Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Newsagency marketing group helps newsagents sell jewellery

Newsagency marketing group newsXpress is helping members to expand further into the lucrative jewellery space thanks to a series of exclusive supplier relationships.

In a first for the newsagency channel, newsXpress is offering expanded product lines with which newsXpress members can expect to mark-up product between 300% and 500%.

This is the value of the exclusive newsXpress supplier relationship.

The added benefit is that the products are location-managed. meaning other newsagents who seek to copy will struggle since they will not be supplied by the newsXpress highly sought after supplier.

Winning in 2015!!

International speaker for newsXpress National conference

Newsagency marketing group newsXpress has announced to members that a highly sought after international speaker will present at our March conference in Melbourne.

This coup for newsXpress will help participating members to benefit from extraordinary insights the speaker will share.

At this conference, from our international guests through to local hero participants, we will see the newsXpress difference in action for the benefit of our members.

We are excited to be able to to bring to newsXpress members an extraordinary opportunity of learning and sharing.

Newsagency marketing group offers exclusive homewares product access

exclNewsagency marketing group newsXpress is helping members to grow homewares product sales thanks to an exclusive supplier relationship that provides access to an excellent range of products at very special prices. Controlled supply sees newsXpress members have access to products others nearby cannot access. This helps newsXpress members drive sales and through this drive the value of their businesses.

Exclusive suppliers are a newsXpress speciality.

EXCLUSIVE products drive traffic for newsXpress

bbcollectNewsagency marketing group newsXpress is helping members grow plush sales with exclusive products.

The latest is an exclusive Beanie Boo from our exclusive supplier relationship – offering the only group level terms for newsagents – to newsXpress members. these terms, including generous payment terms, help newsXpress members make more from these products and thereby further boost the value of their businesses.

Exclusive supplier relationships are a genuine difference for newsXpress members.

Newsagency marketing group helps grow jigsaw sales

JanJigsawmonth15Newsagency marketing group newsXpress is helping members to grow jigsaw sales with its january is Jigsaw Month promotion.

Supported with excellent deals and terrific in-store collateral, this special promotion is already tracking excellent results for newsXpress members with some already ordering additional jigsaw stock to service shopper demand.

This excellent promotion is the first of many unique and exclusive promotions planned by newsXpress for 2015 – to drive store traffic and basket depth.

This is the newsXpress difference in action.

Newsagency marketing group encourages shop local

fudgelocalNewsagency marketing group newsXpress is helping members to promote BUY LOCAL with the latest collateral supporting another EXCLUSIVE newsXpress supplier, a manufacturer of delicious treats made with ethically sourced products here in Australia.

Developed by our own marketing team working closely with the local Aussie supplier, we have provided newsXpress members with this poster and other forms of the material so they can pitch BUY LOCAL to their customers.

This is another newsXpress difference.

Newsagency marketing group negotiates 25% off special offer

Newsagency marketing group newsXpress has delivered an excellent start to 2015 for its members with a very special 25% off a popular line of products from one of our EXCLUSIVE suppliers.

This deal delivers to newsXpress members trading terms through which members will be able to leverage greater gross profit from the highly sought after rapidly-turning items.

This deal will make newsXpress businesses more valuable in 2015.

Newsagency marketing group helps newsagents drive impulse purchases

Screen Shot 2014-12-31 at 2.17.08 pmNewsagency marketing group newsXpress is helping members to encourage impulse purchases with over the counter dated discount coupons. Used infrequently, these coupons have a track record of driving impulse purchases. newsXpress first launched these coupons eight years ago.

Driving ink sales in newsXpress businesses

inksalenewsXpress helps members strive ink sales through catalogues, inshore promotions, product knowledge and with customer display collateral as you can see in this photo.

This is a shot from in a newsXpress business from the customer side of the counter – see how ink is promoted to shoppers, encouraging them to consider the purchase from the business on impulse.

