newsXpress has evolved its Hot Ink! offer to keep its 160 newsagent members ahead of the pack when it comes to ink, toner and related products. While previous Hot Ink! offers have worked very well for us and our members, we knew we could not rest on our laurels. Hence changes which include four supplier-funded offers. Two of these offers are exclusive to newsXpress newsagencies.
The two-page brochure, distributed to hundreds of thousands of homes around Australia, is the first of its kind in the newsagency channel in that it promotes coupons, cashbacks and bonuses is a way never used by newsagents.
Historically, newsagents have promoted ink around price using catalogues that look like price lists. Our goal was to create a professional and compelling offer which separated us from this me-too marketing approach and which worked as a call to action.
Beyond the marketing support, newsXpress helps with ranging, merchandising and staff training.
