Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress is encouraging gift buying for kids

NXPPosters_Page_02newsXpress has released new collateral for members to use between seasons. This collateral includes posters that can be used by newsXpress members at times appropriate to local needs of the businesses.

This KIDS LOVE OUR GIFTS is an ideal example of how newsXpress helps members play outside the major seasons – with opportunities to show and encourage people in relation to who they are buying for.

Without being noisy or aggressive, our marketing shows shoppers the way.

This is exclusive to newsXpress.

newsXpress Robina Town Centre!

robinanextra Robina Town Centre is gone, replaced with newsXpress Robina Town Centre … and customers love it. They love the new excitement, new products, engaged customer service and the wonderful vibe to the business. newsXpress Town Centre is a tribute to all things newsXpress. Karen and the team are creating a wonderful business and an excellent promotion of the newsXpress brand!

Exclusive Itty Bitty opportunity for newsXpress newsagency marketing group members

ittybittynewsXpress members are loving the opportunity of exclusive Itty Bitty lines for newsXpress locations. These adorable collectibles are being snapped up by shoppers already – ahead of the release of our exclusive lines.

With Itty Bitty units rolling out across the country right now, newsXpress members are making the most opt the opportunity with the excellent floor display unit places in prime location driving shopper traffic and extending the basket with excellent impulse purchases.

Hallmark and newsXpress will benefit from more innovation following a recent study trip to the Hallmark headquarters in Kansas City.

Newsagency marketing group helps to turn products into cash

merchhelpIn addition to sourcing excellent product deals for newsXpress newsagency marketing group members, newsXpress also provides advice, guidance and assistance on merchandising the products to maximise sales revenue. The faster we can turn an item into cash the more valuable for the newsXpress member. This is a core focus of the group – opportunities for members to turn good deals into cash.

Fantastic State of Origin range at newsXpress Sarina

sarinasornewsXpress sarina owns State of Origin in Sarina in Queensland. They do an excellent job every year with State of Origin merchandise. This photo shows part of the range being set up recently – ahead of State of Origin fans buying up big.

The team at Sarina leads in this State of Origin space. Kudos to them for this and the help they have been to many other newsXpress members.

Just wonderful!!

Excellent State of Origin at newsXpress Eli Waters

elisorCheck out the window promoting State of Origin products at newsXpress Eli Waters in Queensland. This stunning display of State of Origin products supported by newsXpress exclusive collateral is an excellent pitch to the State of Origin fan.

newsXpress helps newsagents source products and promote them with collateral, ideas and other practical retail business support assistance.

newsXpress is proud of the pitch being made here by newsXpress Eli Waters – bold, professional and successful!

Well done.

newsXpress helps newsagency marketing group members pre-sell hot titles

Thanks to insights prior to publication, newsXpress is offering members more customer pre-sell collateral to help our newsagency marketing group members to get revenue for a sought after title before the title is released. This is another way newsXpress members lock in customers and reduce leakage.

This is a terrific initiative newsXpress has used for many years to the benefit of its members. we have helped members reap excellent revenue results by pre selling calendars, one-shot magazines and other items – locking in revenue in some cases months prior to the products being released.

newsXpress helps newsagents deal with the decline of print

Newsagency marketing group newsXpress has a well through out strategy for maintaining and growing shopper traffic as traffic falls for print product. The group is sharing some of its newsagency business-building insights in a series of newsagent workshops around Australia over the next couple of weeks, outlining opportunities and helping newsagents feel confident about their future despite changes in some core product lines.

With one eye on traditional products and the other on the future, newsXpress is helping its members to navigate change in a positive and enjoyable way.

newsXpress members launching Hallmark Itty Bitty

ittybittyCustomers are loving the Itty Bitty product launched last week by newsagency marketing group newsXpress and Hallmark. Available in many newsXpress stores, the Itty Bitty is a fun soft toy that makes an ideal gift between friends as well as a give to a child or a grandchild.

