newsXpress Reservior is running a strong Mother’s Day campaign around a broad selection of gifts as well as greeting cards. Starting from the shop and working back, they are using the newsXpress marketing collateral to tell the story in-store above the products they have on offer.
With Mother’s Day an important season for the community in Reservoir, the team at newsXpress Reservoir is making a strong and competitive pitch for the business.
newsXpress Streaky Bay (SA) is one of our newest members, but this has not precluded them from participating enthusiastically in the newsXpress Mother’s Day promotion.
With a dedicated display area in a prominent part of the store dressed in newsXpress A1 landscape posters, their presentation is highlighted with the Hallmark range of Mother’s Day cards and complimented with Ernest Hillier Chocolates and ABW Books.
This is a great example of how newsXpress can positively influence your retail operation straight away – provision of professional marleting materials and access to fantastic supplier deals are just the start!
newsXpress Sun Valley have created a Mother’s Day destination in store using a four sided slatwall gondola. The main side features Hallmark’s range of Mother’s Day cards, including the new and wildly popular recordable greeting cards, while the front end contains perfcet gift ideas from suppliers such as Hallmark, Ernest Hillier, The Book Seat & hiPP.com.au.
The photo to the left illustrates the reverse side from the card display and features great product from newsXpress preferred suppliers including: Keyrings from Alexander Brands, KTwo range of DIY Binders also frm Alexander brands, Forever Friends, Gift Bags, Ribbons & Decorative Bows from Hallmark, Inspirational Plaques and Mugs from Artique, Photo Frames from Gibson Unity and Lako Digitla Photo Key rings available through LDC.
The last side of the display features seasonally relevant magazines, such as Women’s Weekly, Lovatt’s Big Crossword, Better Homes & Gardens and an assortment of AWW cookbooks.
newsXpress Members can order products featured and many more at great terms by visiting the newsXpress website and logging into the preferred supplier section.
newsXpress Middle Park is using the newsXpress Mother’s Day marketing collateral to anchor their terrific and comprehensive Mother’s Day greeting card selection which features Hallmark and For Arts Sake Mother’s Day cards.
The newsXpress Mother’s Day collateral has been a huge success this year – we have received excellent feedback from members and suppliers who like how it connects with collateral from other suppliers.
The team at newsXpress Robina has created an enticing Mother’s Day story right across the front of the shop. Wiht the Hallmark Mother’s Day cards as the centrepiece, their Mother’s Day range includes the full Darrell Lea range and a terrific selection of gifts. Their approach shows what can be done to create the same value you would usually see in an outpost but in-store. It would be hard to walk past the store in the mall and not be drawn to the excellent display.
newsXpress Emerald have taken creative licence with their in-store theme resulting in a magical effect. Hand- made, colorful paper butterflies adorn the store tieing in perfectly to the newsXpress marketing posters and linking Hallmark and other products to the season.
Elsewhere in the store they are kicking goals with books, in particular the ‘Grandma, do you remember when…?’ & ‘Our Family History’, which have already resulted in excellent sales, and by setting the team members sales targets for card sales, which is generating great interest and excitement within the staff ranks.
Sally and Peter have also reported their luck in accessing the outpost location in their centre for the week leading up to Mother’s Day which is allocated on a rotational basis, you can clearly see they are leaving no stone unturned in pursuit of a magnificent retail season profit.
Always innovators and upholding an exceptional standard of merchandising, newsXpress Kin Kora have again set the bar high with their 2010 Mother’s Day promotion.
Sarah and her team have introduced the double sided Mother’s Day card stand and gift idea table onto the dance floor at the icon of their store to maximise passing traffic, impulse sales and add on purchases. The photo to the left shows another ‘Gift Idea’ table featuring Ernest Hillier product and store created hampers at various price points to suit every taste.
The table is dressed with the elegant newsXpress A1 landscape posters drawing further attention to the event.
