newsagency marketing | newsXpress Blog

My Family stickers from The Sticker Family in North Sydney

newsXpress Northpoint has brought the My Family sticker range from The Sticker Family to North Sydney. At newsXpress Northpoint at 100 Miller Street, the full My family sticker range is available. It is being promoted with the pull-up banner on show in a high traffic location on the dance floor.

Across Australia from country towns to major shopping centres and in business shopping situations such as the Northpoint Centre in North Sydney, newsXpress stores are promoting the My Family stickers from The Sticker Family with terrific success.

Indeed, the commitment from newsXpress members and newsXpress corporately in evidence of the strength of our group. We are delivering consistency and showing off the value of working together in support of a newsXpress preferred supplier.

Our success is driving others to chase this product.

My Family stickers from The Sticker Family at Mt Martha

newsXpress Mt Martha is promoting the My Family stickers from The Sticker Family at the entrance to the newsagency. This is ideal placement as the promotional pull-up banner can be seen by people walking out the front of the business. While only a new product at Mt Martha, the My Family stickers are already selling well.

newsXpress is proud of the reach achieved across our retail network for the My Family stickers. The stickers are extending the reach of what shoppers thought they could purchase in a newsagency. We are showing off the newsXpress difference in our businesses.

Newsagency marketing group value on show at newsXpress

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm. What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively. Lucky Charm meets the claim by offering to beat other’s prices by 5%. We consider that to be lazy marketing. newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

I Love Magazines promotion at Merrylands

newsXpress Merrylands hae been promoting the I Love Magazines consumer campaign at the front of the newsagency, facing shoppers in the mall. This has been an excellent promotion for drawing shoppers into the business – hence the appropriate and valuable placement of the display at newsXpress Merrylands.

newsXpress was fully briefed on the I Love magazines campaign late last year, enabling the group to fully prepare for the opportunity, engage newsXpress team members and ensure that member engagement was leveraged for maximum advantage for our group. newsXpress stores received easy access to collateral, display units and other materials with which to promote the offer.

At newsXpress Merrylands and right across the newsXpress retail network it has been terrific to see member engagement. This demonstrates the value of working together on a common goal. It also shows how we are able to leverage magazine traffic into other sales. It demonstrates a newsXpress difference.

My Family stickers from The Sticker family at Mornington Central

The My Family sticker range from The Sticker Family is a hit at newsXpress Mornington Central … as it is right across the newsXpress network.

Being promoted with a pull up banner facing all shoppers as they enter the store, newsXpress Mornington Central is making the most of the opportunity of exclusivity in Mornington for this fun and innovative range of products.

Families come in all shapes and sizes. The My family sticker range enables this diversity to be reflected on the rear car window and elsewhere. The sticker range is excellent. The family connection is ideas for family oriented newsXpress stores.

Promoting I Love Magazines at Rosebud

newsXpress Rosebud has been promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency. They have been vigilant about promoting titles connected with the I Love Magazines campaign and ensuring that the stand is fully stocked at all times.

This is what good newsXpress newsagents do – ensure that they meet the requirements of all promotions such as this so that they can leverage the maximum incremental business the promotion can drive.

Publishers run promotions such as this to drive sales. newsXpress understands that and this is why we get behind them nationally – to connect newsXpress stores with the commercial benefits at the store level. It drives a good win win.

Excellent tactical placement at newsXpress Bairnsdale

The folks at newsXpress Bairnsdale made a smart move promoting the My Family sticker range from The Sticker Family just behind the stand promoting the I Love Magazines consumer campaign from ACP Magazines.

Customers entering the store were faced with an opportunity to win $5,000 and right behind that was this innovative syicker range which is exclusive to newsXpress Bairnsdale in Bairnsdale.

Using a high profile consumer competition to draw attention to a new product range as is being done at newsXpress Bairnsdale is a smart move. The two stands also visually compliment each other given their respective colours.

Working together across our retail network on consumer campaigns like I Love Magazines and promoting new ranges such as the My Family stickers is a real strength of newsXpress.

My Family stickers from The Sticker Family at Ascot Vale

newsXpress Ascot Vale is promoting the very popular My Family sticker range from The Sticker Family to all customers entering the store. As we are finding right across the newsXpress retail network, sales are strong from existing customers and new traffic.

The pull up banner is proving to be the best way to promote the My Family sticker range as it shows off the range of stickers available.

Since newsXpress brought on this new range of products, uptake among newsXpress members has been excellent, creating a proactive retail network for the My family stickers and showing off the value of the newsXpress network to other suppliers. From the placement of the pull up banners to customer service, newsXpress and newsXpress members are demonstrating the value of working together and respecting the compliance goals of a supplier.

