newsXpress has been evolving its gift offer for some time. We are using store data to guide ranging advice and we are using our national footprint of 168 locations to negotiate competitive supplier terms. This month, we take another step in our evolution by hosting a group visit to a key gift wholesaler. Thirty members in one state will visit, preview product and organise a group buy. For half of the members involved this will be their first step into gifts outside of seasons such as Mother’s Day and Valentine’s Day.
newsXpress is committed to helping its members evolve their gift offer. We do this by helping to analyse the business and understand local factors which need to be considered in assessing the gift range.
Michelle Caia is our gift specialist on our merchandise team. Her experience is proving invaluable to members stepping into this category for the first time. It provides newsXpress with an excellent point of difference and has delivered members with good success stories.
