Category: Gifts

The fridge magnets released exclusively to newsXpress members some months ago from our friends at The Sticker Family have been selling well.  They a popular addition to The Sticker Family range.

Promoted using collateral created exclusively for newsXpress stores, the magnets enable customers to promote the magnets with their pull up banner or elsewhere in the store.

Right through Christmas stickers and magnets from The Sticker Family have been selling well, driving excellent business for newsXpress members … thanks to the wonderful support from The Sticker Family.

newsXpress Watergardens is enjoying excellent sales from this range of travel related gifts sourced from newsXpress preferred suppliers.  In the run up to Christmas the range sold very well … offering ideal Christmas gifts.

Now, after Christmas, shoppers will purchase the items for themselves as they start off on annual holidays.

Professionally merchandised by the newsXpress Watergardens team, these travel gifts present the business competitively in the gift space.

Gift sales in the business are up year on year – well into double digits.

newsXpress Pakenham has been promoting a range of graduation gifts with this terrific display in-store.

Promoted at the perfect time of the year for high school, university and even primary school graduation, the display at newsXpress Pakenham offers a wonderful range of graduation gifts sourced from newsXpress preferred suppliers.

This display is perfect for driving incremental business, leveraging extra sales from traffic visiting the newsagency for other purchases.

 

newsXpress members who have taken up the Beanie Boos opportunity presented at our last round of member meetings are enjoying excellent sales success. These fun plush toys are being snapped up as birthday gifts as well as Christmas gifts.  When placed near the counter they work a treat as an impulse purchase item, adding excellent margin dollars to any sale.

Beanie Boos are another success from one of our newsXpress preferred suppliers working with our newsXpress merchandise team, adding even more value to newsXpress membership.

These fun wine glass insulators are proving to be a terrific impulse purchase gift at newsXpress Cairns Central.  Located at the front of the shop on an aisle end, they are an easy additional purchase for shoppers browsing the busy and gift-fulled store.

The Woozie wine glass coolers are an example of the broad range of gifts available from newsXpress preferred suppliers.  We have impulse lines through to high end gift lines … covering a broad range of price points and catering to many different give giving occasions.

One of the best ways to build shopper loyalty is to provide shoppers with a constantly changing shopping experience based around fulfilling needs and having fun on the way through.  newsXpress Cairns Central certainly provides this, delivering an excellent retail experience through a broad and enticing range of gifts as well as more traditional newsagency lines.

This terrific aisle end display at newsXpress Wetherill Park beautifully promotes products from two newsXpress preferred suppliers – Theme Box Company and The Pudding Lady.

In the display, the products from the two companies visually compliment each other.  In a practical sense, the display encourages shoppers to purchase the gift and the gift packaging for the gift.

Both products represent a point of difference for newsXpress Wetherill Park over Christmas related offers from other retailers in the Stockland shopping centre.  It’s important for retailers to offer a point of difference and newsXpress supports this through a diverse product offering by way of it preferred supplier community.

newsXpress Ocean Grove has a terrific range of Christmas ornaments on display from newsXpress preferred supplier Gibson – as shown in the photo.

Having access to the Gibson range early in the year gives newsXpress members the opportunity to pick the best items from the Gibson range as well as from the Unity range.  Unity is a sister supplier to Gibson.

Now is the time for selling Christmas trinkets and decorative items as this is when shoppers are more likely to be getting in early for items with which to dress their homes, offices and cars.  Range is the key, range in terms of products themselves and the price points on offer … the range at newsXpress Ocean Grove covers range and price points beautifully.

The newsXpress merchandise team is here to help newsXpress members on range choice and other matters not only for Christmas but all year through.

 

newsXpress Bairnsdale has been promoting graduation and teacher gifts with this display in-store.  Using newsXpress provided collateral and products from newsXpress preferred suppliers, the gifts offer an excellent range for the teacher and graduation gift shopper.

newsXpress has a range of suppliers with gifts and other products for the graduation and teacher gift opportunities.  From low to mid price points, the ranges available work in a range of ecumenic situations.

We also have suppliers with complete packages as well as individual gifts … offering excellent flexibility to our newsXpress members.

Connecting with seasonal promotions like this is an excellent way to encourage shopper loyalty, tapping into more and more gift giving occasions outside of the major seasonal opportunities.

In addition to driving gift sales, these promotions and displays, like at newsXpress Bairnsdale, drive greeting card sales and this is where basket efficiency can really kick in for the business.  Well done Bairnsdale team for embracing the opportunity.

newsXpress Ascot Vale is promoting Jingle the dog, the latest interactive product from the creating team at Hallmark.  This feature display is easily seen by shoppers and pro ides an engagement opportunity with Jingle.

Kids and grown-ups alike will love this plush and hardcover book set featuring a pup named Jingle who interacts with you when you read his story aloud.

Press Jingle’s ear to start, then read the story aloud, Jingle barks, whimpers, and even sings when certain corresponding lines are read. You aren’t just reading a book, you’re bringing story time to life!

Jingle is truly wonderful innovation from Hallmark.

Thanks to excellent shopper demographic data from several of our supplier partners, newsXpress is able to guide members to range appropriately to the most valuable shoppers likely to visit our stores.

The Victorian Gardens range from one of our suppliers, History and Heraldry, is an excellent example of a range which is a perfect fit for our businesses.

We have newsXpress specific terms for this and other ranges from the supplier.  This is the valuable  newsXpress difference in action – product intelligence and margin benefits.

Appealing to female shoppers and those 35+, this range is selling very well in newsXpress stores which have taken on the opportunity.

By looking at greeting card and other category level sales we are able to help newsXpress members assess whether range opportunities like this will work well in a newsXpress location.

The wonderful Victoria Gardens is working in a broad range of newsXpress locations: city, country, shopping centre and high street.

newsXpress Strathpine has been promoting the Hallmark recordable Storybook range with this placement of a display unit featuring the range in a high traffic location in store.

Offering the range in a good location, passed y many shoppers, is key to driving success with the hallmark recordable storybooks – a great product success story for 2011 from Hallmark.

Hallmark has helped newsXpress members leverage sales of the recordable storybooks through the provision of marketing collateral, in store display assistance and product knowledge training.  This an other help has been terrific in driving excellent sales through our group.