The success achieved by newsXpress members participating in our exclusive caledar strategy this season is excellent. We are seeing good growth in locations well established with calendars and excellent sales in locations trading in our calendar space for the first time.
The newsXpress strategy delivers calendars with considerably better margin and backed by a marketing campaign which drives traffic and sales.
Core to our calendar strategy is the use of sales data from other departments in store to guide range selection. Our in-house calendar specialist has used this data to help new locations create a whole new, and highly profitable, department for their business. We know from experience that each year improves – you can bank on the results.
