July, 2011 | newsXpress Blog

newsXpress Strategies Drive Success For The Sticker Family Product

Shoppers are drawn to the pull up banner promoting the My Family Stickers from The Sticker Family like bees to a honey pot. This is the best analogy ever … the pull up banner really is a honey pot.

One newsXpress member watched interaction over a one hour period last Sunday and in that time eight groups of people approached the display and three of these purchased stickers immediately. Two others asked questions and said they would be back after talking to other family members. All eight groups were walking through the shopping mall through the hour long observation and approached the newsXpress outlet because of the tactically placed pull up banner. The engagement tactics used by the newsXpress member were what helped drive immediate and future sales.

We know that purchasing these stickers is often a shared, family, experience. This is why helping family members make the choice is an important and valuable part of the process. newsXpress has recommended to members a suite of tools and tactics with which to drive family involvement and ensure excellent sales as a result.

The exceptional sales being driven in newsXpress stores with the My Family Stickers range is proof of the newsXpress difference in action and working to the commercial benefit not only of newsXpress members but also for our partner supplier – The Sticker Family. We appreciate their help and support and the assistance they have given to enable newsXpress stores to lead the channel in sales of this product.

What a tremendous success story!

The newsXpress approach to and success with The Sticker Family is an excellent case study for newsagents who are comparing newsagency marketing groups. The newsXpress success shows off a commercially astute and valuable point of difference. It shows that newsXpress actions speak louder than the words of others. Yes, we are very proud of what we have achieved and continued to achieve with this excellent product.

Great Book Sale at newsXpress Launceston

Shoppers visiting newsXpress Launceston recently could not help but see the book sale. It was front and centre.

Sales were terrific, often incremental business and thereby delivering a more valuable shopping basket to the business.

newsXpress partners with ABW and through them we have access to firm sale as well as sale or return deals with excellent margin opportunities negotiated for enwsXpress members.

Books are an important part of the newsXpress product mix. they drive traffic and they deliver welcome basket building business to shoppers in-store.

Congratulations to newsXpress Launceston on a successful book sale.

Hallmark Card relay Drives sales at Streaky Bay

newsXpress Streaky Bay in South Australia is enjoying a terrific sales lift in their greeting card department thanks to the implementation of a new layout and range refresh from Hallmark Cards.

Double digit card sales growth it an excellent result from Hallmark’s work on the newsXpress Streaky Bay card department.

As a Strategic Partner of newsXpress, Hallmark Cards delivers a range of commercially valuable benefits to newsXpress members. This includes early access to new ranges, access to exclusive buying and insights which help drive sales.

Fizzy Moon Range From Skansen Selling Well

The Fizzy Moon range from Skansen is a hit right across the newsXpress group – including at newsXpress Sorell where the photo is from. They had an order on the way when we dropped in for a visit.

newsXpress customers tell us that they love the Fizzy Moon range. It covers many gift giving occasions and offers genuine value for money.

The Fizzy Moon range is available to newsXpress members at a competitive price and is backed by our expert range and merchandising advice. So, not only are newsXpress members landing this product on competitive terms, they also have access to tools which are delivering excellent, above average we say, sales results.

Congratulations to newsXpress Sorell for their success with Fizzy Moon.

Visual Merchandising Shows How To

In addition to excellent buying opportunities at the trade displays which have accompanied recent newsXpress member meetings, wdisplay product from preferred suppliers to make the most of the marchandise opportunity.e have been showing how newsXpress meembers can.

The photo shows off a display created for the wonderful range of bear themed products from Tinco. newsXpress locations which have copied this display are reporting good sales. The display shows the product in a good light and helps drive multiple item purchases by customers.

Here at newsXpress we understand that buying competitively is just part of the story. Merchandising product well is vital to achieving the maximum potential of products. there is where newsXpress have been helping in an exclusive and creative way.

Great Ink deals at newsXpress Maffra

Maffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.

With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.

Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.

Toys on Sale at newsXpress Ocean Grove

The Toy Sale at newsXpress Ocean Grove has been working a treat, delivering excellent basket building business for the store.

Displayed in a high traffic location and showing off a terrific range from one of our newsXpress preferred suppliers, this Toy Sale demonstrates the newsXpress difference in action – access to excellent product at competitive prices delivering incremental and financially valuable business to a newsXpress member.

Being competitive is important in today’s retail world and newsXpress certainly delivers, through its suppliers, plenty of competitive opportunities.

My Family stickers from The Sticker Family a hit at newsXpress Sanctuary Lakes

newsXpress Sanctuary Lakes is enjoying success with the My Family Stickers from The Sticker Family … as are so many newsXpress members around Australia.

