Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Bringing the newsXpress conference experience to all newsXpress members

newsXpress has shared professionally produced videos of conference speaker sessions with all members – as a reminder for those who were there and as a fresh resource for those unable to make it.  There is also the benefit of being able to share conference content with employees back in the business.

The professional post production including the inserting of power point slides has provided newsXpress members with another excellent and differentiating resource through which they can consider their business plans and take on best practice ideas.

The video library has been protected to ensure that valuable intellectual property is not leaked from the group.

newsXpress participates in national retail tech conference

newsXpress is participating in a major national retail technology conference this week as retail leaders from around the world share insights into technology in several segments in which newsXpress members operate.

Participating by invitation from the chair of the conference, newsXpress is grateful for the opportunity to be part of a conference which is not usually attended by newsagency marketing group representatives.

The invitation came about because of the work newsXpress is doing to demonstrate strategic guidance beyond what has been traditional for a newsagency marketing group.

The result will be enhanced insights newsXpress members will be able to consider as they plan for their future.

Newsagency marketing group helps newsagents achieve stellar jigsaw sales

brandingNewsagency marketing group newsXpress is helping its newsagency business members to drive excellent sales of Ravensberger jigsaws thanks to professionally printed A1 size double sided colour posters.

The Ravensberger branded poster is part of a professional marketing pack provided to newsXpress members for out of season marketing. The result is increased sales, faster stock turns, better return on inventory investment.

This is great news for newsXpress members.

The posters are just part of the newsXpress marketing assist.

 

Newsagency marketing group helps newsagents drive social media engagement

Newsagency marketing group newsXpress is helping members achieve excellent success with facebook and other social media engagement through organic and paid campaigns which connect with different demographics around different product opportunities.

Based on sound research by social media experts, the newsXpress approach is delivering excellent results for these independently owned small businesses – generating net new traffic and helping to encourage shoppers to travel to a newsXpress location with EXCLUSIVE or special interest products.

Another newsXpress division one lottery win

11084293_666033390209491_4412491004068151008_nCongratulations to Jason and the team at newsXpress Palmerston in the Northern territory for selling a division one winning lottery ticket in last night’s draw.

As you’d expect from switched on business people, they have been quick to promote the win out the front of the business – excellent marketing team!

This is another excellent win for the newsXpress brand too.

Newsagency marketing group newsXpress adds more EXCLUSIVE suppliers

Newsagency marketing group newsXpress has this week added more EXCLUSIVE suppliers to its community of suppliers who are working to help newsXpress members grow stronger and more valuable businesses.

We don’t list the suppliers here as we do not want to give our competitors guidance on what they should be doing for their members.

Our new suppliers will not be at trade shows newsagents usually visit, enabling us to attract new traffic for our member businesses from new and exciting areas.

Unfortunately, some competitors visit newsXpress stores to look for ideas. While we can’t stop it, we enjoy the game of watching them try and copy.

This is another example of the newsXpress difference.

Newsagency marketing group newsXpress helps Australians shop local

localShop local is something all small business owners hope for and many complain about. Newsagency marketing group newsXpress is helping its members encourage locals to shop local with its won shop local campaign which runs across all major card seasons in the business. Using our own exclusive art and connecting this as we have been for some time now, the message underscores much of what we do. Our members benefit as a result.

Newsagency marketing group newsXpress’ Facebook post drives shopper engagement

Screen Shot 2015-03-13 at 6.42.15 amNewsagency marketing group newsXpress last week as a Facebook post which attracted 46,736 views in two days and led to excellent store level engagement with an exclusive product opportunity which is only available in newsXpress stores.

This exclusive opportunity and the associated marketing show a value of newsXpress membership.

Newsagency marketing group newsXpress delivers easter collateral

Newsagency marketing group newsXpress members have been given access to a suite of print and digital collateral with which to promote Easter in their businesses. This collateral includes digital price tickets which can be modified to suit local business needs.

Connected with the full easter collateral pack, this digital art helps newspapers members tell a consistent story.

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Newsagency marketing group EXCLUSIVE

EXCLUSIVE is a word newsXpress newsagency marketing group members are hearing more and more as the group accesses for them from suppliers keen to work with engaged newsagents.

Whether it is EXCLUSIVE pricing, EXCLUSIVE products or EXCLUSIVE marketing investment, benefits delivered only to newsXpress members make them more successful and they help them enjoy their businesses more.

EXCLUSIVE is a difference for newsXpress members, something on which they can rely to help make their businesses more valuable.

This is another newsXpress difference.

Newsagency marketing group newsXpress buys together

buyingTake a look at this photo. Look at all the people on one stand at Toy Fair last week. What you can’t see is the other thirty people inside the stand, behind the wall. So big was our Toy fair buying group that we had to break into two. Suppliers closed off their stands for us. the results were stunning. newsXpress buying made the Toy fair for some suppliers. They are thrilled with the results. newsXpress members are thrilled with the deals. They love the EXCLUSIVE opportunities. Toy Fair was a hit. What made us laugh was the competitor following us around trying to access similar deals. One person saying they represent hundreds is not the same as filling a stand with business owners ready to write orders on the spot.

This is newsXpress in action. yes, actions speak louder than words.

newsXpress continues to grow

newsXpress is thrilled to welcome more new members this week. We’re not public with specific store names as we prefer to do that once they are settled in. We have found in the past that new members have been hounded by competitors when we have announced their details early in their membership.

The latest new members continue the excellent broad mix of newsXpress members: shopping mall, regional and rural. This diversity in membership is something newsXpress members appreciate.

Why newsXpress only publishes a fraction of its innovation here

newsXpress publishes very little of its innovation here and elsewhere publicly because others have been copying our innovation. What we research and bring to life for newsXpress members is for them as they are paying to be part of our group. Others need to discover innovation for themselves.

Several of our supplier partners complained that they were hit with requests following things we published here so we are careful to not be too specific.

This approach helps newsXpress members retail more benefits for themselves with others less likely to be able to copy them.

newsXpress conference videos help newsagents grow

newsXpress last week published the first videos of presentations from its National Conference in Melbourne. The videos provide members and their employees with access to content from the conference so that more in the business can explore the ideas and opportunities presented.

From the opening presentation through, the conference presented newsXpress members and prospects with insights and tips for strategic moves this year and beyond.

Here’s a still from the video that kicked things off for us:

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Promoting Hallmark Itty Bittys in the newsagency

Screen Shot 2015-03-05 at 2.32.36 pmnewsXpress last week shared with members of its newsagency marketing group approved artwork for promoting the collectible Itty Bittys from Hallmark.

Wonderful collateral for promoting wonderful products.

Another example of the newsXpress difference in action.

newsXpress loved Itty Bittys.

Disney and Hallmark working together like this is good for business. Customers love it.

The new stands are driving Itty Bitty sales!

Making 65% gross profit in your newsagency

Newsagency marketing group newsXpress is thrilled to have achieved a 65% GP deal for its members from a major national supplier this week. This newsXpress exclusive deal is an excellent opportunity for newsxpress members to make even more GP from these highly sought after products.

Being part of newsXpress delivers excellent benefits.

Newsagents love Trade Show networking at National newsagency conference

Newsagents attending the newsXpress National Conference in Melbourne this week have loved the networking opportunities, the connections made and the friendships renewed. This photo is from our trade show early in the time together. The room filled plenty more.

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