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newsXpress to promote Hot Boys of TV from Pacific Magazines

newsXpress stores across Australia are set to promote Hot Boys of TV published by newsXpress Strategic Partner Pacific Magazines from Monday. As the team behind the magazine says…

Hot Boys of TV is packed with perve-worthy posters of popular Home & Away stars that readers will enjoy. This special issue includes an exclusive River Boys flip cover and is on sale for 12 weeks.

The title will be distributed in newsagents and Big W only. newsXpress stores will have stock and make the most of promoting this title at the front of the shop where impulse purchases are certain to be achieved for us.

Smurf product hit at the newsXpress Pakenham counter

newsXpress Pakenham is another newsXpress members is a Smurf success story. These Smurf Kinder Surprise items has sold well thanks in part due to the placement at the counter, driving impulse purchases.

This success is mirrored across newsXpress and stores which engaged with the Smurf opportunities and, in particular, the Kinder Surprise opportunity from one of our preferred suppliers.

As the only newsagency marketing group to fully engage with Smurf products across a range of product categories, newsXpress has shown the value for newsXpress members of robust brand engagement.

Lego success reinforces the value of brands

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers. In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product. Sales results back this up. This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important. being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

Promoting the EXCLUSIVE Better Homes and Gardens Subscription offer

newsXpress stores across Australia are promoting the Better Homes and Gardens Christmas gift subscription offer on the display unit promoted by our friend at Pacific Magazines.

This display unit placed at the front of the newsagency in the best traffic location will help newsXpress members drive sales of the valuable gift card and deliver to the business excellent margin dollars as a result.

We know from research that offering this Christmas gift subscription will not detract sales from our newsagencies. This is an easy gift to purchase, slip into a Christmas card and post across the country to a far away friend or loved-one.

A Better Homes and Gardens gift subscription is the kind of gift which gives all through the year. You know it will be loved because of the tremendous popularity of the – magazine as well as the backing of the TV and radio show.

Smurf products hot at newsXpress Riverlink

Smurf products continue to sell very well at newsXpress Riverlink. The candy mushroom range from one of our newsXpress preferred suppliers is another product from the range which has sold through quickly at the sales counter at newsXpress Riverlink.

With the Smurf movie still playing, it is smart by the Riverlink team to have the Smurf Candy Mushrooms on the counter … making the most of the movie tie in opportunity.

newsXpress members who embraced the Smurf opportunities promoted by the newsXpress merchandise team has been banking excellent results.

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie. This helped drive traffic and build better shopping baskets.

newsXpress Nambour promotes toys and nooks

newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store. Click on the image to see a larger version.

Toys are proving to be a lucrative category for newsXpress stores. they fit beautifully with greeting card sales. They also attract new traffic during school holidays. Both offer excellent opportunities for driving incremental business.

newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.

Tactical placement drives Optus handset sales

newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.

By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.

This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.

newsXpress corporate stores help with product testing

We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before. In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team. Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.

This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox. Watch this space.

FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.

Optus mobile phone handsets on offer at newsXpress Upper Edward Street

newsXpress Upper Edward Street is promoting the excellent Optus handset deal at the entrance to the newsagency, making the most of excellent foot traffic already heading to the store as well as attracting new traffic to the store. In addition to driving handset sales, the newsXpress Upper Edward Street team have locked in 100% bonus commission on Optus recharge as well for the business. This is an excellent deal for the business, a deal negotiated by newsXpress for all newsXpress members. Placement of the offer in a high traffic location is key to driving sales success.

Universal Magazines Opens up for newsXpress

We were grateful to Mark Darton, Circulation Director of Universal Magazines, for spending the day with newsXpress members at our New South Wales member’s meeting yesterday. Mark presented on the newsXpress / Universal relationship and outlined how newsXpress members can make the move of the new commercial opportunity and the new commercial arrangements.

The category insights will be particularly helpful to newsXpress members as they learn of placement opportunities for driving sales.

Mark’s presentation was followed by an open Q&A session with Mark fielding newsXpress member questions along with Dale Smith, Retail Channel Manager for Network Services. This was the first time a publisher and magazine distributor engaged in such an open forum with members of a newsagency marketing group.

newsXpress looks forward to hosting more sessions like this in the future.

Promoting the newsXpress Phonecard at the Counter

newsXpress Knox has been promoting the newsXpress phonecard with this collateral on the customer rest ledge.

Driving impulse purchases of the newsXpress phonecard is made easier with professional collateral at sales counter touch points such as this.

The Knox team made the collateral and printed it locally.

Expanded M-Cups Range at newsXpress Ocean Grove

newsXpress Ocean Grove has been leveraging the success they had with the M-Cups in our Christmas catalogue last year by offering this expanded range as part of their broader gift offer. It is a terrific connection for the business with a now well-known brand. It also leveraged the excellent sales of food titles – by selling items food magazine purchasers are likely to be happy to add to their shopping basket.

newsXpress offers members a broad range of products with which they can build more efficient and valuable shopping baskets. Our national merchandise team helps members who want to grow their business in this way by suggesting products based on local purchasing patterns.

Ocean Grove shoppers know where to go for unique gifts thanks to the excellent retailing work of the newsXpress Ocean Grove team.

newsXpress Roselands Promotes Optus at Store Front

newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands. The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers. It is helping tis store double the margin they achieve on Optus mobile phone recharge business.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

newsXpress at Brisbane GNS Market Fair

We have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.

Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier. Supporting GNS shows we are supporting newsagents.

We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.

The photo shows just part of our stand – where we were showing off some of our seasonal collateral.

History and Heraldry Basket Building Opportunity

While retailers often complain about spinners, the space they take and the views of the retail space they block, the spinners from history and heraldry are successful in newsXpress locations –delivering excellent results in a variety of retail situations.

We love it when we see a product range work so well in so many situations. This is the case with the History and Heraldry range.

Thanks to the newsXpress relationship we are able to help members achieve the maximum from this opportunity.

With 125 preferred suppliers now, newsXpress is well placed to deliver the very best deals for newsagents. We back these deals with genuine value through strategies and tactics for turning the deals into sales at the cash register.

Happy newsagents

We have been fortunate to mix with several newsXpress members over recent weeks at industry functions and trade shows. It has been a thrill to meet up with happy, positive and proactive newsXpress members at these events.

We are often greeted with news of a success story with a newsXpress promotion or some other good news. It’s a thrill to hear these and to see the joy of success showing on their faces.

With so much doom and gloom being reported about retail in the media at the moment, newsXpress is happy to be providing good news story opportunities.

newsXpress Glendale Promotes Newcastle, the Missing Years

newsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia. They have sold more than 500 copies of this book.

In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.

Connecting with local stories like this is a key part of the newsXpress approach to marketing. Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.

The newsXpress Darren Lockyer Difference

Before Darren Lockyer Life of a Legend from ACP Magazines went on sale, newsXpress provided its members with an exclusive pre-sale flyer, enabling them to capture sales in advance.

This smart move gave newsXpress stores a point of difference against other newsagencies and retail outlets. It meant they could capture a sale and take payment before the one-shot hit the shelves.

This is a tactic newsXpress has used to great effect in the past. It’s a perfect example of the newsXpress difference in the magazine space, a difference which is promoted with pride throughout our businesses.

Father’s Day Winner at newsXpress Eli Waters

Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!