Dressing the store for the sale

In addition to our TV campaign and national letterbox drops supporting Back To School at newsXpress, we have provided our members with a range of in-store marketing collateral – preprinted as well as material they can print themselves – to support the Back To School themes of brand and value.  On some items, like the Marbig Lever Arch Binders, we include an additional pitch – summer colours.  While this may be obvious because of the colour of the product, we have found that adding to the communication in this way can further differentiate your offer from that of a competitor.