Category: Magazines

newsXpress members appreciate structured approach to magazine supply issues

Members of newsagency marketing group newsXpress are enjoying the structured approach offered by the group to driving a more efficient supply and handling of magazines in-store.

Delivered as part of a comprehensive magazine strategy, newsXpress has documented to members first steps in getting magazine distributors to reset supply based on key store specific information. newsXpress has provided members with a structured approach for addressing this.

The newsXpress structured approach is exclusive to us. It’s been developed for newsXpress members to help them to tap into a competitive advantage for their businesses and the group as a whole.

newsXpress believes in magazines and supports this by focussing on growth opportunities presented by good titles.

newsXpress newsagents promoting Better Homes and Gardens magazine

nxbhgBetter Homes and Gardens is the top selling magazine in many newsagencies so it’s appropriate that newsXpress members are giving the latest issue, with an Italian theme, prime positioning through a series of newsXpress initiatives.

 

Since its launch last Wednesday, this issue has also been promoted by newsXpress through a commercial campaign on Facebook – driving newsXpress shopper traffic for the magazine.

From co-location to beacon branding to prime positioning, BHG is benefiting from attention being driven by newsXpress to members – to help them make the most of the opportunity of gaining early sales in the first week of this new issue.

newsXpress helps members with insights into titles that move quickly and our insights shared on BHG are certainly helping members make good money from this terrific magazine.

newsXpress helps members promote magazines in more ways

ClubCardWebsiteBannernewsXpress provides members with more ways of supporting the magazine category in their businesses. In addition to an excellent in-store loyalty program, external email campaigns, posters promoting the category and strategies for driving shop floor shopper engagement, we also provide art like that included in this post as a base image for emails sent by the store.

It’s easy for any marketing organisation to say they help a business or retailer in an area of their business, it’s hard to deliver on this promise.  newsXpress delivers when it comes to leveraging magazines. While there is no doubt that print media has challenges, newsXpress understands the opportunity and the opportunities for the medium term.

The result is good sales for newsXpress members who engage in our broad successful magazine management and marketing strategies.

Exclusive magazine management strategy for newsagents from newsagency marketing group

newsXpress offers its members access to our exclusive, tested and proven magazine strategy.  This multi-faceted strategy works on growing sales of magazines where possible and reducing the cost of non-performing titles.  It’s structured, professional and only available to newsXpress members.

We see in our own sales data the success of a structured and professional approach to magazines – in terms of sales success and business success by mitigating the situation around poor supply terms.

Just a few weeks ago, newsXpress further enhanced the our services around managing the magazine category and newsXpress members are engaging and embracing the opportunity. Helping newsXpress members in this way extends the value delivered by newsXpress.

The latest enhancements focus on helping newsXpress members drive an even stronger GP result for the business.

Newsagency marketing group helps newsagents promote their point of difference for magazines

NXPMagClubCardUPDATEDnewsXpress has provided members with professionally produced posters for promoting the newsagency channel’s longest running and most successful loyalty program, the newsXpress Magazine Club Card.

This collateral is bonus collateral provided to newsXpress members at no cost for promoting a category that continues to deliver good and valuable results to newsXpress members.

Designed to drive loyalty in the form of above average magazine purchasing by a customer, the newsXpress Magazine Club Card program is a tremendously successful program, resulting in well over $100,000 of benefits being delivered to newsXpress members each year.

This is a practical, easy to engage with and commercially valuable program for newsXpress members and newsXpress customers.

The importance of magazines to today’s newsagency

nxmagsnewsXpress is proving the importance of magazines as a net traffic generator yet managing the floorspace allocation to drive the best possible financial efficiency for the business. In our latest corporate store, following the principles we have been espousing for some time, we have been able to deliver a consumer-satisfying experience while ensuring maximum floorspace for higher margin product to be offered to magazine shoppers.

