newsXpress has announced to members this week yet another better deal from one of our preferred suppliers. This latest deal enhances the discount and trading terms available for newsXpress members. The new terms have come about as a result of our work in negotiating the best possible terms and offers for newsXpress members. The latest offer is an exclusive for newsXpress members. We’re not sharing details here since there is no point in telling our competitors what to do.
Category: newsagency marketing
newsXpress Brisbane member meeting announced
newsXpress members in Brisbane will be meeting next week at one of our preferred suppliers to network, talk business and look at new products. This is another of our regular member meeting opportunities we provide for newsXpress members to connect with colleagues and share ideas.
newsXpress newsagency marketing group promotes environmentally responsible greeting cards
Our newsXpress INSTORE Newsletter for November promotes the environmental friendliness of Hallmark cards.
Acting as unexcelled educational piece, this newsletter gives our customers another reason to trust the newsXpress brand while helping them to understand additional value supporting the Hallmark brand.
newsXpress provides these INSTORE newsletters for local use by newsXpress members. The newsletters can be customised to be from each local business for their local customers.
newsXpress members love these newsletters.
Helping newsXpress members connect with Movember
newsXpress has provided its members with collateral for promoting support for Movember. This collateral and the excellent range of Movember products provide for newsXpress members and excellent point of difference for what is a growing seasonal opportunity and an excellent and socially responsible campaign.
newsXpress pitched Movember products to its retail community through preferred supplier relationships many weeks ago.
From major seasons to minor, newsXpress actively engages with and supports its newsagent member community – chasing more traffic and sales.
newsXpress members embrace halloween
Check out the crazy looking people from newsXpress Eli Waters from Thursday this week.
Allan and Stella Wickham love a good dress-up as the photo shows. They bring some fun theatre to their shop for halloween, giving enjoyment to shoppers and driving sales.
The halloween dress-up is great to see – an excellent and fun point of difference for newsXpress Eli Waters!
newsXpress members are different. They engage, enjoy their businesses and provide for their customers a genuine point of difference.
Al and Stella make a scary couple.
newsXpress helping newsagents: Grow Your Own Way
Newsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.
Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.
newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.
Christmas shopping bag opportunity from newsXpress
newsXpress earlier this month announced details of our 2013 Christmas shopping bag opportunity. Continuing a tradition within our group members are able to access Christmas shopping bags that are newsXpress branded and that connect with the Christmas season.
newsXpress Christmas shopping bags are another way of promoting the newsXpress brand in local communities.
newsXpress negotiates additional discount for newsXpress members
Newsagency marketing group newsXpress last week announced details of an additional discount negotiated for newsXpress members. This additional discount applies to a broad range of products in a commercially valuable category for smart newsagents like newsXpress members.
By regularly reviewing commercial relationships and pursuing the best possible deals in the newsagency channel newsXpress is delivering continually improving value for newsXpress members.
The latest announcement delivers an unexpected and welcome financial bonus for newsXpress members, reinforcing the value of being part of newsXpress.
newsXpress could have easily kept the additional margin for itself. Instead, the benefit is on the table for newsXpress members, driving better gross profit from what they sell.
New Facebook campaigns promote newsXpress
newsXpress outlets have been promoted in two Facebook promotions over the last week as the best magazine retailers in Australia for top-selling magazine titles.
The latest promoted Facebook campaigns were for InStyle and Diabetic Living, both titles from Pacific Magazines.
By using Facebook to promote the titles and the newsXpress retail channel, newsXpress is raising awareness in Australia for our group and our point of difference as magazine professionals.
Business marketing involved multiple layers. This social media engagement by newsXpress is just part of a broader brand awareness campaign.
newsXpress welcomes new members
While we don’t make a habit of announcing new newsXpress members here for competitiev reasons, we are thrilled today to welcome the following new members to the group: newsXpress Pambula NSW, newsXpress Mt Morgan QLD ,newsxpress Monier QLD, newsXpress Newstead TAS and newsXpress Jindabyne in NSW.
We have plenty more new members close to joining the group as newsXpress grows its membership base across the country. Our Grow Your Own Way campaign is striking a nerve with newsagents keen to grow their businesses yet to have flexibility to operate independently as needed.
newsXpress members embrace Movember 2013
newsXpress members have been ordering up to be ready for the Movember promotion that is certain to drive traffic and sales in-store.
The catalogue sent out to members presents an excellent range of gifts and promotional items for the Movember promotion – giving newsXpress members excellent opportunities for a fun and valuable season.
Thanks to the support of more than 130 preferred suppliers, newsXpress is able to help members grow their businesses in a broad range of areas including seasonal promotions like Movemnber.
newsXpress Facebook campaign reaches 100,000
newsXpress continues to attract new shopper engagement through Facebook advertising campaigns. The latest campaign promoted a new range of Hallmark product available through newsXpress member locations. In addition to drawing attention to product opportunities, these Facebook campaigns are growing newsXpress Facebook page likes and through this extending the reach of our Facebook friends community.
Facebook marketing is just part of the newsXpress social media promotional activity.
Hallmark Christmas Keepsakes at newsXpress
Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.
Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.
newsXpress NSW/ACT members welcome new RDM
Newsagency marketing group newsXpress members in NSW and ACT are welcoming our latest recruit, Amanda Burns, into their stores as our Retail Development Manager for the region.
Amanda is bringing fresh energy and insights to the role as she gets to meet all our members and share with them new opportunities for their businesses.
Amanda’s hands-on experience in newsagencies as well as with a major supplier provides her with fresh insights that will help newsXpress members grow even more successful businesses.
The appointment of Amanda to this role reinforces the newsXpress commitment to regular, structures in-store business development assistance and guidance from newsXpress as a core offering to its newsagency marketing group members.
newsXpress announces more member cluster meetings
newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.
The details of the next meetings are:
- Brisbane – Monday 28th October – MDI Head Office and Showroom.
- Melbourne – Tuesday 29th October – Korimco / Skansen Brands Head Office.
- Sydney – Wednesday 30th October- IS Head Office and Showroom.
Access to the cluster meetings is free.
More newsXpress members embracing the nexus marketing program
More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.
newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.
Halloween in full swing for newsXpress stores
newsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.
Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.
Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.
In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.
In the newsagency channel, newsXpress owns Halloween.
Newsagency marketing group marketing collateral on show
The latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.
Newsagent networking a key message in uplifting Grow Your Own Way campaign
The Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.
Helping more Australian newsagents grow
The Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.
Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.