newsXpress has been running a facebook promotion supporting our Kinetic sand product. As the first newsagency group and one of the first retail groups overall to stock the sand, supply lines are well established.
Having stock at Christmas proved a boon for newsXpress members. the Facebook campaign generated plenty of likes, shares and views. More important, it generated traffic into newsXpress stores and this traffic converted to revenue.
This is newsXpress driving better business outcomes for and on behalf of newsXpress members. it is a tangible and commercial difference on show for members.
Sand sales in Christmas benefited from the advertising – as have other product categories through 2014 with these funded campaigns.