newsXpress delivered a free half-day training session for Mackay region newsXpress members at newsXpress Sarina on the weekend. The session was another of a series being run by newsXpress to train employees of newsXpress businesses in best practice when it comes to magazines. We reinforce the newsXpress exclusive magazine management principles which we know drive sales.
Category: newsXpress difference
newsXpress phonecard the GOOD VALUE phonecard
The newsXpress phone card is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.
This is a what you see is what you get phonecard. There are no hidden fees or charges. It offers excellent value and wonderful customer service.
Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.
Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.
The newsXpress phonecard is a product of which we are most proud.
Joining the Franchise Council of Australia
newsXpress has joined the Franchise Council of Australia, the peak body of franchise organisations in the country. Through this membership, newsXpress and its members will be able to tap into a vast knowledge base. newsXpress will also get to network with successful franchisors and discuss opportunities and learn from the experiences of others.
Joining the FCA is part of a series of measures taken by newsXpress as it structures itself for the next phase of our business development. 2012 has already been a busy year in this regard with a new operational structure, new employees, new member services, new members and new supplier deals.
The growth being achieved by the newsagency marketing and management group is delivering excellent commercial rewards as assessed by newsXpress members and newsXpress suppliers.
newsXpress is already actively participating with the Franchise Council of Australia on a number of fronts on behalf of our member community.
One Direction posters a hit at Grovedale
newsXpress Grovedale has been promoting the One Direction posters from newsXpress preferred supplier Impact as part of their pitch of 1D products in-store.
Leveraging interest generated from 1D titles from magazine publishers Pacific and ACP, the posters are a nice margin and sales bonus.
The group is set to be high-profile for some time.
The One Direction poster unit is terrific in that it takes up a small floorspace footprint.
newsXpress promotes One Direction products to fan base
Last night, newsXpress promoted our retail network as the go-to place for the new Girlfriend One Direction one shot which comes out Monday and the 2013 One Direction calendar which we provided stores with pre-order forms for last week. Our tweet was sent to 38,591 One Direction fans. Then, it was re-tweeted and tagged as a favourite by many … getting the newsXpress name and message spread far and wide.
We are the only newsagency marketing group engaging with this valuable, passionate and super friendly group of shoppers. We are proud of our innovation.
Successful buying trip to Hong Kong trade fair
newsXpress members are set to access some excellent products over the next few months thanks to a successful buying mission to the gift fair just completed in Hong Kong.
With some exclusive items and a range of other items, newsXpress members are set to benefit from getting closer to the source of some unique quality products which will sit nicely alongside the current range of quality products available from newsXpress preferred suppliers.
newsXpress will announce details of the small selection of products closer to the time of release for commercial reasons.
newsXpress EXCLUSIVE newsletter drives value of members and suppliers
The latest professional In Store Offers newsletter produced by the newsXpress marketing team for newsXpress members was released six days ago, in time for use with mailing and emailing of statements and other end of month activities. This newsletter features a range of products offers and provides a glimpse into the launch issue of Grand Designs Australia.
This month’s newsletter continues a recent trend of reminding readers of the importance of shopping locally. newsXpress is proud to support the shop local message … our stores are locally owned after-all.
This newsletter is a wonderful marketing platform for newsXpress members, driving raffia and sales – based on member feedback.
While the newsletter is designed centrally, it is sent in a form which enables local customisation with locate store address and contact details. This gives it a local feel.
Receipt advertising for Pacific Magazines promotion
newsXpress over a week ago provided members with this art for an on-receipt coupon to help promote the Win a Barina Spark! magazine promotion from newsXpress Strategic Partner Pacific Magazines. This sales-driving coupon was developed with Tower Systems can be served in newsXpress locations using smart newsagency software.
newsXpress members are loving the high-profile Win a Barina Spark! promotion and enjoying excellent sales growth of Pacific Magazines titles and other products in-store as a result.
newsXpress EXCLUSIVE magazine training drives sales
newsXpress has run four in-store training opportunities for employees of newsXpress newsagency businesses over the last month. These EXCLUSIVE to newsXpress training experiences have attracted excellent numbers of team members to learn about best practice management management methods from newsXpress experts.
Discussing layout, beacon branding, co-location and other strategies, these in-store training sessions deliver training to people working at the coal face, training which is unique to newsXpress and offers practical value to the newsXpress businesses represented.