Displayed in a clever display unit as well as elsewhere in-store, the Itty Bitty is a welcome addition to the newsXpress range.

newsXpress has developed exclusive elements to the Itty Bitty offer, separating newsXpress members from other retailers with these items.

New ink offer for newsagency marketing group members

Screen Shot 2014-05-08 at 10.41.42 amnewsXpress has finalized a new HOT ink! Offer for newsXpress newsagency marketing group members with the new catalogue being printed this week ready for wide letterbox distribution. This latest ink offer provides customers with the opportunity of winning a beautiful canon PIXIMA printer that will be given away in each of the participating HOT ink! Stores. This is an excellent opportunity for newsXpress members to drive ink traffic as well as engage with more business customers.

Jeweller offer for newsagency marketing group members

newsXpress last week launched an exclusive high-margin jewellery offer for members of its newsagency marketing group. Sourced directly from the manufacturer, this jewellery offer is exclusive for newsXpress members and is sure to drive traffic and deliver excellent basket-building results.

This new range of jewellery is unlike any offered currently by a newsXpress supplier – hence the move by the group to import directly and create new business development opportunities for newsXpress members.

newsXpress newsagents embrace AFL opportunities

aflnewsXpress newsagents are embracing licenced AFL product opportunities across Australia thanks to engaged suppliers. The photo shops the excellent display at newsXpress Kadina promoting AFL product in-store. Talk about owning the AFL fan opportunity in kaduna South Australia. Kudos to the team who sourced and put together this excellent display of AFL licenced products!

newsXpress newsagents – $50,000 in Mother’s Day prizes

alavunewsXpress newsagents are offering in excess of $50,000 worth of prizes for Mother’s Day 2014. Participating locations are each offering an Alavu jewellery set valued at close to $500. newsXpress has arranged the prizes in partnership with Hallmark at no cost to newsXpress members. This price is another way newsXpress members can drive valuable incremental shopper engagement for major seasons like Mother’s Day.

Enjoying your newsagency business

Running a newsagency business can be tough – demanding on your time and resources. newsXpress members have access to a deep well of ideas, in-store help and advice and valuable insights than can help you enjoy your business more.

Not only do we help newsagents make more money in their businesses, we also help them find greater enjoyment. Key to greater enjoyment is networking opportunities with like-minded newsagents. newsXpress offers plenty such opportunities locally, state-wide and nationally. It also leverages technology to connect those who may not otherwise be able to easily connect with colleagues.

newsXpress newsagents connect with TV campaigns

astvnewsXpress newsagents have several opportunities for connecting with high-profile commercial free-to-air TV campaigns right now thanks to engaged preferred supplier relationships. With two new TV campaigns starting in the last week, newsXpress members have been given information that helps them make the most of immediate brand awareness opportunities.

Not only does newsXpress help members buy better, it also helps them turn good buying into cash through timely information, advice and insights.

newsXpress newsagents to benefit from Hong Kong buying trip

hkfThe newsXpress team had a busy time at the Hong Kong Gift Fair last week meeting with Australian suppliers also at the fair, checking out possible new products, connecting with potential new suppliers from Australia as well as taking in the vibrant retail scene in Hong Kong. It was a busy few days packed with meetings, trade show time and opportunities.

With more than 4,000 businesses at the trade show and plenty of trade halls to visit, the newsXpress team walked, on average, 12 km a day.

newsXpress members are also hearing about results with opportunities already under development.

We are excited for what will start arriving soon to help newsXpress newsagents further expand the appeal of their businesses.

newsXpress newsagents reporting magazine sales growth

newsXpress members are reporting magazine sales results that buck the trend in the rest of the Australian newsagency channel, especially in the all-important and highly competitive women’s weeklies magazine category. Whereas your average newsagent is reporting a year on year decline of 8% and more, some newsXpress newsagents are reporting net year on year growth. The average growth for this category alone is 4% – giving hess newsXpress businesses a twelve-point difference over the newsagencies in decline in this category.

This is great news!