We started selling mint coins six years ago in our shops. Sales have been excellent. The coins have attracted many new and loyal shoppers.
A challenge has been getting enough stock.
A few months ago we committed to having an exclusive coin made for us. Fact or Fiction: Patchwork Platypus 2024 Niue $5 2oz Silver Proof Coin has been a hit.
The $259.00 price point has not been an issue.
A key driver of success for this coin has been the low mintage of 300. We have sole plenty in Australia as well as overseas.
It’s not easy getting a coin designed, approved by an issuing country and made.
Minted from two ounce of 99.9% pure silver, this cool collectable features the Platypus reimagined just as the original British scientists thought it – a sewn together patchwork of a creature, as if created by some Aussie Bush Frankenstein in a castle atop a cliff.
By making this made for us, we have the product exclusively, we control the price and therefore control our margin.
We have a few shops in the group, enough for this limited quantity coin to be a success.
What’s especially interesting about this coin is that while it appeals to coin collectors, it also appeals as a gift in plenty of situations.
We’re now onto our next coin and thinking ahead to more.
We’re selling our platypus coin. in-store as well as online: https://mintcoinshop.com.au/products/2024-niue-5-fact-or-fiction-patchwork-platypus-2oz-silver-proof-coin
I think we will see more of this I engages small business retail – having products made, bypassing traditional wholesale. Heck, product manufacturers have gone direct to consumer so why not us.