Purchased at the Melbourne gift fair, these colourful and funky watering ‘cans’ from one of our preferred suppliers are selling very well at newsXpress Inverloch in Victoria. They make a great display in-store, especially when displayed near gardening magazines – hitting the same market.
newsXpress members have access to a wonderful range of preferred suppliers and terrific back office help in product ideas and placement adjacencies.
newsXpress is embracing a terrific opportunity today to meet with Launceston area newsagents at a trade day organised by the ANF and GNS.
newsXpress COO Rob Henderson got to speak at the pre trade day conference and is now manning our stand meeting with plenty of tasmanian newsagents and showing off The Blob, an exclusive to newsXpress members product opportunity. Elsewhere on the stand there is a strong pitch for other newsXpress deliverables: marketing collateral, supplier deals, in-store radio, business management support and visual merchandising.
Only Newspower and newsXpress are participating in this important event for northern tasmanian newsagents.
Check out the display promoting The Blob at newsXpress Bishops Goondiwindi. They have created an oversized version of The Blob and a phone – making the display the must-see location in-store.
You can’t shop in the business without noticing this. The use of the collateral provided by newsXpress is also terrific.
The display reflects the fun of The Blob and shows off its usefulness. This is excellent visual merchandising.
Well done to everyone behind the stand!
newsXpress Beechworth has a terrific range of the popular Cheeki water bottles next to their Coke fridge.
The two products, from newsXpress preferred suppliers, work a treat next to each other – driving excellent incremental business.
The two displays in the photo are adjacent to the main newspaper stand … very smart.
Check out the power-end display promoting The Blob at newsXpress Deception Bay in Queensland. You can click on the image for a larger version.
The display makes good use of newsXpress collateral. It also includes elements created in-store specifically for the display. This is excellent visual merchandising.
Getting noticed is the key next step of any display. The Deception Bay certainly achieves this.
newsXpress members are embracing The Blob for the wonderful opportunity that it is. They are also having plenty of fun!
One newsXpress member in Western Australia has just reported selling out of The Blob within two days. 36 units. Wonderful margin. What a terrific success story!
newsXpress Woden in the ACT is promoting The Blob with this terrific front of store display facing into the mall.
As the only shop in the shopping centre in Woden ACT with The Blob, giving prime position to promoting such a unique and high margin product is a good move for the business and good for brand newsXpress.
There is another promotion of the product in store.
newsXpress members are seeing excellent results when they promote The Blob in two locations as this leverages traffic and gets into shopper awareness.
14 newsXpress stores have reported selling out of The Blob. Each has ordered additional stock which will ship in a few days. What a wonderful newsXpress success story!
Luke and Kaitlen La and the team at newsXpress Darra in Queensland is behind The Blob in store with a terrific display and engagement with The Blob t-shirts.
Displaying the product, engaging with the t-shirts and badges and being ready to demonstrate the product … it’s all part of making The Blob a wonderful success for newsXpress stores and the group.
Having fun is the key as Luke the showman shows!
newsXpress Beechworth is making excellent use of posters and t-shirts for this display promoting The Blob in-store. It makes a statement everyone entering the shop will see and thereby help drive sales of the Blob.
It is terrific seeing so many different uses of The Blob marketing collateral yet all with a common theme thanks to the nationally supplied collateral for the product.
newsXpress members are getting additional stock to help keep with demand for The Blob.
The Blob is an exclusive direct-sourced newsXpress product.
Warrick Hocking at newsXpress Gympie came up with the idea of promoting The Blob at his EFTPOS terminal.
This is a brilliant idea as The Blob is an easy item to sell on impulse at the counter. Promoting it this way will be noticed and sales will increase … and that’s what The Blob is about. Sales.
Thanks to Warrick’s innovation, more newsXpress members are chasing impulse business at their EFTPOS terminal.
newsXpress members help each other out with good business advice.
newsXpress members are loving The Blob and looking forward to getting replenishment stock.