My Family Stickers from The Sticker Family in Sunbury

The My Family sticker range from The Sticker Family is being promoted to Sunbury shoppers at newsXpress Sunbury with the pull up poster on display at the front of the store – facing shoppers in the mall. Sales have been excellent for this range. Even though the My Family stickers have only been in Sunbury for a short time, newsXpress Sunbury is reporting excellent word of mouth driving good sales. newsXpress stores appreciate the support from preferred supplier, The Sticker Family and their commitment to respect existing retail partners when considering new outlets.

My Family Stickers from The Sticker Family at Glendale

newsXpress Glendale is promoting the My Family sticker range from The Sticker Family with a promotional banner showing off the range of stickers in the main window facing shoppers as they pass the store. based on the excellent sales data and shopper behaviour feedback which newsXpress has gathered for this range, window placement is the best approach for diving success for the My Family stickers. Sales at newsXpress Glendale are proof of this. Attracting new shoppers and helping existing shoppers get into the sticker collection, this promotion is proving to be a valuable success.

My Family stickers from The Sticker Family at Wetherill Park

The My Family sticker range from The Sticker Family is on show at newsXpress Wetherill Park in NSW. Wonderfully displayed in-store in a car rear window, shoppers at Wetherill Park are able to see how various configurations of the My Family stickers look. This helps guide shoppers to purchase full sets. It offers plenty of ideas. There is nothing like showing to help drive sales. The My Family stickers display in placed behind the counter at newsXpress Wetherill Park, an ideal location for impulse purchases.

newsXpress stores across Australia are reporting excellent sales of the My Family sticker range.

Newsagency Marketing Group Value on Show

The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group. provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers. The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.

The newsletter also connects with external marketing undertaken. In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.

By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers. We are demonstrating the value of an integrated approach to campaigns such as ink.

The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships. take a look at the coverage in our March 2011 newsletter on The Sticker Family. While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.

Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses. This is part of the regular newsXpress service.

In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers. These have a track record of driving sales of seasonal products.

I Love Magazines at newsXpress Port Lincoln

newsXpress Port Lincoln has got right behind the I Love Magazines campaign by ACP Magazines in a range of ways including the tactical placement of the promotion display unit on the dance floor facing customers as they enter the store. The display has been regularly refreshed with current titles throughout the campaign.

Joy and the team at newsXpress Port Lincoln are a good example of the proactive newsagents we have within the newsXpress group, people who understand the traffic generating value of magazines. This is why they so completely get behind campaigns such as I love Magazines. They see the win for their business, for their customers and for their supplier partner.

newsXpress was able to access collateral and other support for newsXpress members to help the group leverage the I Love Magazines opportunity to its fullest.

Where to buy My Family stickers from The Sticker Family

newsXpress stores are featuring at the website promoting the My Family stickers from The Sticker Family. Shoppers entering a postcode at the website for the My Family stickers are pointed to nearby retail locations. newsXpress features in many searches since we now have The Sticker Family product widely available through our network of proactive newsagents.

Check out the image and and see how newsXpress Castle Towers features on The Sticker family website when searching for My Family stickers in the Castle Towers region.

In addition to negotiating good deals with suppliers for newsXpress members, newsXpress also works with suppliers to leverage additional opportunities such as lusting on supplier websites.

newsXpress members have also been provided with practical advice for ensuring that they come up in online searches for products such as the My Family stickers when local searches are undertaken.

The Sticker family range is delivering excellent business for newsXpress members. February sales figures are extraordinary, delivering a more efficient and valuable shopping basket. Once again, newsXpress is demonstrating that it can make a good supplier deal better with valuable tactical advice and professional marketing assistance. This is the newsXpress difference!

Promoting I Love Magazines at Ocean Grove

newsXpress Ocean Grove has been promoting the I Love Magazines consumer campaign on its main newspaper stand.

This high traffic location is a perfect place to promote this campaign and drive incremental magazine sales on the back of the cash prizes offered by the ACP promotion.

newsXpress stores across Australia have been promoting I Love Magazines in a consistent level of engagement which has been supported by newsXpress nationally and through our field team of Business Development Managers.

My Family stickers a hit at newsXpress Knox

newsXpress Knox has had a amazing February with the My Family stickers from The Sticker Family. Excellent sales. Wonderful word of mouth. Plenty of new traffic! Win. Win. Win.

