Category: newsagency marketing

Helping newsagents create social media content

At the national conference in Sydney last week we had a green screen setup along with lights, camera and sound for creating video and still collateral for newsXpress members to use on their social media pages and elsewhere.

We had plenty of members engaged, having fun with products – all for the cameras. In the process we harvested terrific content for newsXpress members to use themselves locally in their businesses.

This is all part of what newsXpress does for its members – to help provide unique and valuable resources for promoting their businesses.

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#funkopop New York Comic Con Pops a hit for newsXpress

The limited edition New York Comic Con Pop! Vinyls from Funko have been a hit for newsXpress Pop! Vinyl stockists. The latest limited edition products continue a trend of engagement by newsXpress for collectors and for small business newsagents in the newsXpress group.

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#socialmedia campaign helps newsXpress newsagents

newsXpress newsagents are benefiting from a co-ordinated social media campaign leveraging Facebook, Twitter and other platforms to help drive new traffic for the small business newsagency outlets in Australia.

Thanks to corporate level engagement on behalf of all newsXpress members, the group made up of 205 independently owned small businesses are trading against trend for the Australian newsagency channel.

The latest social media campaign from newsXpress attracted more than 40,000 people on Facebook and resulted in a valuable in-store engagement rate.

This is small businesses working together for smart results.

Meeting suppliers in Hong Kong

At the Hong Kong gift fair today, newsXpress has setup meetings with suppliers to explore more product opportunities inside and outside existing supplier relationships.

Engaging with international events such as the Fair opening today has helped newsXpress and its retail network expand beyond what has been traditional in the newsagency space. It has helped us find new products as well as opportunities allied to existing products – thereby extending the margin dollars newsXpress stores make from destination products.

Already from pre fair meetings we have discovered fresh opportunities.

newsXpress leads with initiative leveraging its small business network

One of the biggest challenges for small independent retailers is to act as one in customer facing engagement. newsXpress on Monday last week launched a fully integrated technology platform that connects newsXpress members around a range of international brands and in a way that leverages its growing network of stores competitively against individual retailers as well as national retailers.

This initiative from newsXpress is not an announcement or promise, it has been delivered. It is already driving shopper traffic for newsXpress businesses.

We’re not sharing specific details here as those targeted by the new platform are consumers and they are engaging already.

This is another newsXpress difference.

newsXpress newsagency marketing group collateral drives newsagency sales

Newsagency marketing group newsxpress provides excellent collateral for use by members in promoting their businesses. From seasonal posters to category posters to branded posters for key licences, the newsXpress exclusive collateral helps members drive business from shop windows and deep in-store. Here is one example of recent use of gift range posters at newsxpress Eli Waters in Queensland.

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newsXpress Gympie brings Funko Pop! Vinyls to Gympie

newsXpress Gympie is now stocking Funko Pop! Vinyls. They have a wonderful range and more coming. If you live in Gympie and love Doctor Who, Batman, Spiderman, Orange is the New Black, Star Wars, the Flinstones and any other pop culture licence, get to newsXpress Gympie – the best newsagency in Gympie Queensland.

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newsXpress at Lotterywest conference today

newsXpress is grateful for the opportunity to participate in the Lotterywest business conference in Perth today.

Invited by Lotterywest, newsXpress members and management are attending to network and share great news about newsXpress growth not only in the lottery space but overall as we grow stronger and healthier businesses in Western Australia and around the country.

Offering advice, deals and opportunities for newsXpress members, we have a set of relationships that benefit product categories across the business including lotteries.

Most recently, newsxpress published advice to its members on practical ways to grow lottery sales. The result is tools exclusive to our members that help them separate their businesses from others in this important product category.

Today’s conference will enable newsXpress to further enhance its lottery capabilities and connections in Western Australia. We are grateful for the opportunity.

newsXpress members support WIN A $5,000 SHOPPING SPREE

newsXpress retailers across Australia will be supporting the WIN A $5,000 SHOPPING SPREE promotion being run through the nexus program from Pacific Magazines. This promotion leverages the successful cash prize format that has already driven excellent magazine sales results.

This campaign coupled with the newsXpress best-practice approach to magazine will be a winner.

We are excited for the start next week.

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Terrific newsXpress networking event

newsXpress members got together for a networking event Monday night at Crown Promenade for drinks and a gift fair de-broef. It was a bunch of fun. It was also valuable for business to share ideas and experiences from the floors of the three trade shows in Melbourne over the weekend and this week.

newsXpress members networking is always a good experience and we are grateful to be part of this.