Category: newsXpress difference

Successful buying trip to Hong Kong trade fair

newsXpress members are set to access some excellent products over the next few months thanks to a successful buying mission to the gift fair just completed in Hong Kong.

With some exclusive items and a range of other items, newsXpress members are set to benefit from getting closer to the source of some unique quality products which will sit nicely alongside the current range of quality products available from newsXpress preferred suppliers.

newsXpress will announce details of the small selection of products closer to the time of release for commercial reasons.

newsXpress EXCLUSIVE newsletter drives value of members and suppliers

The latest professional In Store Offers newsletter produced by the newsXpress marketing team for newsXpress members was released six days ago, in time for use with mailing and emailing of statements and other end of month activities.  This newsletter features a range of products offers and provides a glimpse into the launch issue of Grand Designs Australia.

This month’s newsletter continues a recent trend of reminding readers of the importance of shopping locally. newsXpress is proud to support the shop local message … our stores are locally owned after-all.

This newsletter is a wonderful marketing platform for newsXpress members, driving raffia and sales – based on member feedback.

While the newsletter is designed centrally, it is sent in a form which enables local customisation with locate store address and contact details. This gives it a local feel.

Receipt advertising for Pacific Magazines promotion

newsXpress over a week ago provided members with this art for an on-receipt coupon to help promote the Win a Barina Spark! magazine promotion from newsXpress Strategic Partner Pacific Magazines. This sales-driving coupon was developed with Tower Systems can be served in newsXpress locations using smart newsagency software.

newsXpress members are loving the high-profile Win a Barina Spark! promotion and enjoying excellent sales growth of Pacific Magazines titles and other products in-store as a result.

newsXpress EXCLUSIVE magazine training drives sales

newsXpress has run four in-store training opportunities for employees of newsXpress newsagency businesses over the last month. These EXCLUSIVE to newsXpress training experiences have attracted excellent numbers of team members to learn about best practice management management methods from newsXpress experts.

Discussing layout, beacon branding, co-location and other strategies, these in-store training sessions deliver training to people working at the coal face, training which is unique to newsXpress and offers practical value to the newsXpress businesses represented.

We are proud to lead in this field, to help enwsXpress members leverage their point of difference in the magazine space and thereby drive excellent traffic results for the business.

This training will be one reason newsXpress stores continue to outperform other newsagencies in magazine title sales.

The photo is from magazine training last week at newsXpress Sandgate in Queensland. In addition to a partial relay and refreshing key categories, we covered a range of newsXpress principles which are now being rolled out in newsXpress locations which participated in the training.

My Family stickers continue to drive traffic and incremental sales

newsXpress members are finding innovative ways of promoting the My Family sticker range in-store from the magnetic counter displays to small spinners with top selling stickers to the traditional pull up banner in high-profile areas.

Changing the merchandising approach and engagement points can drive a terrific sales kick even in newsXpress stores which have carried the My Family stickers for more than a year, in some cases generating hundreds of dollars of additional revenue in a month.

The photo shows the counter-based innovation from the team at newsXpress Bairnsdale.  They are pitching the relatively new magnet range along with a small spinner of popular car window stickers plus an order form and the My Family stickers promotional counter mat. All these items combine to provide an impactful promotion at the sales counter and thereby drive impulse purchases of the stickers.

Sometimes we lose focus on products which, with a little creative attention, can drive basket depth and through this deliver a more valuable return on investment. This is why smart newsXpress members are achieving with the wonderful My Family stickers range. It is also where newsXpress can help with insights and reminder like this blog post.

newsXpress is unique in the product insights, market intelligence and other help it provides to members with which they can drive sales and thereby achieve a more valuable financial result for the business. We have partners like our friends at The Sticker Family to work with us on pursuing these goals.

Wild Republic enjoying success at newsXpress Bairnsdale and across the network

newsXpress Bairnsdale is promoting a broader range of the Wild Republic which was offered to newsXpress members at our national conference last month. This range is fun and engaging, connecting with a valuable shopper demographic and driving excellent impulse business. newsXpress stores, like Bairnsdale, which embraced the Wild Republic opportunity are reporting excellent results.

In addition to the fun of the Wild republic range is their commitment to education. Wild Republic educates children about the beauty and wonders of nature in entertaining and creative ways. Their products have been praised around the world. here in Australia they are supported by the Australia Zoo.

The quality and educational and social value of the Wild Republic range is unquestionable. This is why newsXpress is proud to be offering it in newsXpress stores and is thrilled to be enjoying excellent slew as a result.

The commercial and social success of Wild Republic is another example of the newsXpress difference. Sure we could source a cheap China knock-off. But it would not come with the added value and it is this added value which drives value for the business in the long term.

