Category: newsagency marketing

newsXpress Eli Waters promotes cash prizes

newsXpress Eli Waters is promoting the Pacific Magazines SIGN UP AND WIN opportunity for shoppers by creating an entrance through which shoppers pass to get into the shop. Hung right around the entrance are posters promoting the $250 cash prizes on offer for shoppers who enter the competition.

Once shoppers are in the store, they will see posters for the same promoting hanging from the ceiling. Then, as they head to the counter, they will notice promotion of tho $250 cash prize opportunity again.

newsXpress Eli Waters is pushing hard to win the retailer prize on offer for this promotion – a Samsung Galaxy Tab contributed by Jenlist – suppliers to newsagents of these wonderful devices.

Smart retailers know that promoting a competition in multiple locations – as shoppers enter, browse and leave – is vital to driving success for the promotion.

newsXpress embracing QR codes

newsXpress is about to release its first commercial engagement with QR codes with a special product launch about to hit our retail network. Collateral is being sent with a unique QR code for consumer engagement to drive product enquiry and sales. The unique code will be useable by any QR code reader on iPhones and Android devices … giving newsXpress shoppers an opportunity heighten their experience with our retail channel.

We understand that newsXpress is the first newsagency banner group to use a QR code in this way.

The QR code will be promoted in a number of ways and across multiple consumer engagement platforms.

My Family stickers feature in Toyota Kluger ad

The new ad for the popular Toyota Kluger running in high rotation on national TV features My Family stickers.

newsXpress stores are the best outlets in Australia for My Family stickers. We continue to enjoy excellent sales and these are set to grow thanks to the new Kluger ad.

newsXpress members are promoting the My Family stickers with the pull up banner located at the front of the newsagents, the counter mat at each sales point, a menu from which to select purchases with a white board market and flyers for shopping bags. All these things combine to drive excellent sales of the My Family stickers for newsXpress members.

newsXpress and the stickers suppliers promote the range in several ways including on newsXpress Radio, in our monthly marketing newsletter and through other channels. This activity is unique to newsXpress. It’s something others have tried to copy, after we set the pace.

Our engagement with the My Family stickers range is a benchmark for comparing newsXpress against other newsagency marketing groups. We have done well and continue to do well … thanks to a team effort.

New In Store Offers newsletter to promote newsXpress newsagency outlets

newsXpress provided its July In Store Offers newsletter to newsXpress members earlier this week, in time for end of month mailing.

Bringing together content from a range of suppliers, this newsletter has some excellent opportunities for newsXpress shoppers. It also reinforces the connection each newsXpress store has with its customers.

The big feature of the newsletter are two newsXpress exclusives: the One Direction 2013 calendar which will be in our stores ahead of others and the release of a funky, fun and practical gift for any iPhone or iPad user.

newsXpress provided the In Store Offers newsletter free to members every month in plenty of time for local marketing. It is provided in the form of a fillable PDF, a document that can be changed in-store to include store details – making this a personal newsletter for promoting the local newsXpress business.

newsXpress members engage with the newsletter in a range of ways including:

  • Placement on a stand at the entrance to the business.
  • On display at the counter.
  • In shopper bags with purchases.
  • Mailed with monthly accounts.
  • Delivered with product deliveries.

The content of the newsletter is coordinated with newsXpress radio to drive value from using multiple newsXpress exclusive touch points.

Promoting the In Store offers newsletter

newsXpress members are promoting the latest In Store offers newsletter in self-serve stands at the front of their businesses and in a variety of other ways to drive shopper engagement with the publication.

Promoting each member business, newsXpress itself as well as a range of preferred suppliers, the In Store offers newsletter is proving to be a valuable platform for newsXpress members who want to reach beyond their businesses with a professional communications platform.

The newsletter is provided to newsXpress members well in advance of the start of each month and it carries content which supports newsXpress preferred suppliers.

Considering new corporate stores

newsXpress has been offered three new store locations in recent weeks. One is a greenfield location and two would be replacing existing businesses which wish to exit their respective locations.

We are working through a structured process as we research and consider each opportunity. This process included competitive analysis, budgeting and what we could do with the business.

