newsXpress Knox is promoting the HOT Ink! sale and the Blackhawk gift card range at the entrance to the store with a couple of in-house printed A2 posters.
The Gift Card poster in particular has driven a measureable increase in sales. With ink it is harder to tell because of the flyer campaign which is currently on foot.
newsXpress provides the artwork for these in-store posters so that stores can print to the size which suits their needs: A4, A3 or A2.
At newsXpress Knox, the posters are changed every week, cycling between newsXpress collateral and key product collateral. In deciding what to promote in these highly visible locations, we select products and services which will attract new traffic to the business.