With so many people looking to buy a newsagency, newsXpress has developed help to structure consistent best-practice advice on the processes of buying a newsagency, selling a newsagency and opening a new newsagency. We are able to assist people new to the newsagency channel to get into the business easily thanks to the years of experience available within our management and operational teams.
Our newsagency experience ranges from in-store department management to newsagency ownership. We draw on this for the buying a newsagency and selling your newsagency advisory services we offer.
newsXpress is hosting two important member meetings next week:
Bookings can be made via the newsXpress website. We have a packed agenda with several value-based announcements as well as some excellent business building content. newsXpress members who want to get the most from their group involvement will be there.
You can’t miss Mother’s Day at newsXpress Harbour Town. From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.
Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop. The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts. Well done to everyone involved!
The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters. Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day. Everyone browsing the shop will notice the display. This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.
Well done to everyone involved at newsXpress Gatton.
newsXpress Beechworth (VIC) is promoting their Mother’s Day offer with a beautiful window display. Hallmark Mother’s Day cards, gifts and books are the core items being promoted in their window which fronts the street.
The Hallmark and newsXpress marketing collateral work well together.
The window display embraces the heritage theme of Beechworth.
As the photo shows, a good window display is about connecting with the season in a way designed to attract passers-by in to browse and shop. Well done to all involved!
The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week. This lucky customer is one of many who has visited our Knox store in the four months since it opened. The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn. External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.
newsXpress Scott’s Lismore has a terrific Mother’s Day display which draws people into the store for cards as well as gifts. Blending the Hallmark collateral with the newsXpress collateral works well – as the photo shows. Located on Woodlark Street in Lismore, this store is a credit to Luke and Trina Scott who carry on cherished family tradition.
newsXpress Clarendon (VIC) has a Mother’s Day gift range and an excellent range of Hallmark Mother’s Day cards on display for this important retail season. Facing onto the busy Clarendon Street in South Melbourne, the folks at newsXpress Clarendon are making the most of passing foot traffic to pitch their Mother’s Day story. They are doing this with the support of Hallmark and newsXpress collateral to promote the season. Customers shopping for newspapers, magazines and stationery cannot miss the Mother’s Day offer.
newsXpress members are reporting excellent sales from the latest HOT Ink! campaign. HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio. This is bringing new traffic to newsXpress stores. Each new customer is an opportunity for sales beyond ink. They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price. This is what HOT Ink! drives for newsXpress members.
In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.
newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia. Our members are banking terrific rewards.
The latest winner in the exceptional newsXpress ‘Back to Work’ promotion received his prize this week at newsXpress Kingaroy Mall. Donna Walker and her team wholly embraced the promotion in their local community and the results and hundred of entries were great reward for their efforts.
Mr. Dixon the lucky winner (featured in the photo to the left) was extremely appreciative to newsXpress and Donna for his fantastic new prize – a 20″ Girl’s Butterfly Bicycle sponsored by Pacific Magazines.
newsXpress is proud to be the first retail network to offer preorders for the 2011 Lady Gaga calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the 2011 Lady Gaga calendar the moment they are released to retail.newsXpress took the same initiative last year with the Michael Jackson calendar and already this year has started promoting the Justin Beiber calendar.
Our support for this much anticipated Lady Gaga calendar will help newsXpress members maximise revenue and margin well before its is released. Presales data will help manage inventory at the store and group level.
newsXpress stores across Australia are gathering entries for their local Mother’s Day giveaway. The prize this year is a luxury hamper packed with pampering goodies for mum. To enter, all you need to do is purchase a Hallmark Mother’s Day card, complete the entry form and place it in the specially marked entry box. The Hallmark range for Mother’s Day 2010 is extensive and includes the popular Hallmark sound cards and the recordable Hallmark sound cards.
Across Australia, newsXpress businesses, their owners, employees and connected families take time today to remember the Anzacs and indeed all who have served this great country of ours.
We are privileged in our businesses to connect with local communities in many personal ways. The stories we have heard of bravery and challenges flowing from those who have put their lives on the line for Australia touch our hearts.
So, today, we salute, remember and give thanks for the fallen and all who have served.