newsXpress Umina has been supporting the I Love Magazines campaign from ACP with this display. This is one of several isplays they are running to ensure that they get the most from the opportunity. In addition to helping their customers win prizes, newsXpress Umina, like all good newsXpress members, are chasing incremental business.
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
Congratulations newsXpress Young
newsXpress Young was announced the New Technology Newsagent of the year for NSW/ACT at the NANA Awards Dinner last night. Congratulations to ted, Kate and the team at newsXpress Young. A key factor in their winning of the award was their creation of an Optus store within a store at newsXpress young … offering the full range of Optus services to the people of Young. Talk about innovation!
The opening of the Optus store within a store store was facilitated by newsXpress preferred supplier Jenlist.
Congratulations again to newsXpress Young!
My Family Stickers from The Sticker Family in Sunbury
The My Family sticker range from The Sticker Family is being promoted to Sunbury shoppers at newsXpress Sunbury with the pull up poster on display at the front of the store – facing shoppers in the mall. Sales have been excellent for this range. Even though the My Family stickers have only been in Sunbury for a short time, newsXpress Sunbury is reporting excellent word of mouth driving good sales. newsXpress stores appreciate the support from preferred supplier, The Sticker Family and their commitment to respect existing retail partners when considering new outlets.
I Love Magazines at newsXpress Ascot Vale
newsXpress Ascot Vale is promoting the I Love Magazines consumer campaign with a terrific display facing shoppers as they enter the store. This high traffic location is perfect for promoting the consumer prizes on offer and driving incremental business for the ACP Magazines titles on the display. It reinforces newsXpress Ascot vale as the go to place for magazines in Ascot Vale.
newsXpress stores across have embraced the I Love Magazines campaign by placing these display units in high traffic locations. This commitment from the newsXpress network is another example of the value of the group working together on a common goal.
My Family stickers from The Sticker Family at Lismore Square
newsXpress Lismore Square has joined the network of newsXpress stores promoting the My Family stickers range from The Sticker Family. They are promoting the range in-store with the pull up promotional banner placed on the dance floor, facing shoppers as they enter the store. Lismore shoppers can get in on the My Family stickers craze at newsXpress Lismore Square.
Expensive Price Guarantee for The Lucky Charm newsagents
We have the best prices guaranteed and if you find a cheaper price we will beat it by 5%. This is the claim for the latest ink offer by The Lucky Charm, a newsagency franchise group of 20 or so stores.
Comparing the latest ink catalogue published by The Lucky Charm with that just published by newsXpress, any shopper can see that their prices are not the best. While the beat newsXpress prices around 20% of the time, newsXpress beats them for the rest – and that is comparing only against the limited range on the flyer from the Lucky Charm.
newsXpress members can be confident that the HOT Ink! campaign continues to deliver excellent consumer value. Our consistency is unparalleled in the ink category. Our pricing and ranging leadership is backed by professional marketing collateral, in-store strategies and tactics which drive sales and marketing support materials for presenting a professional look for ink.
As for offering to discount 5% below the best price offered by a competitor – talk about expecting your customers to do the work which good retailers should do for themselves. Officeworks uses this tactic often. Our view is that it is lazy.
Here at newsXpress we believe that we have to put out the best offer possible. Our merchandise, marketing and business development teams work hard to help our national retail network deliver this every day.
My Family Stickers from The Sticker Family at Glendale
newsXpress Glendale is promoting the My Family sticker range from The Sticker Family with a promotional banner showing off the range of stickers in the main window facing shoppers as they pass the store. based on the excellent sales data and shopper behaviour feedback which newsXpress has gathered for this range, window placement is the best approach for diving success for the My Family stickers. Sales at newsXpress Glendale are proof of this. Attracting new shoppers and helping existing shoppers get into the sticker collection, this promotion is proving to be a valuable success.
My Family stickers from The Sticker Family at Wetherill Park
The My Family sticker range from The Sticker Family is on show at newsXpress Wetherill Park in NSW. Wonderfully displayed in-store in a car rear window, shoppers at Wetherill Park are able to see how various configurations of the My Family stickers look. This helps guide shoppers to purchase full sets. It offers plenty of ideas. There is nothing like showing to help drive sales. The My Family stickers display in placed behind the counter at newsXpress Wetherill Park, an ideal location for impulse purchases.
newsXpress stores across Australia are reporting excellent sales of the My Family sticker range.