We are proud to lead in this field, to help enwsXpress members leverage their point of difference in the magazine space and thereby drive excellent traffic results for the business.
This training will be one reason newsXpress stores continue to outperform other newsagencies in magazine title sales.
The photo is from magazine training last week at newsXpress Sandgate in Queensland. In addition to a partial relay and refreshing key categories, we covered a range of newsXpress principles which are now being rolled out in newsXpress locations which participated in the training.
My Family stickers continue to drive traffic and incremental sales
newsXpress members are finding innovative ways of promoting the My Family sticker range in-store from the magnetic counter displays to small spinners with top selling stickers to the traditional pull up banner in high-profile areas.
Changing the merchandising approach and engagement points can drive a terrific sales kick even in newsXpress stores which have carried the My Family stickers for more than a year, in some cases generating hundreds of dollars of additional revenue in a month.
The photo shows the counter-based innovation from the team at newsXpress Bairnsdale. They are pitching the relatively new magnet range along with a small spinner of popular car window stickers plus an order form and the My Family stickers promotional counter mat. All these items combine to provide an impactful promotion at the sales counter and thereby drive impulse purchases of the stickers.
Sometimes we lose focus on products which, with a little creative attention, can drive basket depth and through this deliver a more valuable return on investment. This is why smart newsXpress members are achieving with the wonderful My Family stickers range. It is also where newsXpress can help with insights and reminder like this blog post.
newsXpress is unique in the product insights, market intelligence and other help it provides to members with which they can drive sales and thereby achieve a more valuable financial result for the business. We have partners like our friends at The Sticker Family to work with us on pursuing these goals.
Wild Republic enjoying success at newsXpress Bairnsdale and across the network
newsXpress Bairnsdale is promoting a broader range of the Wild Republic which was offered to newsXpress members at our national conference last month. This range is fun and engaging, connecting with a valuable shopper demographic and driving excellent impulse business. newsXpress stores, like Bairnsdale, which embraced the Wild Republic opportunity are reporting excellent results.
In addition to the fun of the Wild republic range is their commitment to education. Wild Republic educates children about the beauty and wonders of nature in entertaining and creative ways. Their products have been praised around the world. here in Australia they are supported by the Australia Zoo.
The quality and educational and social value of the Wild Republic range is unquestionable. This is why newsXpress is proud to be offering it in newsXpress stores and is thrilled to be enjoying excellent slew as a result.
The commercial and social success of Wild Republic is another example of the newsXpress difference. Sure we could source a cheap China knock-off. But it would not come with the added value and it is this added value which drives value for the business in the long term.
Brands are important in the newsagency channel, now more than ever. Those who do not get this will realise their mistake eventually. newsXpress has a plan and this is reflected in our preferred supplier product portfolio.
Brands beat cheap China product any day
Just ask some of the shareholders in major retailers what they think about the strategy of selling cheap China product. Many business leaders who thought price was a valuable business differential have found, in their sales and share price, that price leadership has a limited life value.
newsXpress focuses on known brands, brands people love and respect, brands shoppers seek out. There is excellent evidence that shoppers will pay more for a brand they know and trust. There is also excellent evidence that brands deliver repeat business.
newsXpress understands that it is the margin dollars you bank over time which matters most, far more than extra margin you may make off a couple of products which do not drive repeat business.
This is part of the newsXpress difference … well researched and considered business strategy which delivers good business today and repeat business tomorrow.
We believe in brands and that brands do matter to consumers. This is one reason for success benign enjoyed by newsXpress members in terns of traffic growth as well as sales growth.
April In-Store Offers newsletter helps in newsagency marketing
A week before the end of March newsXpress provided members with the April In Store Offers newsletter. This is packed with news designed to help newsXpress members drive sales. A feature is that the newsletter can be personalised by members to present a newsletter from their specific business. This means local newsXpress members show their local communities a newsletter with only their local store listed.
newsXpress provides the newsletter to members at no cost. Many use it in mail and email campaigns while others make sure that every shopper to the business receives a copy.
The newsletter is just one part of a comprehensive marketing strategy developed y newsXpress for newsXpress members … it’s another reason newsXpress stores are performing so well in this marketplace and why our members are targeted by others.
Placemats an excellent addition to newsXpress range
These educational placemats are an excellent addition to the range of educational themed products available from newsXpress stores.
Promoted as part of events at our National Conference in Melbourne last month, the placemats that were ordered are now arriving in-store and generating excellent results.
