Our marketing team has created new marketing collateral to help newsXpress stores promote the excellent range of calendars available this year. The A2 colour posters are provided to members free of charge, as part of our marketing commitment.
We see newsXpress stores which generate a gross profit contribution of upwards of $50,000 a year from calendars. In the high street and rural situations we see members generating well in excess of $10,000 gross profit contribution. This is growing year by year, ahead of many other departments in newsagencies. This excellent GP contribution and growth is achieved through the exclusive newsXpress calendar offer.
newsXpress leads the newsagency channel in calendars. Our members have access to:
- Better range – providing an excellent point of difference.
- Better pricing – you make more off each calendar.
- Better in-store marketing collateral – posters, a catalogue and other materials..
- Better product support from our in-house calendar expert – help with ordering, merchandising, pricing and consumer questions.
- Smart branding – through promoting calendars under a collective sub brand, calendarXpress, and reaching more consumers than a traditional newsagency promotion would attract.
