newsagency management | newsXpress Blog

Landlords Appreciate newsXpress Shopping Centre Landlord Campaign

Shopping centre landlords are appreciating the latest communication and engagement campaign which newsXpress started a few weeks ago.

With many newsXpress locations in shopping centres, newsXpress leadership created a carefully considered and rounded communication campaign to help landlords understand the value of a newsXpress tenancy.

Landlords and Centre Managers are responding with appreciation for the deeper understanding and opportunities for enhanced engagement with newsXpress and newsXpress members.

Our exclusive national TV and print advertising campaigns demonstrate the investment newsXpress is making to drive traffic to shopping centres. This alone separates newsXpress from other newsagency marketing groups. By investing to bring in traffic we are being seen as different and more valuable to any other newsagency marketing group.

newsXpress is not stopping at TV and print to drive traffic. We have taken landlords into our confidence and shared details of other newsXpress exclusive activity which is driving traffic and building businesses of which landlords can be proud.

It is easy for a newsagency marketing group to say that they have a good relationship with landlords and another thing entirely to walk the walk and consistently deliver a valuable and mutually respectful relationship. This is the newsXpress difference. Our members see it every day. Actions do speak louder than words.

newsXpress Promoting Facebook Community

newsXpress stores are promoting our national Facebook page with this in-store poster.

This in-store poster promotion is in addition to promotion of our Facebook presence on paper and plastic bags, catalogues, marketing flyers and other marketing collateral produced by newsXpress.

The Facebook promotional flyer is on the newsXpress website for members to access.

newsXpress Leadership Team Planning for 2012

The newsXpress leadership team of Ben Kay, Graham Randall and Mark Fletcher met recently in Perth to review 2011 so far and to start planning for 2012. With membership and preferred supplier numbers growing, 2012 is set to be another good year for the group. Key to making the most of opportunities from our community of proactive newsagents and supportive suppliers is careful planning.

How a Newsagency Marketing Group Helps First Time Newsagents

Buying a newsagency can be a challenge, especially for the first time buyer. This is where the newsXpress newsagency marketing group can help.

With so much to evaluate and understand and plenty to investigate to ensure that you make competitive decisions, having access to advice and mentors can help make good decisions from the outset.

Running a newsagency is a challenge in any situation. The goal of our newsXpress newsagency marketing group is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.

Yes, newsagents…

Attract more customers.
Leverage customer traffic to increase average spend.
Improve the quality and timeliness of business decisions.
Bank more dollars from each sale.
Enjoy your business more through fun retail engagement.

newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.

Business Building Sessions Help Newsagents Grow

The business sessions of our NSW one-day conference yesterday included some excellent business building sessions presented by suppliers and others … focused on the core principles of newsXpress of traffic, margin and basket. Members left with practical ideas and suggestions for further growing their businesses from today.

Busy Brisbane One-Day Mini Conference

The newsXpress one-day Mini Conference in Brisbane yesterday was a terrific success with the business building presentations well attended and engagement between members, suppliers and the newsXpress team valuable and strong. The day moved at a cracking pace with plenty of ground covered on a variety of valuable business topics.

Promoting Easter Outside the Store

newsXpress Top Ryde has been promoting Easter outside the store with this terrific newspaper advertisement inviting shoppers in to compete in a lucrative competition. newsXpress encourages members to include external advertising and marketing in the overall business marketing mix, to attract new traffic and to reinforce the value of the newsXpress brand to those who already know the store. Kudos to newsXpress Top Ryde for running this ad.

newsXpress announces may Mini-Conferences

newsXpress has announced details for its May Mini-Conferences. These feature packed one-day conferences will also provide access to excellent supplier deals, exclusive for attending newsXpress members. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Newsagency Management Assistance

newsXpress General Manager Ben Kay has been involved in several field trips over the last two weeks, working with newsXpress members at a senior management level on strategic business opportunities and challenges. These visits are outside the regular cycle of visits undertaken by our team of newsXpress Business Development Managers. They focus on specific business needs.

With more than twenty years newsagency experience, Ben is able to provide operational and strategic advice in a range of areas.

newsXpress is unique in the range of business development, assistance and development services it provides.