Promoting UFC magazine in Port Lincoln
newsXpress Port Lincoln has been promoting the launch issue of UFC magazine on the dance floor as part of our newsXpress commitment to support the launch of this title across our proactive retail network. The Port Lincoln display is in the window and is being used to attract shoppers and thereby leverage off the tremendous TV and other media coverage supporting the launch issue of UFC.
Last Minute Mother’s Day Offers
With Mother’s day offers well and truly closed, newsXpress preferred suppliers are finalising last minute Mother’s Day product requests. While some suppliers do have product, availability is limited. We encourage newsXpress members to get in ASAP to secure a reasonable range of Mother’s Day 2011 product.
Card Relay Drives Sales at Streaky Bay
newsXpress Streaky Bay has benefited from a greeting card relay organised by Hallmark Cards. The relay has resulted in a fresh look for greeting cards and better offer for Streaky Bay customers. The work by Hallmark included thorough assessment of sales performance and other factors in determining new cards ranged and category level weight for the business. Anyone living in beautiful Streaky Bay South Australia looking for a card should go to newsXpress Streaky Bay.
Hallmark is the strategic partner of newsXpress. Through this partnership newsXpress is able to access a range of benefits and support to help our members drive sale.
Click on the image to see a larger version of the photo.
My Family stickers from The Sticker Family in Toronto NSW
newsXpress Toronto is making profitable use of one of their windows by promoting the My Family stickers from The Sticker Family. sales of this popular new product for newsagents has been excellent with strong sales and wonderful word of mouth bringing in new shoppers looking for the range.
The My Family sticker range from The Sticker Family has taken off across the newsXpress retail network. We have excellent representation right across Australia. newsXpress stores get favourable terms and wonderful supplier and newsXpress support to help them make the most of the opportunity for this innovative product.
The newsXpress merchandising and marketing teams have delivered high-value exclusive tactics to newsXpress members, helping them extract even more from the opportunity than many independent retailers could expect.
The rapid roll out of this range across the newsXpress network is a testament to the power of our group, the entrepreneurial commitment of our members and suppliers who understand these two benefits.
This innovative range is part of the newsXpress plan for 2011, a plan which was shared with members at the recent round of member meetings. While many newsagents operate businesses which look today as they did a few years ago, newsXpress is guiding its members to leverage traffic and innovate to the future.
This is another example of the newsXpress difference in action … helping members achieve healthier bank balances.
Newsagency Marketing Group Value on Show
The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group. provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers. The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.
The newsletter also connects with external marketing undertaken. In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.
By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers. We are demonstrating the value of an integrated approach to campaigns such as ink.
The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships. take a look at the coverage in our March 2011 newsletter on The Sticker Family. While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.
Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses. This is part of the regular newsXpress service.
In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers. These have a track record of driving sales of seasonal products.
I Love Magazines at newsXpress Port Lincoln
newsXpress Port Lincoln has got right behind the I Love Magazines campaign by ACP Magazines in a range of ways including the tactical placement of the promotion display unit on the dance floor facing customers as they enter the store. The display has been regularly refreshed with current titles throughout the campaign.
Joy and the team at newsXpress Port Lincoln are a good example of the proactive newsagents we have within the newsXpress group, people who understand the traffic generating value of magazines. This is why they so completely get behind campaigns such as I love Magazines. They see the win for their business, for their customers and for their supplier partner.
newsXpress was able to access collateral and other support for newsXpress members to help the group leverage the I Love Magazines opportunity to its fullest.
Shoppers Save Money on Ink at newsXpress
newsXpress stores across Australia are helping shoppers save money on brand name ink and toner with the latest HOT Ink! campaign which started four days ago.
Featuring excellent prices for ink from HP, canon, Epson, Brother and Lexmark, the latest HOT Ink! campaign pitches newsXpress stores against the major retailers and other newsagents.
The newsXpress prices 25% less than major competitors – up to 25% less … delivering real savings on ink to newsXpress shoppers.
By selling brand name ink we are delivering access to quality ink which printer users trust.