Brands are important in the newsagency channel, now more than ever. Those who do not get this will realise their mistake eventually. newsXpress has a plan and this is reflected in our preferred supplier product portfolio.

Brands beat cheap China product any day

Just ask some of the shareholders in major retailers what they think about the strategy of selling cheap China product. Many business leaders who thought price was a valuable business differential have found, in their sales and share price, that price leadership has a limited life value.

newsXpress focuses on known brands, brands people love and respect, brands shoppers seek out. There is excellent evidence that shoppers will pay more for a brand they know and trust. There is also excellent evidence that brands deliver repeat business.

newsXpress understands that it is the margin dollars you bank over time which matters most, far more than extra margin you may make off a couple of products which do not drive repeat business.

This is part of the newsXpress difference … well researched and considered business strategy which delivers good business today and repeat business tomorrow.

We believe in brands and that brands do matter to consumers. This is one reason for success benign enjoyed by newsXpress members in terns of traffic growth as well as sales growth.

April In-Store Offers newsletter helps in newsagency marketing

A week before the end of March newsXpress provided members with the April In Store Offers newsletter.  This is packed with news designed to help newsXpress members drive sales. A feature is that the newsletter can be personalised by members to present a newsletter from their specific business.  This means local newsXpress members show their local communities a newsletter with only their local store listed.

newsXpress provides the newsletter to members at no cost. Many use it in mail and email campaigns while others make sure that every shopper to the business receives a copy.

The newsletter is just one part of a comprehensive marketing strategy developed y newsXpress for newsXpress members … it’s another reason newsXpress stores are performing so well in this marketplace and why our members are targeted by others.

Placemats an excellent addition to newsXpress range

These educational placemats are an excellent addition to the range of educational themed products available from newsXpress stores.

Promoted as part of events at our National Conference in Melbourne last month, the placemats that were ordered are now arriving in-store and generating excellent results.

Parents, grandparents and friends love having such a valuable and enjoyable gift to give … a great way to educate kids.

newsXpress takes care to partner with suppliers who can provide quality products which our members will be proud to offer and their customers equally proud to give.

Great product deals and strategies and tactics for turning these into cash is the newsXpress difference.

Promoting technology products in Orange

newsXpress Orange is promoting technology products in-store with this display located next to ink and right near the sales counter.

Thanks to our preferred supplier jenlist, newsXpress members have access to a steady stream of handset and other deals with which to promote account acquisition for Optus – as shown in the photo.

newsXpress stores receive excellent support from Optus through Jenlist and this is helping drive excellent sales as a result.

Congratulations newsXpress winners!

Congratulations to two lucky shoppers for each winning a Galetta Retro Scooters valued at $2395 each:

  1. Chloe Zophie. Sold by newsXpress Harbour Town.
  2. Michelle Walters. Sold by newsXpress Emerald.

Congratulations to the following newsXpress stores for winning as part of our recent Virgin Mobile / Jenlist promotion:

  • Major Prize (Scooter) – newsXpress Sandgate
  • Runner Up ($500) – newsXpress Belconnen
  • Runner Up ($500)  – newsXpress Noosa Heads
  • Runner Up ($500) – newsXpress Halls Head

What a great promotion this has been thanks to Jenlist and Virgin Mobile.

Throughout 2012 newsXpress is offering prizes for lucky shoppers … both across the group as well as at store level.  Our next major prize will be our Mother’s day giveaway which will see in excess of $50,000 worth of prizes given away across newsXpress stores.

Customers are lucky at newsXpress newsagencies.

Exclusive magazine management training for newsXpress retail employees

newsXpress this weeks hosts two training sessions for retail employees working in newsXpress stores. This employee training is part of our commitment to deliver valuable and exclusive training to people in newsXpress stores who are charged with executing day to day decisions in the magazine space.

Too often newsagency training is delivered to the owners of newsagency businesses. We are changing that.

newsXpress is running a series of training opportunities this year for retail employees and therefore helping those working newsXpress stores to develop their skill set and be more commercially valuable to the businesses in which they work.

Access to the training is free. The first two sessions are being run in Sydney on Tuesday and in Melbourne on Wednesday. Both sessions will be run after the close of business.

Additional training will be scheduled in Brisbane, the Gold Coast and Gippsland in Victoria.

Each of the magazine training sessions will be conducted on the shop floor and run for around two hours.

We understand that newsXpress is the only newsagency marketing group offering these training opportunities for newsagency employees … further showing off the value we deliver to members and to those who work in newsXpress stores.

newsXpress is excited for the opportunity of this new training as it encodes key aspects of the newsXpress offer and shares valuable knowledge and processes which will help newsXpress newsagency businesses for many years to come.

