newsXpress Southland at the prestigious Westfield centre has been promoting the newsXpress exclusive water canon.
This display is big, bold and in the window facing the shopping mall and attracting traffic to the business.
Southland shoppers are reacting by purchasing the canon to fill Christmas stockings.
newsXpress Two Rocks in WA is having terrific success with Patch as well as the beanie Kids from the newsXpress Christmas catalogue.
Setting up the floor display unit for Patch is key to success. It sells a wonderful story. newsXpress Two Rocks and other members credit sales success to the floor unit.
newsXpress Halls Head is promoting Beanie Kids and Patch with these tactical placements at the entrance to the WA based newsXpress store.
Attracting shoppers with such excellent product is a good tactic for this centre based newsagency. Having product no one else has is a bonus as people like to give gifts others are unlikely to give. It also helps us guide a more appreciate margin for newsXpress members.
Check out the terrific display created by the team at newsXpress Deception Bay in Queensland promoting a range of One Direction products.
This display will be loved by shoppers of all ages – fans will purchase products and relatives and friends of fans will purchase gifts from the display.
newsXpress members across Australia continue to enjoy terrific success with One Direction. newsXpress was the first newsagency marketing group to guide members to 1D related product.
Well done newsXpress Deception Bay!
The team at newsXpress Beechworth has sold 15 of our exclusive mains pressure water canons in two weeks. They have sold out. more stock is on the way.
Well done team Beechworth!
This is one of many success stories being reported by newsXpress members with the newsXpress Christmas offer. The water canons, patch the dog, the beanie balls … Christmas is going gangbusters!
We love the stories and are sharing many of them privately among newsXpress members. From small counter items to big Christmas gifts, Christmas 2012 is rocking at newsXpress!
newsXpress members have been given an exclusive opportunity by our friends at Pacific Magazines. Early in December we will have a bundle of the first two issues of New Idea masterclass for sale at half price.
The sale or return terms and professional collateral promoting exclusively give newsXpress an excellent opportunity to pitch this pack as perfect for Christmas. That the promotion is under the New Idea brand gives a credibility to the offer.
With food titles selling so well this year, this New Idea Masterclass bundle makes for an excellent Christmas gift.
We have newsXpress members reporting excellent sales of the mains pressure water canon that is one of the exclusive to newsXpress items in our 2012 Christmas range.
One newsXpress location in Queensland sold eleven units in a couple of days, another in Victoria has sold eight in the frirst week.
Having a world first product available exclusively from newsXpress stores is delivering to us a commercially valuable point of difference to our members and to us.
newsXpress members are embracing the opportunity of ordering extra stock.
These cute little interactive Chatter Munk plush items are going gangbusters in newsXpress locations. We have had members report sales of 80 in a matter of weeks. For birthday, Christmas or any occasion – Chatter Munks are hot products and working perfectly as an impulse purchase item.
newsXpress identified the opportunity through one of our preferred suppliers and helped unlock the opportunity through in-store engagement with our RDM team and our national merchandise team.
Our exclusive RDMs are terrific at guiding newsXpress members to unlocking excellent impulse and more strategic product opportunities from preferred suppliers.
At the counter or elsewhere on the shop floor, the Chatter Munks are working a treat for newsXpress.
newsXpress Knox City is embracing the opportunity with Patch, one of the EXCLUSIVE Christmas lines for members of our group.
Promoted on the lease line facing into the shopping mall, the Patch display is setup with the how to video in play.
The display is next to a One Direction display, to leverage more traffic.
The plush items on top are there to draw more attention – they are selling like hot cakes.
It is fascinating watching shoppers walking past in the mall, notice the display and come over. It’s the combination that works well, especially the bolder and brighter items. Once at the display they get to see the detail and hear fun of Patch. As the only shop in Knox City with Patch this is an excellent opportunity for grabbing sales and building word of mouth.
The Blob TVC starts nationally tomorrow. Click here to see the TVC. This is another success story for newsXpress if all members get behind this exclusive opportunity with brilliant displays, use of the free T-shirts and badges and excellent customer service.
Check out how one retailer, Snowgum, is using The Blob to hold product in their window display. They bought The Blob from their local newsXpress store for this prom display use in-store.
We’re not fussy. Indeed, we are happy that The Blob is finding so many good uses.
Click on the image for a larger version.
Here is one of the displays of The Blob from newsXpress Watergardens. We have been co-locating the product to make the most of the exclusive opportunity. The photo shows more good use of the bold collateral provided free by newsXpress.
Placement like this right now to leverage the TVC is vital.
Click on the image for a larger version.
Check out how they have been promoting The Blob at newsXpress Sanctuary Lakes.
This well-located display is easily seen by most shoppers browsing the business. It uses the collateral well and upholds the product as the hero that it is.
Click on the image for a larger version.
newsXpress Kadina has been promoting The Blob at the counter with this bold display.
We are finding that this type of in-your-face display works a treat for promoting this exclusive to newsXpress product.
Click on the image to see a larger version.
Check out this video from one smart newsXpress member promoting The Blob at the counter. Sometimes the simplest displays are the best. With The Blob being promoted on TV and newsXpress tagged the best way to leverage this national campaign is with in-store promotion.
Kudos to the newsXpress Upper Edward Street team for wearing the Blob badges and having their posters up when the Ten News team filed a story there for the OzLotto jackpot this week.
newsXpress Yarram has been promoting The Blob at the counter, showing this exclusive to newsXpress product off to all shoppers as they present to make their purchases. Using newsXpress provided poster collateral plus one of the T-Shirts and other material it shows off the product in a way that is certainly noticeable. Click on the image to see the full display.
newsXpress has signed off on the creative for the national TVC to run shortly promoting The Blob in newsXpress outlets. This TVC is innovating, attention-grabbing and sure to drive traffic to newsXpress stores as we are the only outlets in Australia with The Blob available.
It is this exclusivity that makes The Blob such a compelling opportunity for newsXpress shoppers and for our members. Together we are part of something pretty unique and exciting. This excitement is to be heightened thanks to the soon to launch TVC.
The TVC is being funded entirely by newsXpress on behalf of members.
Check out the fantastic display created by the team at newsXpress Bairnsdale to promote the One Direction 2013 calendar in-store. There is no missing this display. Just fantastic.
Since newsXpress members had this product available for a month before any other retailer they were able to chase excellent sales, exclusive sales.
It’s displays like this that help newsXpress members leverage the commercial opportunities delivered by the company through good-margin supplier high-impact and valuable deals like the exclusive One Direction calendar opportunity.
Money in the bank is a good feeling for any retailer.
newsXpress Bairnsdale has been selling The Blob at the sales counter in-store.
The counter is an excellent place for promoting The Blob as a product to be purchased on impulse as a gift or for personal use.
Every newsXpress exclusive product offered is another product that can’t be price compared, another product separating your business from other retailers.
This is a wonderful newsXpress point of difference for newsXpress and newsXpress members.