James, part of the newsXpress corporate retail team, was asked to model The Blob fashion at our newsXpress Watergardens store. He’s smiling.
With the team in T-shirts, there is no mistaking the arrival of The Blob in-store. This is terrific for promoting the EXCLUSIVE product.
This is a product for having fun with, engaging and leveraging the exclusive opportunity – at individual stores and across the newsXpress network.
newsXpress Inverloch has been promoting The Blob at the counter with this display. This is the second promotional location for the Blob at Inverloch … ensuring that shoppers see the product a couple of times each visit. This is a smart move, certain to drive sales.
It’s rare for newsagents to have a genuinely unique product available in-store. newsXpress is proud to have delivered that for its members and thereby to have unlocked another opportunity to prove the value of commercial unity to newsXpress members.
The Blob is a good value product from a consumer perspective and a great value product from a retailer perspective. newsXpress members are winners!
The newsXpress In Store Offers newsletter provided free to newsXpress members prior to the end of the month for the next month is loved by newsXpress members as it provides a professional marketing tool with which to promote their businesses.
The August newsletter promotes wonderful competitions from Pacific Magazines and ACP Magazines as well as the soon to be released exclusive product from newsXpress: The Blob.
In the bottom right corner of the newsletter is a reminder about the One Direction 2013 calendar. This product is selling its socks off in newsXpress stores with plenty chasing extra stock. newsXpress helps members source product at competitive prices and then helps stores to sell the product – this is the key. Stock sitting on the shelves is dead. newsXpress helps its members move stock in a timely and profitable way.
Check out the brilliant display promoting The Blob at newsXpress Riverlink in Queensland.
Click on the image to see a higher resolution version and see the time they have invested.
This is bold, dramatic. Just what The Blob needs to drive sales. It’s the type of display an EXCLUSIVE product deserves.
Well done to Belinda and they team for creating the display and making sure that Riverlink shoppers know about The Blob and that you have it exclusively.
The Blob is newsXpress in action: exclusive product, excellent margin and plenty of fun!
Check out how they are using one of the t-shirts provided for promoting The Blob at newsXpress Woden.
This is great to see – using the bright yellow t-shirt as a backdrop for promotion at the counter. Eye-catching and customer engaging. Very smart.
newsXpress Woden was the first newsXpress member to let us know about the use of the t-shirt in this way – early this week.
We love the t-shirt idea and have shared it with others in the group.
Check out the display promoting The Blob at newsXpress Gympie. This display faces shoppers as they enter the business. Talk about bold and eye catching … like a good display should be.
13 units sold in the first few hours of the product going on sale at newsXpress Gympie. Nice!
The Blob is exclusive to newsXpress and driving plenty of interest already.
What is The Blob? A phone stand, a sat. nab. stand and an iPad stand. Yep, all in one. This is why people who love The Blob will buy one, two, three … and more.
The Blob rules!
newsXpress Bairnsdale has been promoting the GO GREEN & GOLD competition right through the last week with this display placed at the front of the store facing shoppers as they enter the business.
The tactical placement of the floor display unit has been important in showing off the exclusive to newsXpress competition and supporting the magazine titles from ACP Magazines that are supporting the competition.
By supporting the competition through the entire four week period, newsXpress members are making the most of a wonderful and valuable exclusive opportunity.
The total prize value is more than $17,000 thanks to ACP Magazines.
Congratulations to the team at newsXpress macarthur for selling two winning tickets in the Wednesday draw last week, each winning $1 million. The Macarthur Chronicle has the story and a pic!
newsXpress Knox City has been promoting The Blob on the counter and in front of the counter. The photo shows the in front of the counter display.
The Blob is working well as an impulse like at Knox with the majority of the purchases being basket extensions – adding excellent GP value to sales.
The Blob is exclusive to newsXpress and is set to perform well beyond Father’s Day.
newsXpress members are promoting The Blob is a range of ways, leveraging the exclusivity and fun offered by the product.