With the pull-up banner located at the front of the newsagency drawing traffic and the order form located nearby, selecting the My Family stickers to purchase is easy. newsXpress has provided a range of shopper-friendly advice to help members achieve the best possible return from The Sticker Family opportunity.

We are grateful to our friends at The Sticker Family for their advice, support and assistance in helping our retail channel enjoy tremendous success with their products.

This product range is another example of newsXpress and the supplier working together to leverage knowledge and good buying into a wonderful and mutual success story.

newsXpress Launceston … Bold and Noticeable

newsXpress Launceston has making an impact in town with this bold newsXpress signage on the front of their newsagency.

The newsagency business underneath the signage is an equally strong promotion of all that newsXpress stands for: great service, excellent product knowledge, local engagement and good shopping deals.

newsXpress is thrilled to have the newsXpress Launceston team on the newsXpress team.

Magazine display of the week: Port Lincoln

Congratulations to newsXpress Port Lincoln in South Australia for this excellent magazine display promoting the Australian Women’s Weekly. It’s our Magazine Display of the Week. A well deserved title.

We like the display because it draws attention to AWW in the usual location for the title and leverages the traffic from this display with other titles displayed next to AWW. An efficient display and a display which gives off energy … important in driving customer engagement.

Congratulations to everyone involved in creating this display.

newsXpress believes that magazines are important in newsagency. This is why we developed and support our multi layered magazine strategy … a key reason that newsXpress locations perform well in the magazine category.

Extraordinary Growth in Gift Sales in newsXpress Stores

newsXpress members are reporting extraordinary growth in gift sales in the second quarter of 2011.

The average growth in the gift department is 20% and this is usually off an already high base for each newsXpress location.

This good news of sales growth is all the better when you see that much of the growth is coming from newsXpress marketing initiatives and newsXpress preferred suppliers. So, not only are newsXpress members enjoying sales growth in gifts, they are enjoying a better margin from many of these sales.

While many newsagencies are reporting challenging sales experiences, newsXpress members are reporting growth in gifts and other key departments thanks to newsXpress marketing and business growth strategies.

There is a tremendous difference between newsXpress and other newsagency marketing groups. The latest sales figures are revealing just how much of a difference there is.

newsXpress helps members develop their gift range, merchandise in store, determine pricing policies and measure and manage results. This whole of business approach helps the group help newsXpress members deliver the sort of results we are seeing.

Newsagents keen to grow their businesses should talk with newsXpress General Manager Ben Kay on 0418 678 754.

Hallmark Recordable Storybook for the New Cars Movie Franchise

newsXpress Knox at Knox City Shopping Centre in Victoria is promoting the latest recordable storybook from Hallmark. This Cars licenced product is timely given the latest movie.

The Knox team is also promoting other Cars licenced product on this easily accessed display.

The Hallmark recordable story book not only timely but also helping to pitch newsXpress stores as offering innovative product and proving that we are not just an average newsagency.

newsXpress is provided advance notice and access to innovative product from Hallmark. This is in addition to wonderful marketing collateral and other benefits with which we are able to leverage new traffic and better margin for newsXpress members.

Mid Year Stationery Sale at newsXpress

newsXpress stores embracing the GNS $uper Stationery Sale are enjoying access to newsXpress branded collateral for the seasonal stationery sale. Offering a range of branded stationery items at competitive prices, participating newsXpress members are using the sale to drive new customer traffic. Deals like Reflex paper for $4.75, and four Faber Castell highlighters for $2.49 are seen by shoppers as excellent deals.

The 16 page $uper Stationery Sale catalogue is all about combating the consumer view that newsagencies are expensive. It is proving to be an excellent opportunity for newsXpress members to promote their price offer and through this attract new shoppers.

newsXpress appreciates the opportunity of working with GNS on the promotion.

JM Eyewear Offers Valuable Basket Building Range

newsXpress members are reporting good sales from the various eye wear products on offer from newsXpress preferred supplier JM Eyewear. From prescription products through to sunglasses, the JM Eyewear range has products for a variety of situations.

Given that shoppers often visit newsXpress stores to read, the reading experience is top of mind. This is why selling eyewear products fits. The folks at JM Eyewear have a range of categories of products from which newsXpress stores can choose. They are presented professionally and priced keenly … with a good margin for our members.

We have just put a selection of JM Eyewear products into our Knox City corporate store.

