Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
newsXpress 2014 category award winners!
Showtime for newsagency marketing group members
The second newsXpress national conference for 2015 kicks off today at the Royal Pines Resort on the Gold Coast this morning. Suppliers have bumped in for a terrific trade show and speakers are ready with some excellent presentations.
Yesterday was a retail tour of highlights at several retail location on the Gold Coast, looking at best practice and taking in learnings from newsXpress members and other retailers.
Last night was a terrific dinner. This morning the trade display opens at 8am and the conference at 8:30. We’re in for a big day.
Newsagency marketing group members love new jewellery range
NewsXpress newsagency marketing group members love the new range of jewellery launched by the group through a new and exclusive preferred supplier relationship that was announced last week.
Expanding the jewellery offer into a new area, newsXpress is helping its members to offer deeper value for greeting card and related product shoppers.
More details on the new range will be on show at our Gold Coast conference tomorrow.
Brad & Angelina wedding promo drives newsXpress newsagency interest
Newsagency marketing group newsXpress drove a surge in interest through a Facebook campaign launched Wednesday, the day before the release of the special edition of New Idea with exclusive Brand & Angelina wedding photos. This use of Facebook by newsXpress led to tens of thousands of views, hundreds of likes and many shares – extending the reach of the newsXpress brand across Australia.
Newsagency marketing group helps newsagents quit dead stock
Newsagency marketing group newsXpress has researched and published thorough advice for members on how to quit stock that is no longer performing or no longer relevant in a special paper called: HOW TO QUIT NON-PERFORMING STOCK IN YOUR BUSINESS.
Newsagency marketing group advice helps newsagents colour block for success
Newsagency marketing group newsXpress has researched and published thorough advice for members on how to colour block professionally and with success using products in a typical newsXpress newsagency in a special paper called: HOW TO COLOUR BLOCK FOR VISUAL MERCHANDISING SUCCESS .
Newsagency marketing group advice helps newsagents make more money from cards
Newsagency marketing group newsXpress has researched and published thorough advice for members on how to better manage the card department in a special paper called: HOW TO MAKE MORE MONEY FROM YOUR CARD DEPARTMENT.
Newsagency marketing group helps newsagents cut theft
Newsagency marketing group newsXpress has published advice to members on how to cut theft in your newsagency in an exclusive paper called HOW TO MANAGE EMPLOYEE THEFT IN YOUR NEWSXPRESS BUSINESS .
Newsagency marketing group advice on Halloween
Newsagency marketing group newsXpress has published advice to members on how to make money from Halloween in an exclusive paper called HOW TO RUN HALLOWEEN IN YOUR NEWSXPRESS BUSINESS.
newsXpress Childers celebrates lottery win
newsXpress Childers made page one and page four of the Bundaberg News-Mail this weekend with a story about their selling of a winning lottery ticket and their ensuing celebrations. What great news! Lots of smiles from the newsXpress Childers team.
newsXpress Helensvale promotes Win a $5000 Shopping Spree
Here’s how newsXpress Helensvale in Queensland has been promoting the WIN A $5000 SHOPPING SPREE competition from Pacific Magazines.
This terrific display faces shoppers as they enter the business.
It’s big, bold and selling magazines!
From a visual merchandising perspective, this display ia best practice – building to a peak with no doubt as to the message.
Well done to all involved at newsXpress Helensvale.
newsXpress members in $55,000+ Father’s Day giveaway
With prizes worth more than $55,000 up for grabs, shoppers visiting a newsXpress store for a card this Father’s Day have excellent opportunities to win an outdoor portable chef BBQ with the prize fully funded by newsXpress for its members.
This is the best pool of prizes in the newsagency channel for Father’s Day 2014.
A check of the prizes on offer for newsagency shoppers will show the total prize value investment is bigger in newsXpress than anyone else.
This is another terrific point of difference from newsXpress.
Father’s Day at Eli Waters
newsXpress Eli Waters has a terrific Father’s Day display inlace, using the season to attract new shoppers thanks to an excellent range of gifts backed by newsXpress collateral.
This display looks fantastic – well done to all involved.
newsXpress promotes Better Homes and Gardens
newsXpress members are promoting Better Homes and Gardens magazine with high-profile displays and tactical placement of the title with newspapers and at the counter.
We know from history that bold BHG displays in good locations work – especially if customers can purchase off the display.
This display in the photo is the first display done by a new employee in one newsXpress location. The display is the first step in their training.
Sales are strong for this issue.
newsXpress members set for exclusive Halloween Beanie Boo opportunity
newsXpress members have committed to taking all the stock for a Halloween themed beanie Boo set to be launched in Australia shortly.
Jinxy is a never before released Boo for Australia. Cute as a button, Jinxy is set to be highly sought after by the army of collectors here.
Exclusivity is an important point of difference, one newsXpress is proud to have achieved for its members, something no other buying or franchise group has been able to do for Jinxy.
newsXpress newsagency marketing group offers catalogue opportunity
newsXpress newsagency marketing group members have been given an excellent catalogue marketing opportunity for a range of funky and fun products that will help drive new traffic for their businesses. This latest catalogue has been developed with an engaged newsXpress member to source shoppers who would not usually shop in a newsagency – valuable new shoppers. In addition to a deal on the products, newsXpress is providing access to professional collateral.
newsXpress Highlands Marketplace wins at NANA Newsagent of the Year Awards
Well done to Jennifer and Craig Boyd of newsXpress Highlands Marketplace on winning the NSW/ACT Distribution Newsagent of the Year last night in Sydney. A terrific win for a well run business – doing the newsXpress brand proud!
newsXpress was at the function mixing with other newsagents, suppliers and association representatives.
newsXpress members loving Father’s Day collateral
newsXpress members are loving the creative, funky and fun father’s day collateral for 2014. It’s being used to draw attention to the season in-store and drive sales.
Eschewing the usual scream of SALE or SHOP HERE, this collateral connects with today’s shopper in a calm and engaged way. We are thrilled with feedback.
newsXpress supports newsagent of the year awards
newsXpress is a Gold Sponsor of the NANA newsagent of the years awards being awarded in Sydney later this week.
While we are helping to fund the awards, we have deliberately not taken part in nominations or voting – as we would prefer this to be done away from supplier influence.
newsXpress members will be participating in the awards dinner recognising good work by many newsagents.
newsXpress supports newsagents and helps them build more valuable businesses.