The latest HOT Ink! promotion is being supported with a catalogue sent to hundreds of thousands of homes, flyers being distributed to shoppers in newsXpress stores, posters being used in some major shopping centres and excellent high-impact in-store displays.
While others promote their ink offer saying they offer EVERYDAY LOW PRICES, newsXpress actually delivers on the low prices promise.
Yes, this is the newsXpress difference. While other claim that they have deals, we deliver the deals. The proof is in letterboxes across the country right now.
Where to buy My Family stickers from The Sticker Family
newsXpress stores are featuring at the website promoting the My Family stickers from The Sticker Family. Shoppers entering a postcode at the website for the My Family stickers are pointed to nearby retail locations. newsXpress features in many searches since we now have The Sticker Family product widely available through our network of proactive newsagents.
Check out the image and and see how newsXpress Castle Towers features on The Sticker family website when searching for My Family stickers in the Castle Towers region.
In addition to negotiating good deals with suppliers for newsXpress members, newsXpress also works with suppliers to leverage additional opportunities such as lusting on supplier websites.
newsXpress members have also been provided with practical advice for ensuring that they come up in online searches for products such as the My Family stickers when local searches are undertaken.
The Sticker family range is delivering excellent business for newsXpress members. February sales figures are extraordinary, delivering a more efficient and valuable shopping basket. Once again, newsXpress is demonstrating that it can make a good supplier deal better with valuable tactical advice and professional marketing assistance. This is the newsXpress difference!
Promoting I Love Magazines at Ocean Grove
newsXpress Ocean Grove has been promoting the I Love Magazines consumer campaign on its main newspaper stand.
This high traffic location is a perfect place to promote this campaign and drive incremental magazine sales on the back of the cash prizes offered by the ACP promotion.
newsXpress stores across Australia have been promoting I Love Magazines in a consistent level of engagement which has been supported by newsXpress nationally and through our field team of Business Development Managers.
One of Australia’s oldest paperboys retires
newsXpress Pakenham featured in a double page spread in the Pakenham-Berwick Gazette covering the 70th birthday and retirement announcement of Robbie McGregor, one of Australia’s oldest paperboys. After 55 years delivering papers for the same newsagency, Robbie has decided to take it easy, still working for the business but no longer delivering newspapers. Speaking at a party of more that 200 of Robbie’s friends, Rowan Higgon from newsXpress Pakenham thanked Robbie for his service and gave him a gold watch.
Photo – Pakenham-Berwick gazette.
My Family stickers a hit at newsXpress Knox
newsXpress Knox has had a amazing February with the My Family stickers from The Sticker Family. Excellent sales. Wonderful word of mouth. Plenty of new traffic! Win. Win. Win.
The Sticker Family range is proving to be a terrific hit from the newsXpress merchandise team. Right across Australia, newsXpress stores are reporting excellent sales of this range.
newsXpress Knox is helping to drive impulse purchases with the display in the photo located at the sales counter. this is in addition to the pull up banner in the front of the shop. By having product ion show at the counter, newsXpress Knox is educating customers about the range of stickers. This is good for shoppers who are not that keen to ask questions.
In addition to sourcing this excellent product on good terms, newsXpress is providing members with tactical advice on how to make the most from the opportunity. Landing a good product deal is one thing, turning the deal into money in the bank is another. this is the newsXpress difference. We are the only newsagency marketing group with a team of Business Development Managers on the ground covering all Australian states and territories. Our BDMshelp members with exclusive products opportunities like The Sticker Family.
As we are finding at newsXpress Knox, a product like The Sticker Family range can be worth substantially more than than the sale of the products themselves. This is newsXpress gold!
Promoting UFC magazine at Echuca
newsXpress Echuca in Victoria is promoting the launch of UFC magazine with tactical placement of the UFC display unit on the dance floor and facing customers as they enter the store. UFC selling well in newsXpress locations thanks to the collateral provided by ACP and the promotional advice provided y newsXpress to members in advance of the launch of this new sports title.
newsXpress adds value to magazine product launches and promotions thanks to advance information provided in confidence by publishers as well as access to an excellent pool of collateral, some of which is created exclusively within newsXpress.
newsXpress is the only newsagency marketing group with a multi-layered magazine management and sales strategy including the channel’s most successful magazine loyalty program.