Regardless of where we end up with the opportunities, the process is valuable for newsXpress as it refreshes our experience with situations encountered by members as they work through similar opportunities.

newsXpress promotes One Direction products to fan base

Last night, newsXpress promoted our retail network as the go-to place for the new Girlfriend One Direction one shot which comes out Monday and the 2013 One Direction calendar which we provided stores with pre-order forms for last week. Our tweet was sent to 38,591 One Direction fans. Then, it was re-tweeted and tagged as a favourite by many … getting the newsXpress name and message spread far and wide.

We are the only newsagency marketing group engaging with this valuable, passionate and super friendly group of shoppers. We are proud of our innovation.

Receipt advertising for Pacific Magazines promotion

newsXpress over a week ago provided members with this art for an on-receipt coupon to help promote the Win a Barina Spark! magazine promotion from newsXpress Strategic Partner Pacific Magazines. This sales-driving coupon was developed with Tower Systems can be served in newsXpress locations using smart newsagency software.

newsXpress members are loving the high-profile Win a Barina Spark! promotion and enjoying excellent sales growth of Pacific Magazines titles and other products in-store as a result.

My Family stickers continue to drive traffic and incremental sales

newsXpress members are finding innovative ways of promoting the My Family sticker range in-store from the magnetic counter displays to small spinners with top selling stickers to the traditional pull up banner in high-profile areas.

Changing the merchandising approach and engagement points can drive a terrific sales kick even in newsXpress stores which have carried the My Family stickers for more than a year, in some cases generating hundreds of dollars of additional revenue in a month.

The photo shows the counter-based innovation from the team at newsXpress Bairnsdale.  They are pitching the relatively new magnet range along with a small spinner of popular car window stickers plus an order form and the My Family stickers promotional counter mat. All these items combine to provide an impactful promotion at the sales counter and thereby drive impulse purchases of the stickers.

Sometimes we lose focus on products which, with a little creative attention, can drive basket depth and through this deliver a more valuable return on investment. This is why smart newsXpress members are achieving with the wonderful My Family stickers range. It is also where newsXpress can help with insights and reminder like this blog post.

newsXpress is unique in the product insights, market intelligence and other help it provides to members with which they can drive sales and thereby achieve a more valuable financial result for the business. We have partners like our friends at The Sticker Family to work with us on pursuing these goals.

April In-Store Offers newsletter helps in newsagency marketing

A week before the end of March newsXpress provided members with the April In Store Offers newsletter.  This is packed with news designed to help newsXpress members drive sales. A feature is that the newsletter can be personalised by members to present a newsletter from their specific business.  This means local newsXpress members show their local communities a newsletter with only their local store listed.

newsXpress provides the newsletter to members at no cost. Many use it in mail and email campaigns while others make sure that every shopper to the business receives a copy.

The newsletter is just one part of a comprehensive marketing strategy developed y newsXpress for newsXpress members … it’s another reason newsXpress stores are performing so well in this marketplace and why our members are targeted by others.

Take care in comparing newsagency marketing groups

There is a considerable difference between newsagency marketing groups in Australia. Sometimes, the difference is not evident until after you have joined a group. This is one reason why it is important to not lock yourself into a long-term contract that it is next to impossible to break.

newsXpress has newsagents wanting to join our newsagency marketing group but who can’t because they are unable to get out of their current long-term newsagency marketing group agreements.

Some tell us of legal threats if they were to walk from other group. Others tell us of requests from their marketing group in return for permission to leave.

Newsagents love our positive engagement with traffic generating and sales building strategies and tactics. The newsXpress difference is putting money in their pocket and helping newsXpress newsagents build more valuable newsagencies.

If you are considering joining a newsagency marketing group, take your time, read the contract carefully, think about how long the relationship is and whether you are prepared to lock the fortunes of your business in for that long.

newsXpress HOT ink! Campaign on TV

The latest newsXpress HOT ink! good value brand name ink and toner campaign is being promoted on TV as part of our commitment to year-round national TV promotion of newsXpress and partner national brands.

The TV advertising supplements the delivery of flyers into hundreds of thousands of letterboxes around the country.  It also supplements the advertising we are running in our latest In Store Offers newsletter which is distributed through newsXpress stores and via email advertising campaigns.