Great Newsagency Deals for newsXpress Members

Newsagency marketing group newsXpress last week released details for more special offers and product deals for newsXpress members from some of our suite of preferred suppliers. These special deals mean that newsXpress newsagents are able to buy better and therefore improve margin or pass on savings to customers.

newsXpress is committed to helping newsXpress newsagents buy stock at competitive prices. Rather than keeping bonus margin for itself, newsXpress prefers to help members access the financial rewards of good our group wide negotiation.

Suppliers like newsXpress because of its commitment to helping members sell preferred supplier stock. It is one thing to negotiate a good deal for stock and another altogether to sell that stock in a timely manner, to maximise the financial return for the newsagency.

newsXpress supports preferred supplier stock with tactical placement advice, visual merchandising advice, marketing support and other assistance. The result is an increased bankable margin from special offers.

Sure the deal is important. However, a deal which does not sell or does not sell quickly is not as valuable as a deal which sells the way many newsXpress deals sell.

These are newsXpress differences in action.

Help With Buying a Newsagency in Queensland

If you are in the process of looking through Newsagencies for sale in Queensland, the Queensland Newsagents Federation is conducting one of their regular free monthly seminars this coming Wednesday March the 16th, starting at 6pm. QNF Sales hold these regular evening seminars to provide prospective buyers with an overview of the newsagency industry. These seminars are free of charge and provide essential information to prospective newsagents. We would strongly urge anyone considering entering the industry to attend one of these seminars. Information covered on the night includes:

Industry Overview & Sales Margins
Industry Contracts Buyer considerations
Financing your purchase
Purchase due diligence
Training/Takeover process
Sales Consultants will also be available at each seminar to discuss personal requirements.

Places for the seminars are limited, therefore bookings are essential. To secure your booking, go to http://www.nsq.com.au/assets/seminars.html or email the QNF at info@qnfsales.com.au.

Promoting Great Ink Deals at Sunbury

newsXpress Sunbury is promoting the excellent value of the latest newsXpress HOT Ink! catalogue compared to ink prices from nearby competitors. Their new ink wall is laid out by brand and using shelf price tickets provided by newsXpress to coincide with the HOT Ink! catalogue. This self service wall is what newsXpress recommends. Our experience is that it drives sales and this is proving to be the newsXpress Sunbury experience. Well done to Brendan, Rita and the team for embracing change with the new HOT Ink! wall layout.

If you live in Sunbury and buy ink for your printer at work or at home, check out newsXpress Sunbury. They have an excellent range of brand name inks at excellent prices.

This is another newsXpress difference: delivering products to members at excellent prices, backed by proven traffic generating campaigns and supporting this with valuable insights for driving sales in-store.

Expensive Price Guarantee for The Lucky Charm newsagents

We have the best prices guaranteed and if you find a cheaper price we will beat it by 5%. This is the claim for the latest ink offer by The Lucky Charm, a newsagency franchise group of 20 or so stores.

Comparing the latest ink catalogue published by The Lucky Charm with that just published by newsXpress, any shopper can see that their prices are not the best. While the beat newsXpress prices around 20% of the time, newsXpress beats them for the rest – and that is comparing only against the limited range on the flyer from the Lucky Charm.

newsXpress members can be confident that the HOT Ink! campaign continues to deliver excellent consumer value. Our consistency is unparalleled in the ink category. Our pricing and ranging leadership is backed by professional marketing collateral, in-store strategies and tactics which drive sales and marketing support materials for presenting a professional look for ink.

As for offering to discount 5% below the best price offered by a competitor – talk about expecting your customers to do the work which good retailers should do for themselves. Officeworks uses this tactic often. Our view is that it is lazy.

Here at newsXpress we believe that we have to put out the best offer possible. Our merchandise, marketing and business development teams work hard to help our national retail network deliver this every day.

Newsagency Marketing Group Value on Show

The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group. provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers. The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.

The newsletter also connects with external marketing undertaken. In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.

By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers. We are demonstrating the value of an integrated approach to campaigns such as ink.

The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships. take a look at the coverage in our March 2011 newsletter on The Sticker Family. While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.

Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses. This is part of the regular newsXpress service.

In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers. These have a track record of driving sales of seasonal products.

Helping those buying a newsagency find their feet and grow their businesses

newsXpress is successful attracting people new to the newsagency businesses. Whether it is people buying a newsagency or those who have purchased a newsagency and already running it.

