Category: newsagency marketing

newsXpress national conference bookings filling

The newsXpress national conference in March this year at the hallowed MCG is set to be a busy and full few days with buying tours, Toy Fair tours and some excellent business sessions fulling the agenda.

newsXpress members are responding to the opportunity by booking early to ensure they lock in the various events that make up the three days in Melbourne.

Sure to provide excellent networking and business building opportunities, the first newsXpress national conference for 2014 is looking like it will be a valuable time in a busy year schedule.

Helping newsagents promote school holiday sales using newsagency marketing group marketing

SchoolHolidaysA4Christmas is over and school holidays are well and truly under way. newsXpress is helping its newsagency marketing group members to more valuably connect with the school holiday opportunity with this fresh school holiday marketing collateral.

Provided in two sizes, this collateral is helping newsXpress members to embrace the school holiday opportunity in a fresh way.

The more we promote our newsagency businesses as different to the traditional newsagency the more successful our business will be. newsXpress is committed to helping members pitch their businesses differently.

newsXpress members achieving above-average magazine sales growth

newsXpress members are achieving excellent year on year sales growth for a range of top selling magazines ahead of the newsagency channel average. This result is a direct result of exclusive training for newsXpress members at our conference and member meetings this year. The data is in and we can see the results of the work in the form of excellent sales results.

This sales growth is another way newsXpress is helping members to grow their businesses in a vitally important core category like magazines.

By sending emails and text messages, engaging in best-practice product displays and providing exceptional customer service newsXpress members are showing that you can grow magazine sales without having to discount them. This preserves margin dollars for the business and ensures maximum value for the business from the magazine category.

newsXpress – your local back to school specialists

nxbtsThis poster was released to newsXpress members through the week for in-store and front window promotion of the business as a BACK TO SCHOOL SPECIALIST as part of a range of support of newsXpress members in the back to school season. In some locations back to school orders are well under way while in others the real work will start in the new year.

newsXpress is supporting members with artwork like this created in a collaborative way and distributed through a private newsXpress social media platform for members to download and use.

In addition to supporting member engagement with national back to school campaigns aligned with key suppliers, newsXpress also supports local store / local community engagement with the back to school opportunity.

Facebook campaign attracts 250,000+ views

The most recent Facebook advertising campaign run by newsXpress has attracted 250,000 views according to Facebook stats. This paid advertising complimented the latest HOT ink! campaign that has been hitting hundreds of thousands of letter boxes around the country.

Following the lead of successful national retailers, newsXpress has this year supported its member businesses with a range of campaigns timed to coincide with consumer flyers and other out of store promotions.

Supporting newsXpress members in this way drives further value from campaigns such as HOT ink!

Terrific newsXpress member meeting in Brisbane

bnemtgOur Brisbane area members had an excellent members meeting this past week at the head office of preferred supplier Wild Republic.  We were treated to some delicious hospitality, some excellent product insights and valuable networking with each other.

More and more members are engaging in our cluster meetings and the feedback following each is excellent.

Wild Republic is a valued supplier to the newsXpress family, offering quality products that connect with educational opportunities. From toys to large plush items the Wild republic line is proving to be a wonderful point of difference for newsXpress members.

Instant rewards shopper loyalty program differentiates newsXpress locations

instantrewardsMore and more newsXpress members are embracing the Instant Rewards program first launched by the group earlier this year. Like all initiatives from newsXpress, engagement is not mandatory – newsXpress members are encouraged but not forced to take on the marketing opportunity. To help newsXpress members understand how this works and how to engage actively for maximum value, the group published a how-to guide.  This has just been updated and provided again to members along with practical tips and customer information sheets.

The sales response we are seeing shows the value of Instant rewards (discount vouchers) as an excellent way of demonstrating a point of difference over confusing and old-school points-based loyalty programs.

newsXpress is leveraging the point of difference in Instant rewards for its members through a range of member support activities.

newsXpress negotiates better supplier deals

newsXpress has announced to members this week yet another better deal from one of our preferred suppliers. This latest deal enhances the discount and trading terms available for newsXpress members. The new terms have come about as a result of our work in negotiating the best possible terms and offers for newsXpress members. The latest offer is an exclusive for newsXpress members. We’re not sharing details here since there is no point in telling our competitors what to do.

newsXpress newsagency marketing group promotes environmentally responsible greeting cards

nxinstorenovOur newsXpress INSTORE Newsletter for November promotes the environmental friendliness of Hallmark cards.

