newsXpress Rutherglen slightly trimmed display space allocated to magazines and introduced an expansion to the gift offer in-store – as shown in the photo.
The change at newsXpress Ruthergen was completed as part of magazine range review and the result, thanks to a small shop fitting change is this selection of homewares gifts next to magazines.
While we understand and respect magazines and their very important place in the product mix in a vibrant and growing newsXpress store, occasionally, thanks to a data based range review, we are able to unlock space for more product, This is what has been done at newsXpress Rutherglen – creating a win win … magazine sales growth and gift sales growth.
The move at newsXpress Rutherglen was achieved with a very small capital investment for a good commercial outcome. This is excellent for the business and for the newsXpress preferred suppliers who now have better representation in the business.
retail today is all about serving the customer. This requires data based business decisions tweaking and finessing your business to serve your customers. This is exactly what is being done at newsXpress Rutherglen.
