newsXpress Riverlink (QLD) has created a striking display promoting our Back to Work offers in their front window at the entrance to the shopping centre. Showing off a colourful range of products and the Back to Work campaign collateral, the display attracts shoppers – as good display should. This is a window display unlike what you would see in a regular newsagency and that is what newsXpress encourages.
Back to Work is a newsXpress exclusive campaign supported by many suppliers. In addition to the free in-store marketing collateral (A1 posters, A4 posters, shelf talkers) we have also distributed close to 1 million six-page catalogues to homes around participating newsXpress locations.
Once lucky newsXpress shopper will win a Toyota Yaris and eight runners-up will each win a premium bike.
Back to Work is the newsXpress difference in full view. We are driving new traffic, helping customers spend more and broadening the range of products purchased – beyond the traditional for a newsagency.
I love newsXpress. This is where I always go to get my Dolly magazines and Girlfriend magazines. There are good people to talk to in there too.