The recent retail partnership with Canson is providing interesting data to the group. Not only are sales going north, customers are happy with the quality of the cardboard and happy to pay more for a superior product. National brands drive sales and the Canson/newsXpress partnership is proof of this.
newsXpress Arana Hills are having great success with the ‘new money’ category of Ink & Toner.
Brett and Kaylene Connelly offered this testimonial:
“We have had Ink & Toner in our store for about 11 months.
We got into the product because we wanted something new and with ink we saw enormous growth potential. To accommodate the space required for the cartridges we moved Darrell Lea and exposed a perfect area near the front counter that was highly visible and secure. As soon as we installed some hang sell fixtures we were up and running.
We have participated in each of the five newsXpress HOT ink! promotions. We have found that the sales do spike during the on-sale periods, but pleasingly sales remain strong once the promotion ends.
We have identified a further opportunity for extra sales with associated products and look forward to the merchandising challenge to create a full technological offer.
The catalogues are distributed to the homes in the suburbs surrounding Arana Hills by a letterbox drop company with the remainder being used as bag stuffers in store.
Our advice to any store starting out in this exciting category is to only stock the products suggested and advertised by newsXpress, and even then watch the sales and adjust orders to suit your market”.
newsXpress are pleased to announce the appointment of Jeff Walsh as the newsXpress Retail Groups National Stationery Category Manager.
Jeff has over 30 years experience in the stationery field in both the retail and commercial wholesale sectors. He is already well known to newsXpress members as the Queensland State Manager for Stationers Supply and will use this relationship to drive sales throughout the group.
“We see a gap in the stationery market for newsagents” said Graham Randall, founding Director of newsXpress “and the appointment of Jeff to the role of National Category Manager is a means for us to deliver on this opportunity to our members”.
Jeff will begin with newsXpress on the 1st of March and be stationed in the Brisbane support office. He will report directly to Keith Sonerson, National Merchandise Manager.
With a strong newsXpress member base now pushing 30 in NSW and the ACT any large scale promotion is beginning to make an impression in Australia’s largest market.
Back to School is being promoted with great intensity by major retailers such as Big W, Officeworks, even Woolworths and The Good Guys. Small businesses such as newsagents have a magnificent opportunity to compete by utilising the expansive media campaigns and delivering exceptional service, convenience and competitive prices.
The NSW/ACT members have participated in two BTS themed catalogues during this period and called on their vast experience to deliver some outstanding results. See below for the unique successes and strategies used by individual stores.
newsXpress has been running an offer through some of its stores which includes an offer on Double A paper. Customer feedback is that the quality is been exceptional. What is interesting to us is that customers are making a point of complimenting us for carrying such a good quality paper and saying they are switching to this brand. So, kudos to Double A.
newsXpress is proud to lead the market again with this two page flyer promoting tax time deals of BRAND NAME stationery.
The strategy behind this campaign is the realignment of consumer attitude to stationery pricing and range in newsagencies and in particular newsXpress newsagencies. This is a long term campaign which has been developed with the support of key brand name stationery companies.
newsXpress members across Australia are delivering this flyer to homes around their stores and enjoying the resulting stationery sales kick.
Beyond ranging advice, negotiating prices and providing marketing materials, the newsXpress ink and toner strategy even supports stores with simple things such as product labels. It is this attention to detail in the package of support materials from newsXpress which is driving success for our members in areas such as ink and toner.
With the focus on respected brands such as Epson, Canon, HP and Lexmark, it is only appropriate that we are professional in our price and description presentation. It is also an ideal opportunity to connect this with the newsXpress brand.
The price labels and other support material is provided as part of the complete package from the group without any additional cost to our members. …another example of the newsXpress difference.
The free filing box we have provided to newsXpress stores to give away with each box of Double A paper sold is working well. Being exclusive to newsXpress, our members can actively promote this knowing that no other business can match them.
Giveaways such as this filing box better connect newsXpress newsagencies with the home office market. That it is built around a brand not promoted in key newsagent competitors means we offer a brand point of difference as well.
newsXpress is committed to bringing more of these practical traffic building deals to its members.
Asked to comment to the editor of a trade journal today about the GNS decision to ban newsXpress from its trade shows, the Board issued this statement today:
newsXpress is disappointed that the Board of GNS has taken this action against newsXpress. Now is the time for newsagents and their suppliers to embrace competition rather than build walls against it.
We have been active supporters of GNS since we commenced six years ago and have participated in the Brisbane Market Fair since we began. To now be locked out on the grounds of newsXpress being a threat is disappointing and offensive to our newsagent members.