Free Marketing Collateral Helps Drive Ink Sales

newsXpress sent double sided A1 posters to all newsXpress stores participating in our latest HOT ink! campaign – at no cost. The professional (and free) posters connect with the national brands which feature in the HOT ink! campaign and help the stores dress appropriately to reflect the value of the HOT in! offer. Using this newsXpress exclusive collateral along with the colour personalised brochures, our in-store offers newsletter and our How to save Money on Your Print Costs advice sheet combine to give newsXpress stores exclusive and valuable leverage in the valuable and growing ink space.

Did we say that newsXpress provided this additional marketing collateral for FREE? Yes. newsXpress often delivers bonus benefits to members and it does this without a marketing levy or additional charge. Like the national TV campaign – this too is being run without members funding the campaign.

As the article in the Australian Financial Review showed earlier this week, ink is a strong and growing category for newsXpress stores. It drives excellent traffic and delivers a valuable margin dollars bounce to sales. newsXpress helps members make the most of the opportunity by providing bonus collateral and tactics with which our members can engage.

newsXpress website hacked

The newsXpress website was hacked earlier this week and some damage attempted. While our security was good and stopped serious damage, that the attackers got in at all was a saultory lesson. We have responded by beefing up security and instigating a broader review of online protection.

No compromising or sensitive newsXpress member or supplier data was at risk as this is not stored on the website or the computer hosting thee website.

We are disappointed that someone has targeted newsXpress in this way and cost us a significant sum dealing with the ramifications of the break in.

My Family stickers by The Sticker Family selling well at Castle Towers Shopping Centre

newsXpress Castle Towers is having a terrific time with the My Family stickers from The Sticker Family.

A key driver for their success is the pull up banner at the front of the shop. Their clipping of paper on which customers can note their orders is proving to be especially useful, helping browsers easily and comfortably convert into shoppers. It is simple and smart moves like this one at newsXpress Castle Towers which helps drive sales of The Sticker family stickers.

The newsXpress Castle Towers team moves the promotional collateral for The Sticker family around, to combat store blindness and to make the most of the opportunity of this popular product range.

T3 magazine featured in newsXpress stores

newsXpress stores across Australia continue to promote T3 magazine with high profile placement in-store. Many newsXpress stores have T3 magazine located at the counter where it is performing well. T3 is one of those magazines which responds well to high traffic placement, thereby delivering good margin dollar business when purchased on impulse.

newsXpress to Host Local Area Marketing Workshops

newsXpress is running Local Area Marketing Workshops for members in Melbourne, Sydney and Brisbane starting later this month.

These face to face workshops will share practical information and training on how to use the exclusive collateral created by newsXpress for use by newsXpress members and how to run a range of different local area marketing campaigns. They will also provide excellent opportunities for newsXpress members to workshop their own local area marketing ideas.

The workshops will challenge participants to step out of their comfort zone and reach beyond traditional newsagency marketing. They workshops are not for the feint hearted.

This training is another way newsXpress is helping members get more value from their newsXpress membership and showing that we go way beyond the traditional newsagency marketing group offering.

Each session is expected to run for three hours. Numbers will be limited to ensure that the maximum opportunity is available for personal and business specific engagement.

Each workshop will cover topics such as:

How to choose the right local area marketing campaign for your business
How to modify the newsXpress provided marketing collateral
How to engage your entire team
How to work with outside parties such as schools and community groups
How to measure results
How newsXpress can help

A good local area marketing campaign delivers a deeper connection. The new toolkit from newsXpress helps members more easily make this connection.

The details of the workshops will be announced to newsXpress members later this week.

Landlords Appreciate newsXpress Shopping Centre Landlord Campaign

Shopping centre landlords are appreciating the latest communication and engagement campaign which newsXpress started a few weeks ago.

With many newsXpress locations in shopping centres, newsXpress leadership created a carefully considered and rounded communication campaign to help landlords understand the value of a newsXpress tenancy.

Landlords and Centre Managers are responding with appreciation for the deeper understanding and opportunities for enhanced engagement with newsXpress and newsXpress members.

Our exclusive national TV and print advertising campaigns demonstrate the investment newsXpress is making to drive traffic to shopping centres. This alone separates newsXpress from other newsagency marketing groups. By investing to bring in traffic we are being seen as different and more valuable to any other newsagency marketing group.

newsXpress is not stopping at TV and print to drive traffic. We have taken landlords into our confidence and shared details of other newsXpress exclusive activity which is driving traffic and building businesses of which landlords can be proud.

It is easy for a newsagency marketing group to say that they have a good relationship with landlords and another thing entirely to walk the walk and consistently deliver a valuable and mutually respectful relationship. This is the newsXpress difference. Our members see it every day. Actions do speak louder than words.