Online is the biggest opportunity of 2024 without a doubt. The latest benchmark for Aussie retail reports online as 10% of total business revenue.
In the Aussie newsagency channel, the average figure for those with a website is under 5%.
If you don’t have a website, what would a 5% bump in revenue feel like?
We have businesses we have helped achieve a 20% bump in revenue in a year from online.
We leverage our Tower Systems experience and our newsXpress experience exclusively to help you be open 24/7, serve new shoppers and add valuable net profit in using existing overheads. Our skillset is unique, our experience backed by plenty of success.
newsXpress exclusive. We offer access to a half price, fixed price, beautiful Shopify website connected to your Tower POS software. We back this with advice and mentorship to help you find a profitable niche you like.
If you can’t increase local physical shopper traffic, online is a smart move to improve business reach and profitability.
One newsXpress member launched a website with us last year and added $50,000 in good margin revenue in six months.
Another newsXpress member used their website to pitch an entirely new product category and found a profitable second business as a result, using existing labour and facilities in the shop.
We showed another newsXpress member how to expand the reach of their website and within two months they achieved thousands in additional good margin revenue.
It’s easy to say no to a website if you don’t have one because you don’t know what you don’t know. It’s also easy if you had one in the past and it failed.
Most websites don’t work. Smart people use a failure to do better next time.
Core to website success is filling needs and wants. While needs and wants are quite different, they compel good online business.
Here are the top reasons why we think every retail business needs a website:
- Capture sales when you are closed. Typically, more than 50% of online purchases are then the brick and mortar business is closed.
- Engage when you are closed. Use chat to answer questions from anywhere, or you geek-out and have an AI chatbot do this.
- Reach people not currently shopping with you. Typically, 75% of sales are from people located nowhere near your shop.
- Have a second outlet for quitting stock.
- Have a place where you can experiment.
- Playing with a plan Bin case your shop finds itself in choppy waters.
- To learn. A website, especially your first website, teaches you so much: What people want. What they could pay. Haw awful some people are.
- To get you out of a rut. If you’ve been in your shop for ages and are mailing it in each day, a website could put a spring in your step.
- To make your shop more valuable. Having a website can make your shop more appealing when you decide to sell.
- To find a secondary brand. Could be the first step in a shop rebrand.
- To drive traffic to the shop. People will find products on your website and visit as a result, for sure.
- To give you another source of revenue that is completely unrelated to anything you do in your shop.
- To harvest email addresses. Email marketing from Shopify is a breeze.
Having a website gives people a landing page from your Facebook, Instagram and TikTok posts. This is important.