Our training, our networking sessions, our preferred suppliers, our in-store support and our personal assistance on a broad range of issues is proving to be a boon for new newsagents. We help them fast-track to make decisions as if they had been in the business of many years.

newsXpress membership can substitute for experience.

Tapping into the deep well of newsXpress experience in our staff team as well as in our broader membership base, we leverage the group on behalf of these new newsagents and help them more effectively compete than if they were not in newsXpress.

The support for new newsagents has been evident during our recent round of newsXpress member meetings where new newsagents have been able to access a d leverage opportunities which one usually only sees far more experienced newsagents accessing.

This is the newsXpress difference in action, helping newsXpress members create more profitable and successful businesses.

This is another reason newsXpress locations are much sought after by other newsagency marketing groups.

Helping those buying a newsagency

Buying a newsagency can be a challenge for the first time buyer. There is much to evaluate and understand. Plenty to investigate to ensure that you get the right price. And, once you have purchased, much to learn to leverage the best possible return from your newsagency.

Running a newsagency is a challenge in any situation. The goal of newsXpress is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.

Yes, newsagents…

Attract more customers.
Leverage customer traffic to increase average spend.
Improve the quality and timeliness of business decisions.
Bank more dollars from each sale.
Enjoy your business more through fun retail engagement.

newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.

Newsagent conference attracts 118 newsagents

The travelling one-day national newsagent conference hosted by newsXpress earlier this month attracted in excess over 100 newsagents across several locations.

The feedback from attendees on content, supplier deals and networking with others has been excellent.

The overwhelming feedback from those attending was that they prefer this type of one-day event closer to their home location than a longer national event which requires considerably more time out of the business.

We hope to have an announcement later this week for those unable to attend the one-day conference.

The best newsagent conference in 2010

If you are buying a newsagency or have an existing newsagency you want to run better then the newsXpress one day conference is an excellent opportunity to connect with proactive newsagents and helpful suppliers.

In an outcome-focused agenda you will find many practical ideas you can implement without additional cost you can use to extract more revenue from each customer contact. Here is the agenda:

09.15am – Suppliers on site with great Back to School and exclusive deals – we recommend all stores arrive early and use this time to engage with the suppliers and take advantage of the HOT OFFERS
10:00am – Open and Introduction by Graham Randall
10:05am – Mark Fletcher – How to avoid calling the police to your store
10:10am – Mark Fletcher – An OCD Diagnosis is not all bad news
10:45am – Ron Thorpe – Taking Ownership of the Greeting Card Category & making more money
11:15am – Morning tea – SUPPLIER INTERACTION OPPORTUNITY
11:30am – Graham Randall – Buying and Selling a newsagency – The facts, the myths and the figures
12:00pm – My Stories – selected newsXpress members share their stories on what makes their store profitable
12:30pm – Ben Kay – Stalking Goliath – techniques for competing with the big end of town
13:00pm – Lunch & Networking – SUPPLIER INTERACTION OPPORTUNITY
14:00pm – Jason Skodt – How to make money from the phone card category – Tips and practical advice on making this category more profitable
14:30pm – Open Forum
15:00pm – newsXpress Members only meeting – 60 minutes
16:00pm – Close of day

This is the newsagent conference that comes to you with dates in Melbourne, Sydney, Brisbane and Perth starting later this week.

Click here for a one page brochure and registration form. Click here to book online. Participation costs just $50 and includes lunch and breaks.

newsXpress announces newsagent conference

newsXpress is proud to announce the conference which comes to newsagents. Next month in Melbourne, Sydney, Brisbane and Perth. Delivering high quality valuable content from six speakers over six power packed hours, this is the practical conference newsagents will want to be at. Click here for a brochure.

This one day conference will also include access to several key suppliers who will offer excellent value deals for participants. Participation in the conference is open to all newsagents.

First round of 2010 member meetings announced

newsXpress yesterday announced dates for the first round of member meetings for 2010.

NSW Members Meeting : Tuesday February 16th 10am
VIC Members Meeting : Thursday February 18th 10am
QLD Members Meeting : Tuesday February 23rd 10am
WA Members Meeting : Thursday February 25th 10am

Bookings can be made electronically via our website: go to Contact Us and select Member Meetings. In addition to booking electronically, you can also add a reminder to your Microsoft Outlook calendar.

Non newsXpress members are welcome to seek an invitation. Please make contact with Ben Kay, our General Manager.