Parents, grandparents and friends love having such a valuable and enjoyable gift to give … a great way to educate kids.
newsXpress takes care to partner with suppliers who can provide quality products which our members will be proud to offer and their customers equally proud to give.
Great product deals and strategies and tactics for turning these into cash is the newsXpress difference.
Promoting technology products in Orange
newsXpress Orange is promoting technology products in-store with this display located next to ink and right near the sales counter.
Thanks to our preferred supplier jenlist, newsXpress members have access to a steady stream of handset and other deals with which to promote account acquisition for Optus – as shown in the photo.
newsXpress stores receive excellent support from Optus through Jenlist and this is helping drive excellent sales as a result.
Congratulations newsXpress winners!
Congratulations to two lucky shoppers for each winning a Galetta Retro Scooters valued at $2395 each:
- Chloe Zophie. Sold by newsXpress Harbour Town.
- Michelle Walters. Sold by newsXpress Emerald.
Congratulations to the following newsXpress stores for winning as part of our recent Virgin Mobile / Jenlist promotion:
- Major Prize (Scooter) – newsXpress Sandgate
- Runner Up ($500) – newsXpress Belconnen
- Runner Up ($500) – newsXpress Noosa Heads
- Runner Up ($500) – newsXpress Halls Head
What a great promotion this has been thanks to Jenlist and Virgin Mobile.
Throughout 2012 newsXpress is offering prizes for lucky shoppers … both across the group as well as at store level. Our next major prize will be our Mother’s day giveaway which will see in excess of $50,000 worth of prizes given away across newsXpress stores.
Customers are lucky at newsXpress newsagencies.
Exclusive magazine management training for newsXpress retail employees
newsXpress this weeks hosts two training sessions for retail employees working in newsXpress stores. This employee training is part of our commitment to deliver valuable and exclusive training to people in newsXpress stores who are charged with executing day to day decisions in the magazine space.
Too often newsagency training is delivered to the owners of newsagency businesses. We are changing that.
newsXpress is running a series of training opportunities this year for retail employees and therefore helping those working newsXpress stores to develop their skill set and be more commercially valuable to the businesses in which they work.
Access to the training is free. The first two sessions are being run in Sydney on Tuesday and in Melbourne on Wednesday. Both sessions will be run after the close of business.
Additional training will be scheduled in Brisbane, the Gold Coast and Gippsland in Victoria.
Each of the magazine training sessions will be conducted on the shop floor and run for around two hours.
We understand that newsXpress is the only newsagency marketing group offering these training opportunities for newsagency employees … further showing off the value we deliver to members and to those who work in newsXpress stores.
newsXpress is excited for the opportunity of this new training as it encodes key aspects of the newsXpress offer and shares valuable knowledge and processes which will help newsXpress newsagency businesses for many years to come.
Meeting with newsXpress members in Western Australia
Rob Henderson newsXpress Chief Operating Officer has been in Western Australia meeting with members this week, overviewing strategies and discussing plans for the state … and acquiring new members. This visit is part of an on-going campaign of connecting with newsXpress members and sharing insights and advice which will help drive business growth.
newsXpress members love our In-Store offers newsletter
newsXpress members continue to embrace our EXCLUSIVE In-Store offers newsletter which comes out in time for the start of each month.
This is a genuine point of difference for newsXpress, something which shows off our commitment to national brands and which provides our members with an excellent marketing tool for their businesses at no cost.
This month’s newsXpress In-Store offers newsletter is all about Easter products and the wonderful $10,000 in prizes offer for shoppers purchasing New Idea, That’s Life, Who, Famous, Better Homes & Gardens and Marie Claire. It is packed with news and opportunities which reinforce the value of shopping at newsXpress.
Amazing result from Toy Fair shopping day
newsXpress members banded together for a commercially stunning day at the Melbourne Toy Fair over a week ago. Suppliers closed their stands to other Toy Fair visitors for our group, so we could see their products without interruption.
This exclusive shopping day was a tremendous and valuable show of unity by newsXpress members. Participating members gained access to special deals and some wonderful products learnings through the course of the day.
newsXpress members flew in from around Australia to participate in this event and the newsXpress National Conference which was held the next day.
Suppliers participating in the exclusive buying day experience are thrilled with the result. Now that they have had an opportunity to tote up the value, they are all keen to participate with newsXpress in a similar exclusive buying day again.