Month: September 2011

Signature Frames Drive Traffic

landmarksig-watergardens.JPGThe range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.

Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.

This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.

With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.

newsXpress Middle Park (QLD) Promotes newsXpress Magazine Card

mags-middlepark.JPGnewsXpress Middle Park has been creatively promoting the newsXpress Magazine Club Card in-store with this engaging display.

It’s a terrific practical representation off the value available to shoppers by using the exclusive newsXpress Magazine Club Card.

Sometimes a local display like this is at newsXpress Middle Park what is needed to promote an offer successful.

Well done to the team at newsXpress Middle Park!

Lovatts Promotion in Rosebud

lovatts-rosebud1.JPGnewsXpress Rosebud is promoting Lovatts titles with a co-location campaign created in with weekly magazines.  This is in addition to their regular crossword department where they have a broader range of titles available.

By finding space with weekly magazines as they have done at newsXpress Rosebud, they have set the business up to achieve above average sales growth for these Lovatts titles compared to other newsagencies.

Lovatts is a preferred supplier of newsXpress and offers newsXpress members a range of business building benefits.

newsXpress at Brisbane GNS Market Fair

nxp-gnsbne.JPGWe have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.

Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier.  Supporting GNS shows we are supporting newsagents.

We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.

The photo shows just part of our stand – where we were showing off some of our seasonal collateral.

History and Heraldry Basket Building Opportunity

historyheraldry.JPGWhile retailers often complain about spinners, the space they take and the views of the retail space they block, the spinners from history and heraldry are successful in newsXpress locations –delivering excellent results in a variety of retail situations.

We love it when we see a product range work so well in so many situations. This is the case with the History and Heraldry range.

Thanks to the newsXpress relationship we are able to help members achieve the maximum from this opportunity.

With 125 preferred suppliers now, newsXpress is well placed to deliver the very best deals for newsagents. We back these deals with genuine value through strategies and tactics for turning the deals into sales at the cash register.

newsXpress Gatton Promotes Lovatts Crossword Titles

lovatts-gatton.JPGnewsXpress Gatton has created space with weekly magazines for promoting the Lovatts crossword and puzzle titles.

This space allocation is in addition to the usual space in-store for promoting crossword magazines.

It is amazing what can be achieved from a small additional space allocation for a group of titles – as newsXpress stores are finding with their Lovatts promotions.  Every Lovatts title purchased on impulse is a bonus.

Happy newsagents

We have been fortunate to mix with several newsXpress members over recent weeks at industry functions and trade shows. It has been a thrill to meet up with happy, positive and proactive newsXpress members at these events.

We are often greeted with news of a success story with a newsXpress promotion or some other good news. It’s a thrill to hear these and to see the joy of success showing on their faces.

With so much doom and gloom being reported about retail in the media at the moment, newsXpress is happy to be providing good news story opportunities.

Promoting Home Beautiful magazine

homebeautiful-manlywest.JPGnewsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display.  capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.

Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress.   Supporting their titles drives sales and supports the broader newsXpress mission.

newsXpress Glendale Promotes Newcastle, the Missing Years

book-glendale.JPGnewsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia.  They have sold more than 500 copies of this book.

In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.

Connecting with local stories like this is a key part of the newsXpress approach to marketing.  Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.

newsXpress Members Sign Up For New HOT ink! Campaign

inksale.JPGnewsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks.  This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices.  We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.

Promoting Darren Lockyer one-shot

lockyer-gumdale.JPGnewsXpress Gumdale is promoting the Darren Lockyer from ACP Magazines one-shot title with this display located at the front of the newsagency – facing shoppers as they enter.

This display is excellent support from newsXpress Gumdale for an important one-shot in Queensland.

newsXpress members promote magazines because they see excellent results from this category – as a traffic driver and as a basket builder.  The magazine category is important to our businesses. As a group we seize opportunities to new title launches, one-shots and other special promotions … usually in a way which is exciting and enticing, driving excellent sales as a result.

Underscoring our promotional work is our newsXpress Magazine Club Card, the oldest and most successful shopper loyalty program in the newsagency channel.

Congratulations to Gumdale for this display!

Art Sale in Bairnsdale

art-bairnsdale.JPGnewsXpress Bairnsdale has been running an art sale with the support of newsXpress preferred supplier Monte Marte. The excellent range is supported with professional price tickets and table skirting, creating a strong message for shoppers and riving good sales as a result. Running regular art sales strengthens the position of newsXpress Bairnsdale in the art space in the Bairnsdale region and this is sure to result in new traffic being attracted to the business.

The newsXpress Darren Lockyer Difference

darren-lockyer.jpgBefore Darren Lockyer Life of a Legend from ACP Magazines went on sale, newsXpress provided its members with an exclusive pre-sale flyer, enabling them to capture sales in advance.

This smart move gave newsXpress stores a point of difference against other newsagencies and retail outlets. It meant they could capture a sale and take payment before the one-shot hit the shelves.

This is a tactic newsXpress has used to great effect in the past. It’s a perfect example of the newsXpress difference in the magazine space, a difference which is promoted with pride throughout our businesses.

Lovatts Crosswords at newsXpress Sunbury Square

lovatts-sunbury.JPGnewsXpress Sunbury Square is promoting Lovatts crossword and puzzle titles with this co-location placement in with women’s weekly magazines. This is in addition to the usual location for crossword and puzzle titles.

Introducing a column of Lovatts titles in with weekly titles is a key part of the newsXpress / Lovatts recommended approach to driving incremental sales for the titles.

This initiative is part of the broader newsXpress magazine growth initiative.  newsXpress stores love the magazine category in part because of initiatives like this which drive sales as well as shopper efficiency.

Ascot Vale supports Better Homes and Gardens Magazine

bhg-ascotvale.JPGnewsXpress Ascot Vale has been supporting Better Homes and Gardens with this tactical placement of the title with its daily newspapers. This placement is in addition to strong support for Better Homes and Gardens in its usual location in the newsagency. The newspaper placement is all about impulse purchase activity. We know it pays off – Better Homes and Gardens responds well to placement with newspapers.

Father’s Day Winner at newsXpress Eli Waters

happyday-eliw.JPGCongratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress  Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards.  newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group.  Click on the image to see the size of the prize!

Father’s Day Winner at newsXpress Sunbury Square

happydad-sunbury.jpgCongratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards.  newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group.  Click on the image to see the size of the prize!

Father’s Day Winner at newsXpress Watergardens

happydad-watergardens.jpgCongratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards.  newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group.  Click on the image to see the size of the prize!

newsXpress Top Ryde City Finds Room for Lovatts Titles

lovatts-toprydecity.JPGnewsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.

This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.

While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.

In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.