Meeting with newsXpress members in Western Australia

Rob Henderson newsXpress Chief Operating Officer has been in Western Australia  meeting with members this week, overviewing strategies and discussing plans for the state … and acquiring new members. This visit is part of an on-going campaign of connecting with newsXpress members and sharing insights and advice which will help drive business growth.

newsXpress members love our In-Store offers newsletter

newsXpress members continue to embrace our EXCLUSIVE In-Store offers newsletter which comes out in time for the start of each month.

This is a genuine point of difference for newsXpress, something which shows off our commitment to national brands and which provides our members with an excellent marketing tool for their businesses at no cost.

This month’s newsXpress In-Store offers newsletter is all about Easter products and the wonderful $10,000 in prizes offer for shoppers purchasing New Idea, That’s Life, Who, Famous, Better Homes & Gardens and Marie Claire. It is packed with news and opportunities which reinforce the value of shopping at newsXpress.

Amazing result from Toy Fair shopping day

newsXpress members banded together for a commercially stunning day at the Melbourne Toy Fair over a week ago. Suppliers closed their stands to other Toy Fair visitors for our group, so we could see their products without interruption.

This exclusive shopping day was a tremendous and valuable show of unity by newsXpress members. Participating members gained access to special deals and some wonderful products learnings through the course of the day.

newsXpress members flew in from around Australia to participate in this event and the newsXpress National Conference which was held the next day.

Suppliers participating in the exclusive buying day experience are thrilled with the result. Now that they have had an opportunity to tote up the value, they are all keen to participate with newsXpress in a similar exclusive buying day again.

newsXpress Conference redefines the newsagency marketing group offer for 2012

The newsXpress national conference in Melbourne yesterday saw close to 200 people fill the conference centre for a day of fast-paced, valuable and commercially confidential sessions. Unlocking deals and opportunities for newsXpress members, the conference has kicked off 2012 in a proactive and positive way.

Based on newsagency conferences over the years, we expect this to be the biggest newsagency conference, except maybe outside the ACP Connections conference, the channel will see in 2012.

newsXpress members loved the event, staying right through to the close at 5:30pm.

Suppliers loved the event and the face to face time they had with newsXpress members.

Elliot Goblet was a wonderful, engaged, savvy MC. He made the day more fun and helped us laugh at ourselves.

newsXpress shared its vision for 2012 and beyond, suppliers enhanced this with their vision for working with newsXpress members in 2012 and beyond. In our closed member-only session we shared data which changed the way newsXpress members see the success they can achieve.

The long full day even was capped off with a wonderful evening of wonderful five-star food and drinks on the 89th floor of the Eureka Tower. Some conference attended also got to spend time on the observation desk, looking through a glass floor over Melbourne.

It is difficult to put into words what the conference and the pre-conference buying day at the Toy Fair has meant for participating newsXpress members. While it was a commercial, social and personal success, what the 200 or so attendees take back to their businesses will be seen in business results this year and beyond.

We are all excited for 2012 and beyond and what we will achieve together.

newsXpress members embrace Toy Fair opportunity

newsXpress is hosting a guided tour of the Melbourne Toy Fair later this week. Meeting with selected Toy manufacturers and wholesalers, newsXpress members will get to see new products and access special offers as a valuable and appreciated entry to the growing, for newsXpress stores, toy space.

Running the day prior to our national conference, the guided Toy Fair visit is another way newsXpress is adding value to newsXpress member businesses, guiding ranging decisions and unlocking excellent deals.

Our approach to Toy Fair is an excellent example of newsXpress demonstrating the importance of brand and the value of the group working together.

newsXpress members loving the Sydney gift fair opportunity

newsXpress members attending the Sydney Gift Fair over the last few days have benefited from newsXpress assistance with supplier connection. We hosted a drinks evening and caught up with members through the days. Connecting exclusively with our members in a co-ordinated approach has produced better outcomes for our members.

Beanie Kids Easter promotion at newsXpress Ballarat

newsXpress Ballarat has the newsXpress Beanie Kids Easter promotion setup in-store and facing shoppers as they enter the newsagency.

Being promoted nationally across all newsXpress stores, the Easter Beanie Kid products are sure to be a sell out hit … just like the Christmas Beanie Kid packs sold out across our retail network.

newsXpress supports respected and well-known brands like Beanie Kids because brands drive traffic and sales. As a national brand ourselves we understand the importance and value of brands.

While cheap China product can sometimes carry a better margin, shoppers are less likely to remember where they purchased a product on price compared to where they purchased a brand they know and love. Anyone can differentiate on price. few can differentiate around respected brands … like Beanie Kids.