Getting the floorspace balance right is key to driving the GP$ outcome.

newsXpress respects magazines with a considered and layered strategy to drive traffic, facilitate basket depth and ensure a cost-effective range. The newsXpress magazine strategy is available to members as part of our membership deliverables – demonstrating our understanding of the value of magazines in today’s newsagency, in way that provides flexibility for tomorrow.

newsXpress magazine club card drives sales

magclubcardnewsXpress members who engage with the newsagency channel’s longest running group-based loyalty marketing program have reported excellent magazine sales results for the last quarter of 2012. Year on year sales for the quarter in newsXpress stores are better than the newsagency channel average.

This is an excellent result for newsXpress and participating members.

The magazine club card is an easy to operate loyalty program, a program shoppers understand and a program that alters shopper behavior.

Whereas other loyalty programs reward average behavior, the newsXpress program drives shoppers to act above average. This results in additional sales for newsXpress members.

newsXpress provides the collateral for the program for free.

Hallmark promoting Disney opportunity at newsXpress in New Idea

Check out the full page ad to run New Idea magazine promoting the Disney range of recordable storybooks from Hallmark and their availability through newsXpress.

This New Idea ad brings together Disney, Hallmark and newsXpress, presenting a strong message to consumers about the positioning of our retail brand thanks to strong partnership relationships.

Being promoted in this way, as the only retailer listed in the ad, is tremendous kudos for newsXpress.

newsXpress members are set to leverage this and related marketing and promotional activity for the interactive products to make the most of the opportunity this Christmas. They will do with with terrific in-store displays, email campaigns and other activity to drive traffic and sales.

Promoting Better Homes and Gardens Christmas issue

newsXpress Pakenham is promoting the Christmas issue of Better Homes and Gardens with an excellent display well placed in store to make the most of this very special issue of the magazine. Placing this next to the Better Homes and Gardens Christmas cookbook is perfect for driving a deeper shopping basket.  The result will be terrific sales and bonus margin dollars. Well done newsXpress Pakenham!

Promoting One Direction in Port Lincoln

newsXpress Beers Port Lincoln in South Australia has been promoting a range of One Direction products in their shop window, drawing in shoppers from the street with their excellent range of items related to the boy-band phenomenon.

Bringing a range of products together from various suppliers for a window display pitches the business as satisfying an interest or need. It separates the business from others who may have the titles but will not have been smart enough to pitch them together in this way.

It’s a smart move.

Promoting Men’s Health Summer Training Guide 2013

Check out the display created by the team at newsXpress Knox for promoting Men’s Health Summer Training Guide 2013. This display is in prime position in our men’s magazine area. The display stands out because of the monochrome background. We also have the title in its usual location.

Click on the image to see a larger version of this display.

newsXpress Ascot Vale promotes Better Homes and Gardens

newsXpress Ascot Vale is making excellent use of the display unit and marketing collateral to promote the Christmas issue of Better Homes and Gardens. Perfect located to be seen by all customers and visually strong, the display is sure to drive excellent sales of the popular title.

Click on the image for a larger version.

Brilliant One Direction display at newsXpress Beechworth

Check out the terrific display created by the team at newsXpress Beechworth promoting the five-part One Direction series from Pacific Magazines. This is an excellent eye-catching display that shoppers can’t miss. The result is more browsing and ore browsing = more sales.

Well done to everyone involved at newsXpress Beechworth in this display!

One Direction has generated excellent results for newsXpress members , especially the One Direction titles from Pacific Magazines. Their early engagement with the band / brand and insights shared with newsXpress have helped us leverage the opportunity for members.

Success with Women’s Fitness launch

The launch of the Women’s Fitness magazine from ACP Magazines has been supported throughout the newsXpress network with prime placement of the display unit as well as placement of marketing collateral.

The photo shows the display placement used by newsXpress Maryborough to support the title – in the middle of the main magazine aisle … in a place to be seen by all shoppers in the business.

Supporting a new title and leveraging the excellent TV campaign is a great way to enjoy success from the launch – as newsXpress members found.

newsXpress Streaky Bay promotes Cake Decorating partwork

Leveraging national advertising, newsXpress Streaky Bay successfully promoted the launch issue of the Cake decorating partwork this this terrific display facing all shoppers as they entered the business. Engaging with the title in a visually appealing way has helped drive sales and enhance shopper basket value.

Click on the image.