This co-ordinated approach to advertising HOT ink! as key to the success of HOT ink! as is our competitive pricing and our absolute commitment to brand name ink products.

HOT ink! is well established among newsXpress members, delivering excellent new customer traffic with each campaign and reinforcing the offer to existing shoppers who visit.

newsXpress Easter Beanie Kid offer on TV

The newsXpress Easter Beanie Kid promotion is on national TV on GO!, This exclusive to newsXpress advertising is sure to drive traffic for our members and help ensure that the beanie Kid products sell well.

A bonus of the TV commercial airing will be the sales of the AFL Beanie Kids products which are now in-store plus sales of Easter products … Hallmark cards, Cadbury Easter treats and Easter  plush from our preferred suppliers.

Connecting with St Patrick’s Day

newsXpress Milson’s Point has had (and is having) fun connecting with St Patrick’s Day this year.  With a terrific range of product on offer from newsXpress preferred suppliers they have been able to crate this display as well as some terrific window displays with which to lure traffic from off the street.

Minor seasons such as St Patrick’s Day presents newsagents with an excellent opportunity to drive traffic at a time when major retailers tend to drop the ball. This is where newsXpress and its preferred supplier suite can help.

New positions help boost newsXpress infrastructure

Newsagency marketing group newsXpress has announced details of two new staff members joining the team promoting and managing newsXpress.  Enhancing the skillset of the group and the resources delivering results for newsXpress members, the two new team members make newsXpress more valuable not only for our members but also more valuable for our supplier partners.

The two new roles were created in response to the expansion of the group and the services it offers newsagency members.

newsXpress will be introducing the new team members at our national conference in Melbourne next week.

Beanie Kids Easter promotion at newsXpress Ballarat

newsXpress Ballarat has the newsXpress Beanie Kids Easter promotion setup in-store and facing shoppers as they enter the newsagency.

Being promoted nationally across all newsXpress stores, the Easter Beanie Kid products are sure to be a sell out hit … just like the Christmas Beanie Kid packs sold out across our retail network.

newsXpress supports respected and well-known brands like Beanie Kids because brands drive traffic and sales. As a national brand ourselves we understand the importance and value of brands.

While cheap China product can sometimes carry a better margin, shoppers are less likely to remember where they purchased a product on price compared to where they purchased a brand they know and love. Anyone can differentiate on price. few can differentiate around respected brands … like Beanie Kids.

newsXpress Grovedale display wins award

Congratulations to newsXpress Grovedale for winning an award from ACP magazines for this display for Wheels magazine.

We love this display as it brings to life the magazine it is promoting in a way which will connect with the target purchaser of the title … perfect for visual merchandising.

newsXpress believes in magazines and feels that they play an important role in traffic generation and basked building in newsXpress newsagency businesses across Australia.

Congratulations to everyone at newsXpress Grovedale who made this display happen … it’s excellent!

My Family sticker success rolls on for newsXpress stores

newsXpress members continue to enjoy excellent sales success with the My family stickers from The Sticker Family.  The photo shows a family making their purchase selections at one of our member stores just a couple of days ago.  Parents, grandparents and extended families are identifying their family units with the fun stickers on the rear windows of cars, windows at home and on fridges with the wonderful range of fridge magnets.

Key to the success of the My Family stickers is the placement of the pull up banner at the front of the newsagency. Every day it draws shoppers to the business and they purchase not only My Family stickers but also other items in-store.

The Sticker Family range is a tremendous success story for newsXpress, a success story which is loved by customers and newsXpress members alike.

The latest sales data shows that there is tremendous success sill to be had from the My Family sticker range.

Promoting Cooper from Hallmark

newsXpress Watergardens has been successfully promoting Cooper, both the interactive bear as well as the large plush bear with this display at the front of the newsagency facing the shopping mall. Cooper is part of the ever expanding innovation range from Hallmark.  newsXpress stores love it … the traffic and sales generated are wonderful.

As a strategic partner of newsXpress, Hallmark provides our stores with early and erase access to innovating products like Cooper … smart newsXpress members make the most of the opportunity and the bank the valuable results.