newsXpress published its In-Store Offers Newsletter for June to members last week. In fact, it published two versions to cover more options for members of the newsXpress newsagency marketing group. The newsletter features some excellent offers, designed to drive traffic to newsXpress stores and to drive impulse purchases. It also features the new magazine, Coach, from Pacific Magazines which goes on sale today.
This newsletter is an excellent example of the newsXpress difference as it shows newsXpress support for preferred suppliers, provides a professional traffic-generating medium for newsXpress stores and helps present the group and individual stores with a united marketing message. newsXpress are showing their appreciation for this medium by sending the newsletter to customers, placing it at the front of the shop and giving it freely to shoppers in-store.
Each newsletter is provided to newsXpress members in a way which enables local personalisation with store address and contact details.
While other retailers are saying that retail is tough, newsXpress is expanding and refining marketing and communication options for members to help them drive better local business. This professionally produced monthly newsletter is part of that strategy.