Acting as unexcelled educational piece, this newsletter gives our customers another reason to trust the newsXpress brand while helping them to understand additional value supporting the Hallmark brand.

newsXpress provides these INSTORE newsletters for local use by newsXpress members. The newsletters can be customised to be from each local business for their local customers.

newsXpress members love these newsletters.

Helping newsXpress members connect with Movember

NXPMovemberA3PosternewsXpress has provided its members with collateral for promoting support for Movember. This collateral and the excellent range of Movember products provide for newsXpress members and excellent point of difference for what is a growing seasonal opportunity and an excellent and socially responsible campaign.

newsXpress pitched Movember products to its retail community through preferred supplier relationships many weeks ago.

From major seasons to minor, newsXpress actively engages with and supports its newsagent member community – chasing more traffic and sales.

newsXpress members embrace halloween

halloweeneliCheck out the crazy looking people from newsXpress Eli Waters from Thursday this week.

Allan and Stella Wickham love a good dress-up as the photo shows. They bring some fun theatre to their shop for halloween, giving enjoyment to shoppers and driving sales.

The halloween dress-up is great to see – an excellent and fun point of difference for newsXpress Eli Waters!

newsXpress members are different. They engage, enjoy their businesses and provide for their customers a genuine point of difference.

Al and Stella make a scary couple.

newsXpress helping newsagents: Grow Your Own Way

nxgrowyourownNewsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

Christmas shopping bag opportunity from newsXpress

newsXpress earlier this month announced details of our 2013 Christmas shopping bag opportunity. Continuing a tradition within our group members are able to access Christmas shopping bags that are newsXpress branded and that connect with the Christmas season.

newsXpress Christmas shopping bags are another way of promoting the newsXpress brand in local communities.

newsXpress negotiates additional discount for newsXpress members

Newsagency marketing group newsXpress last week announced details of an additional discount negotiated for newsXpress members. This additional discount applies to a broad range of products in a commercially valuable category for smart newsagents like newsXpress members.

By regularly reviewing commercial relationships and pursuing the best possible deals in the newsagency channel newsXpress is delivering continually improving value for newsXpress members.

The latest announcement delivers an unexpected and welcome financial bonus for newsXpress members, reinforcing the value of being part of newsXpress.

newsXpress could have easily kept the additional margin for itself. Instead, the benefit is on the table for newsXpress members, driving better gross profit from what they sell.

New Facebook campaigns promote newsXpress

newsXpress outlets have been promoted in two Facebook promotions over the last week as the best magazine retailers in Australia for top-selling magazine titles.

The latest promoted Facebook campaigns were for InStyle and Diabetic Living, both titles from Pacific Magazines.

By using Facebook to promote the titles and the newsXpress retail channel, newsXpress is raising awareness in Australia for our group and our point of difference as magazine professionals.

Business marketing involved multiple layers. This social media engagement by newsXpress is just part of a broader brand awareness campaign.

newsXpress welcomes new members

While we don’t make a habit of announcing new newsXpress members here for competitiev reasons, we are thrilled today to welcome the following new members to the group: newsXpress Pambula NSW, newsXpress Mt Morgan QLD ,newsxpress Monier QLD, newsXpress Newstead  TAS and newsXpress Jindabyne in NSW.

We have plenty more new members close to joining the group as newsXpress grows its membership base across the country. Our Grow Your Own Way campaign is striking a nerve with newsagents keen to grow their businesses yet to have flexibility to operate independently as needed.

newsXpress members embrace Movember 2013

movembernewsXpress members have been ordering up to be ready for the Movember promotion that is certain to drive traffic and sales in-store.

The catalogue sent out to members presents an excellent range of gifts and promotional items for the Movember promotion – giving newsXpress members excellent opportunities for a fun and valuable season.

Thanks to the support of more than 130 preferred suppliers, newsXpress is able to help members grow their businesses in a broad range of areas including seasonal promotions like Movemnber.

newsXpress Facebook campaign reaches 100,000

newsXpress continues to attract new shopper engagement through Facebook advertising campaigns. The latest campaign promoted a new range of Hallmark product available through newsXpress member locations. In addition to drawing attention to product opportunities, these Facebook campaigns are growing newsXpress Facebook page likes and through this extending the reach of our Facebook friends community.

Facebook marketing is just part of the newsXpress social media promotional activity.

Hallmark Christmas Keepsakes at newsXpress

hmkkeepsakes2013Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.