newsXpress published a Mother’s Day flyer for newsXpress members to use to promote this important season in the retail sales calendar. Connecting with the newsXpress marketing collateral (posters and shelf talkers already provided), the A4 flyer promotes a range of Mother’s Day products.
By all reports, the flyer worked a treat!
The flyer was designed to be used outside the store – in letterboxes and through other channels to reach people who may not usually visit the store. Such external marketing is a key part of the newsXpress approach to business marketing. New traffic is important to any retail business and newsXpress has a structured approach to driving such new traffic for its members.
The newsXpress Mother’s Day flyer promoted the Hallmark sound cards, gifts and books. It also offers a value proposition: 25% off a card purchase with any gift purchase over $10.00.
What is really clever about the brochure is that newsXpress members were able to personalise this.
