Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Promoting toys at newsXpress Wynnum

toyscolatHere’s an example of newsXpress engaging proactively at the local store level helping a member to promote their business. Our back office team tailored newsXpress exclusive toy promotional collateral for newsXpress Wynnum to use to promote their massive range of toys.

newsXpress members have access to an extraordinary range of local area marketing collateral for all sorts of occasions and opportunities. They also have access to material that can be modified to serve specific needs.

These resources are part of tyhe newsXpress offer to newsagents to help them grow their businesses for a brighter future.

Brilliant new young family gift for newsXpress members

Last week newsXpress announced an exclusive new product opportunity for members, a gift that is ideal for young families. This unique gift life is already generating excellent interest from members. They are thrilled to have such an exclusive line and that it is an Australian developed product.

Having this product on the counter is sure to bring kudos to newsXpress members for the innovative product, that it is ideal for a young family and that it’s Australian innovation.

We are thrilled to have this opportunity.

Another approach to Facebook likes for newsXpress Mount Morgan

newsXpress Mount Morgan is another newsXpress member using a QR code on receipts to prqrmorgxpomote likes on Facebook. While this business already has a massive Facebook community, this new promotion is set to enhance their position and better connect them with shoppers and visitors.

Using receipts in this way with collateral facilitated by the newsXpress back office team we are able to help members pitch a professional face on and through every day customer contact points.

QR codes are an easy way for customers to connect with a business, a product or a brand. newsXpress has been using QR codes for a while to facilitate engagement.

Driving Facebook engagement

qrcodexpnewsXpress Bishops Goondiwindi has been growing Facebook interaction with this QR code on their Point of Sale software receipts – engaging in a newsXpress promoted strategy of social media engagement.

newsXpress has been promoting this engagement to members for years and it’s back office team facilitates processional engagement with QR code generation as well as art for receipts if necessary.

This campaign goes beyond Facebook and shows newsXpress members as being the most engaged and tech-savvy and therefore mobile customer connected newsagents in Australia.

newsXpress visits HMK store

hmkThe newsXpress leadership team spent considerable time at the Hallmark HMK store in Kansas City earlier this week as part of a full week of briefings, meetings, back room insights and retail research with Hallmark senior management. HMK is one of many innovations being developed by Hallmark and getting a behind the scenes look at the business was a treat for our team as they plan well into 2015.

newsXpress team visiting with Hallmark in the US

newsXpress Directors Graham Randall and Mark Fletcher and newsXpress National Sales Manager Peter Francis are in the US this week to participate in a major retail conference with Hallmark Gold Crown operators, to look at retail trends and to discuss opportunities for newsXpress members.

In addition to engaging in excellent networking opportunities with Hallmark team members and Hallmark retailers, this trip is also providing an opportunity to gain retail insights that are relevant to niches in which Australian newsagents operate today and could operate in the future.

Insights will be shared with newsXpress members at forthcoming member meetings.

newsXpress Bairnsdale promoting their Facebook page

NXPbairnsdaleFacebookPosternewsXpress Bairnsdale in Victoria is one of several newsXpress members to take up the opportunity to use a QR Code to promote Likes for their Facebook page. Professional collateral like this – created by newsXpress for members – helps pitch the professionalism of the newsXpress business. This graphic design marketing service is another from newsXpress for its members.

Catalogues to drive more traffic for newsXpress newsagents

newsXpress members have been given another supplier-supported traffic-generating catalogue opportunity. Forecast at our national conference, this latest catalogue drives traffic for a desirable high-margin product niche. Supplier funding makes the catalogue more accessible and this helps drive newsagent member engagement.

newsXpress leads the newsagency channel in offering catalogue opportunities across a diverse portfolio of products. Beyond ink, newsXpress offers members flexible promotional opportunities off of which members can leverage new traffic and thereby drive business relevance.

In not relaying o traditional newspaper, magazine and lottery traffic, newsXpress is offering more future-proofing opportunities to members.

Newsagents promoting local community support

NXPPosters_Page_09newsXpress members have fresh collateral with which to promote local community support and thereby encourage support back.

This latest poster is part of a new range from newsXpress for its members. Several local community support posters are included in the local collateral – giving members an opportunity to choose the approach that best suits their needs and interests.

Local businesses supporting local communities is a strong message we are proud to support.

Newsagents help shoppers say thank you

NXPPosters_Page_05Say Thank You and feel good.

This is a simple yet powerful message from newsXpress in fresh collateral provided to newsagency marketing group members for use in-store and external marketing campaigns.

newsXpress released the collateral last month at its national conference – giving members more ways to connect with shoppers and to make a deeper emotional connection.

Another terrific newsXpress difference.

Newsagents sell hugs thanks to newsXpress

NXPPosters_Page_03newsXpress members sell hugs! That’s what a new poster just released pitches for our members.

we sell hugs so you can give hugs.

We are thrilled to be providing our members with such a fun and emotion-focussed poster. It helps our newsXpress members connect with something many people love to give and to receive.

This latest marketing collateral is another newsXpress exclusive.

newsXpress newsagents: your magazine specialist!

NXPPosters_Page_07newsXpress members have access to enw marketing collateral promoting their position as a magazine specialist – demonstrating our commitment to the important magazine category within our businesses.

This latest collateral has been added to our website for members to download and use in a variety of formats.   It is one of a range of new collateral launched at our national conference last month in Melbourne.

Magazine matter because of the traffic they bring.

Easter colouring competition at newsXpress newsagents

colourMany newsXpress members are running and easter colouring competition, offering opportunities for fun engagement with younger shoppers while at the same time drawing attention to the Easter range of cards and gifts in-store.

Organised through our newsXpress marketing team and deployed through our weekly email to members as well as on our private Facebook page, the colouring competition opportunity is just part of newsXpress shopper engagement opportunities designed to connect our member locations with local shoppers.

We’re making Easter fun.

newsXpress adds three more locations

newsXpress this week has signed up three new members, recently bringing to fifteen the new members joining our newsagency marketing group. This is great news. But it does not stop there with more good news on new members set to be announced in the next week.

newsXpress is growing on the back of excellent services to members including great supplier deals, access to exclusive products, traffic generating marketing campaigns, new free IR advice and support on awards and a fresh-eyes in-store advisory service.

Hallmark Sarah Jessica Parker range @ newsXpress newsagency outlets

sjpThe Sarah Jessica Parker range of greeting cards through Hallmark will be a feature in newsXpress outlets as they embrace another excellent licensing opportunity from Hallmark.

With excellent collateral, this range will call out to a range of shoppers retailers covet. newsXpress is helping members with background information with which to leverage more sales.

In a recent visit to the Hallmark head office, many newsXpress members were able to tap into insights that set them up for excellent success with this brand.