Category: newsagency marketing

There is a considerable difference between newsagency marketing groups in Australia. Sometimes, the difference is not evident until after you have joined a group. This is one reason why it is important to not lock yourself into a long-term contract that it is next to impossible to break.

newsXpress has newsagents wanting to join our newsagency marketing group but who can’t because they are unable to get out of their current long-term newsagency marketing group agreements.

Some tell us of legal threats if they were to walk from other group. Others tell us of requests from their marketing group in return for permission to leave.

Newsagents love our positive engagement with traffic generating and sales building strategies and tactics. The newsXpress difference is putting money in their pocket and helping newsXpress newsagents build more valuable newsagencies.

If you are considering joining a newsagency marketing group, take your time, read the contract carefully, think about how long the relationship is and whether you are prepared to lock the fortunes of your business in for that long.

The newsXpress Easter Beanie Kid promotion is on national TV on GO!, This exclusive to newsXpress advertising is sure to drive traffic for our members and help ensure that the beanie Kid products sell well.

A bonus of the TV commercial airing will be the sales of the AFL Beanie Kids products which are now in-store plus sales of Easter products … Hallmark cards, Cadbury Easter treats and Easter  plush from our preferred suppliers.

newsXpress Milson’s Point has had (and is having) fun connecting with St Patrick’s Day this year.  With a terrific range of product on offer from newsXpress preferred suppliers they have been able to crate this display as well as some terrific window displays with which to lure traffic from off the street.

Minor seasons such as St Patrick’s Day presents newsagents with an excellent opportunity to drive traffic at a time when major retailers tend to drop the ball. This is where newsXpress and its preferred supplier suite can help.

Newsagency marketing group newsXpress has announced details of two new staff members joining the team promoting and managing newsXpress.  Enhancing the skillset of the group and the resources delivering results for newsXpress members, the two new team members make newsXpress more valuable not only for our members but also more valuable for our supplier partners.

The two new roles were created in response to the expansion of the group and the services it offers newsagency members.

newsXpress will be introducing the new team members at our national conference in Melbourne next week.

newsXpress published an in-store offers newsletter for our members to use in promoting their businesses to their customers. The newsletter is customizable at the store level. This latest newsletter continues a service started by newsXpress more than two years ago, a service which newsXpress members use to great success to professionally, proactively and valuable communicate to their customers.

This is a unique marketing platform created by newsXpress, something which adds exclusive value to the newsXpress membership with our members. The feedback from members on the use of and success with the newsletter is terrific and appreciated.

Being able to customise the newsletter offers newsXpress members the opportunity to show that this is a newsletter from the store to its customers.

The best position for the newsletter is in a stand at the front of the newsagency – we have members who distribute more than 200 copies a month through here.

The newsXpress national conference next month is set to have more newsagents in attendance than any other newsagent conference in the last year except for the Connections conference in Sydney last year.  We have now passed 150 newsagent representatives booked.  This does not include suppliers.    This will be a wonderful and valuable business-building event, one which is sure to provide excellent ideas for business growth in 2012.

A competitor of newsXpress has again spammed members by sending unsolicited emails after we issued a cease and desist notice. This communication reaches spam regulation in Australia and speaks to their disregard for respect of the individuals they have attacked and the spam laws.

While it is flattering that we so desperately want to connect with our members, we are disappointed that they have abused email in this way.

newsXpress Wetherill Park has been promoting Back to School in the local newspaper with this advertisement promoting a range of products including exclusive to newsXpress Maped product.

This is an excellent advertisement connecting with brand and value – two key points of difference promoted by newsXpress through its preferred supplier relationships.

Local advertising like this is vital to the success of any business. We are thrilled to see newsXpress Wetherill Park engaging in this way.

Since their launch last year, the My Family stickers range of sticker family magnets range has been popular in newsXpress stores. Promoted exclusively through our retail group, the My Family magnets are a wonderful and loved extension to the My family sticker range.

newsXpress members are promoting the magnets with the stickers as well as in other locations in-store.  The magnets can be used on a fridge, in a workshop, at work and other pl,aces around the home to connect the family unit un a fun and creative way.

newsXpress is lucky to have had exclusive to the My Family magnets through their launch period.

newsXpress Watergardens is promoting the acquisition of new Virgin Mobile accounts with this counter placement of a display unit with handsets and SIM packs.

This Virgin Mobile promotion is being run right across newsXpress newsagencies as part of a national and unifying promotion. It’s been organised with the active support of our friends at Jenlist.

newsXpress stores are lucky to have such a good value Virgin Mobile deal with which to promote the value proposition of shopping at newsXpress. It’s another differentiating factor for us.

We were told recently that a competition claimed we were not offering some service because it was not detailed on this blog. While we are flattered with their attention,we’d like to not that not everything newsXpress stores, supports or offers is promoted through this blog.

Indeed, since some visit this blog to get ideas to copy without joining our newsagency marketing group, we keep plenty of the newsXpress innovation off this blog.

To find out about the newsXpress difference and how it could help your newsagency grow, please speak with Ben Kay on 0419 678 754.