newsXpress provided its July In Store Offers newsletter to newsXpress members earlier this week, in time for end of month mailing.
Bringing together content from a range of suppliers, this newsletter has some excellent opportunities for newsXpress shoppers. It also reinforces the connection each newsXpress store has with its customers.
The big feature of the newsletter are two newsXpress exclusives: the One Direction 2013 calendar which will be in our stores ahead of others and the release of a funky, fun and practical gift for any iPhone or iPad user.
newsXpress provided the In Store Offers newsletter free to members every month in plenty of time for local marketing. It is provided in the form of a fillable PDF, a document that can be changed in-store to include store details – making this a personal newsletter for promoting the local newsXpress business.
newsXpress members engage with the newsletter in a range of ways including:
- Placement on a stand at the entrance to the business.
- On display at the counter.
- In shopper bags with purchases.
- Mailed with monthly accounts.
- Delivered with product deliveries.
The content of the newsletter is coordinated with newsXpress radio to drive value from using multiple newsXpress exclusive touch points.