The Sticker Family range is proving to be a terrific hit from the newsXpress merchandise team. Right across Australia, newsXpress stores are reporting excellent sales of this range.

newsXpress Knox is helping to drive impulse purchases with the display in the photo located at the sales counter. this is in addition to the pull up banner in the front of the shop. By having product ion show at the counter, newsXpress Knox is educating customers about the range of stickers. This is good for shoppers who are not that keen to ask questions.

In addition to sourcing this excellent product on good terms, newsXpress is providing members with tactical advice on how to make the most from the opportunity. Landing a good product deal is one thing, turning the deal into money in the bank is another. this is the newsXpress difference. We are the only newsagency marketing group with a team of Business Development Managers on the ground covering all Australian states and territories. Our BDMshelp members with exclusive products opportunities like The Sticker Family.

As we are finding at newsXpress Knox, a product like The Sticker Family range can be worth substantially more than than the sale of the products themselves. This is newsXpress gold!

The best ink prices in Sunbury!

The latest newsXpress HOT Ink! catalogue starts today and newsXpress Sunbury is making the most of the opportunity with a strong campaign to attract ink buyers from Sunbury and surrounding districts. The HOT Ink! offers beat the “everyday low prices” ink catalogue just put out by a competitor of newsXpress Sunbury. The newsXpress Sunbury prices are significantly better.

Sunbury ink customers should check out the following price comparisons: Canon CLI-8 value pack. newsXpress price is $80.95. The competitor price is $85.95. Seriously! HP 02 Black. newsXpress price $21.95. Competitor price $23.95. Epson 73N Value Pack. newsXpress price $59.95. Competitor price $61.95. There are savings right across the newsXpress HOT Ink! catalogue … demonstrating the value of shopping at newsXpress.

In Sunbury Victoria and right around Australia newsXpress stores are offering competitive prices on quality brand name ink and toner. The latest catalogue offer starts today and runs through all of March 2011. It continues the newsXpress HOT Ink! tradition of delivering competitive prices for brand name product. Shop at newsXpress and save.

Be wary of businesses which advertise EVERYDAY LOW PRICES. Chances are that their prices are not all that low.

The newsXpress merchandise and marketing teams take great care in developing and managing our national ink pricing policy. We ensure that when we say we have good prices we do have good prices. Wee price compare against the majors as well as against local competitors. This is how the significant price difference in Sunbury Victoria was discovered.

What makes the HOT Ink! offer from newsXpress even more appealing is the margin delivered to newsXpress members. Yes, the latest HOT Ink! catalogue is a win all round: for newsXpress shoppers, for newsXpress members and for companies like HP, canon, Epson and Brother.

Promoting I Love Magazines in Bairnsdale

newsXpress Bairnsdale is promoting the I Love Magazines campaign on the front window to attract store traffic. This terrific display makes good use of the collateral for the I Love Magazines campaign.

newsXpress has been encouraging its members to embrace this consumer campaign as it is the first of its type for the magazine category in many years. The result is a network of newsXpress stores across Australia with displays promoting I Love Magazines externally, as at newsXpress Bairnsdale, and internally.

All newsXpress members received bonus collateral and other materials with which to support this campaign and to help their customers access cash prizes.

newsXpress March newsletter out now

newsXpress provided its March 2011 newsletter to all newsXpress members a week ago to send out with monthly accounts. By publishing a week prior to the start of the month, our members have time to get wider coverage of the newsletter.

As with all of our newsletters, the A4 and A5 files can be customised to offer a local looking newsletter, promoting each newsXpress location individually. The March 2011 newsletter is a good mix of product features and consumer offers … and a terrific pitch for newsXpress.

newsXpress members distribute the newsletter in a variety of ways including: on a stand in front of the business, in customer bags, mailed with customer accounts, emailed to the customer database, included with product deliveries and handed out across the counter.

The newsletter, is bright, breezy and inviting. It is proving to be an important part of the business marketing armory of proactive newsXpress members.

This newsletter is another example of the valuable newsXpress difference.

Promoting My Family Stickers in Bairnsdale

newsXpress Bairnsdale has been promoting the My Family stickers from The Sticker Family on the back of the family car using stickers from the set as well as our newsXpress car sticker which is of similar material. This idea is now being used by other newsXpress members. It is a terrific way to promote this unique range of products which are sourced through a newsXpress preferred supplier.

While many newsagents put products on the shop floor and expect them to sell. newsXpress members proactively get outside their businesses in a variety of ways to attract new shoppers and embrace the fun of new and innovating products such as the My Family stickers range.

The innovative approach by newsXpress Bairnsdale is great for sales and appreciated by locals who want to know where they can get stickers for their family.

The Sticker family has been such a success for newsXpress that others are chasing the range for their businesses.