Star Wars Itty Bittys selling out for newsXpress

swnewsXpress members are loving the traffic generated by the Star Wars Itty Bittys from Hallmark. Licenced lines like these are tremendously valuable in driving traffic and sales for newsXpress members, their enforce the excellent value of the Hallmark relationship.

The exclusive insights newsXpress gained from a US study tour earlier this year have helped us navigate the opportunities for members and for our partner Hallmark as we have set ourselves up for stronger Itty Bitty business in 2015.

If 2014 is anything to go by the sales in 2015 will be terrific and beneficial to the group and its members.

Newsagents benefit from EXCLUSIVE products

bbcollectnewsXpress newsagency marketing group members love EXCLUSIVE products. The latest EXCLUSIVE to newsXpress beanie Boo hit the stores prior to Christmas and its been such a hit that many have reordered – knowing that there is only a limited amount of stock available.

Exclusivity is another way newsXpress helps members grow traffic, sales and business value.

This is a tremendous newsXpress difference no other newsagency marketing group is delivering.

EXCLUSIVE TO NEWSXPRESS is the magic phrase here – newsXpress negotiators are helping set members apart.

newsXpress Facebook marketing campaign drives in-store traffic and sales

newsXpress has been running a facebook promotion supporting our Kinetic sand product. As the first newsagency group and one of the first retail groups overall to stock the sand, supply lines are well established.

Having stock at Christmas proved a boon for newsXpress members. the Facebook campaign generated plenty of likes, shares and views. More important, it generated traffic into newsXpress stores and this traffic converted to revenue.

This is newsXpress driving better business outcomes for and on behalf of newsXpress members. it is a tangible and commercial difference on show for members.

Sand sales in Christmas benefited from the advertising – as have other product categories through 2014 with these funded campaigns.

Boxing day sale begins for newsXpress members

AllChristmasHalfPriceMany newsXpress stores are running Boxing day sales starting today. Each will set their own price based on stock holdings and local factors.

In o8ur corporate stores we are kicking off with 50% off all Christmas products.

Our newsXpress exclusive collateral is simple, effective and branded.  It helps members signpost their sale. This poster is one of a range of options provided to our members.

Consistency in collateral is important if you want to make a noticeable statement in your business at such a busy time.

Supplier training helps newsXpress newsagents

clearnnewsXpress last eek participated in a unique spiller training event in a specialist retail business. There, we learnt about a range of products new to many newsagents off of which our channel could expect to grow traffic and sales. newsXpress members and head office staff got to participate in a wonderful learning opportunity – gaining valuable insights which can be converted to shop floor sales.

Knowledge can be far more powerful than cheap discounted product – as newsXpress members know.

Ready for the Boxing Day sale

BoxingDaySalePosterDec14NXPnewsXpress members are ready for Boxing day with terrific collateral including this poster heralding the big sale which starts December 26.

This collateral and other related collateral for the biggest sale event of the year is part of the newsXpress support marketing kit designed to help newsXpress members attract more shoppers and drive in-store engagement.

It’s a newsXpress difference.

Like all newsXpress marketing and product initiatives – participation is not mandatory.

Happy selling!

newsXpress launches another EXCLUSIVE supplier

Mid last week newsXpress launched to its members another EXCLUSIVE supplier offering newsXpress members a range of highly sought after products offering excellent gross profit and certain to drive valuable shopper traffic.

This latest EXCLUSIVE new supplier brought on by newsXpress extends the reach of the business in offering exclusive access to products and services to newsXpress members. Many use these to increase shopper traffic and through this their revenue.

Exclusivity is a valuable asset in retail today. It’s a newsXpress difference.

newsXpress helps newsagents promote Christmas deals

Screen Shot 2014-12-11 at 9.18.01 amThanks to smart fillable PDFs, newsXpress members are able promote Christmas products as part of a co-ordinated and professional Christmas campaign that connects social media marketing through to in-store activity … all with a consistent collateral message that drives shopper awareness. The image shows one item of a considerable digital collateral pack.