newsXpress has brought on more local suppliers in 2014 and through this offers products and services through which newsXpress members can make a strong locally sourced pitch.
Embedded in the locally sourced product is the BUY AUSTRALIAN message.
newsXpress is supporting these suppliers with newsXpress developed and owned in-store marketing collateral.
This is another newsXpress difference – helping members be more relevant.
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ewsXpress are loving the story about the family in Nepal we are helping with the latest range of products from The Soap Bar.
The story is told in a poster we released a week ago to newsXpress members for display with products from The Soap Bar. It is a story of hope and help from newsXpress customers to our members to our supplier to the family.
We are thrilled to be connected with such a wonderful and heartfelt cause.
There is more to our engaged newsagency marketing group than one might expect.
The Google Plus marketing and community engagement strategy launched two months ago is spreading through newsXpress members as they are engaging with this online / social media opportunity through creating engaged pages that better connect the business with locals. The training and support provided by newsXpress is proving to be invaluable to members as they embrace the free platform for connecting with shoppers and making their voice heard in this fresh and 2014 way.
newsXpress is thrilled to be supporting red Nose Day again this year. We are encouraging member engagement with email, facebook and other banners for use in promoting red Nose products in store for this community cause.
newsXpress members have so far raised in excess of $53,000 for Red Nose Day and we’re gearing up to do it again in 2013.
This is our fifth year of partnership and together NewsXpress stores have raised $53,000 for Red Nose Day!
This money has directly helped 530 families receive counselling after the trauma of the death of their baby or child.
The merchandise is small, but makes a huge difference. and help save lives.
Here’s more of what red Nose Day has done:
Newsagency marketing group newsXpress has launched a shop local campaign among newsXpress members right around Australia.
Launched through our newsXpress INSTORE communications platform, the local shopping message is being pitched through a flyer headed: Ten reasons to support local newsXpress business and other local independently owned businesses.
Personalised for each newsXpress store, this newsletter makes a compelling shop local pitch and it does this under the newsXpress banner.
In addition to excellent supplier deals, sales driving marketing collateral, excellent in-store prizes and practical business management help, newsXpress engages in a campaign of social responsibility for and with its members, to pitch to local businesses and shoppers that shopping local is good for the community. That’s what this campaign is about.
newsXpress is proud to be leading the newsagency channel with this pitch.
Kudos to the team at newsXpress Emerald for their active support of the Pink Ribbon campaign today.
This engagement in such an important cause is wonderful … certain to be appreciated by the community.
newsXpress Emerald regularly engages in the shop on community campaigns – showing a concern and commitment to causes and issues that is to be admired.
Well done to everyone involved – you do the newsXpress brand proud.
newsXpress is proud to have been the leader of newsagent engagement in supporting Red Nose Day again this year, having been the only newsagency marketing group to engage in the important event for years.
In addition to raising money for this important cause, newsXpress member get into the fun and awareness sharing of the day.
newsXpress is pleased to continue its leading engagement with Red Nose Day for SIDS Kids as a national retail partner having pioneered this for the newsagency channel some years ago.
Having supported this charity for many years newsXpress members are well established in offering fund raising products for sale and supporting the SIDS charity in a variety of other ways.
newsXpress supports other charities and community causes through they year at the corporate level in addition to the wonderful local community work of many newsXpress members.
We take community engagement seriously.
Many in the newsXpress family connect with their community is truly wonderful and valuable ways. Take Brendan and Rita Mason from newsXpress Sunbury Square who are this week hosting some young indigenous footballers in their home.
Here is a video of some of the players talking about their football experiences and what they mean…
Here are some thoughts Brendan had to share:
Some of these guys have grown up in really rough circumstances but Ian McAdam, my niece Cassandra and others are trying show them that life can be better. Football, aussie rules and in the future other codes, is the glue that is bringing them together and is used to encourage them to put effort into their education. As a nation we do so much for worthy causes overseas but little exposure is given to those in our own country who need help and guidance. Here is an opportunity to influence a generation of indigenous Australians and show them that life can be positive.
Yes, we have some wonderfully community engaged members in newsXpress.
newsXpress Sandgate in Queensland has been supporting Anzac Day with this display of a range of commemorative material in the absolutely best location in-store.
Part retail display and part remembrance of what Anzac Day means, the display has been an important centrepiece not only for the business but all who have visited in the lead up to today.
newsXpress and all newsXpress members are proud to have been raising money over the last months for SIDS research and family support this year by supporting the sids kids Red Nose Day campaign. Each newsXpress store has had the Red Nose Day pack at the counter, some have sold out of two. newsXpress joins other national retailers in raising awareness of SIDS on behalf of families affected. We are grateful of the opportunity to play a role in raising funds and awareness.
newsXpress and all newsXpress members raising money for SIDS research and family support this year by supporting the sids kids Red Nose Day campaign. Each newsXpress store has the Red Nose Day pack. As a corporate sponsor of this important fund raising event, newsXpress and its members join other national retailers in raising awareness of SIDS on behalf of families affected. We are grateful of the opportunity to play a role.
This is one of several charities supported by newsXpress through the course of the year.
newsXpress is pleased to be supporting Red Nose Day again, continuing a tradition of several years. newsXpress locations will be selling Red Nose merchandise and embracing promotional opportunities around the Red Nose awareness campaign for SIDS and Kids. SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families.
Thanks to a wonderful mix of newsXpress preferred suppliers, newsXpress members have access to an excellent range of gifts – gifts like the Silent Soldier. This is an ideal gift for someone commemorating Anzac Day. Some retailers like to keep it for themselves and use it in a remembrance display at this time of the year.
Silent Soldiers, from preferred supplier Jasnor, is a commemorative range of hand crafted collectible figures inspired by the ANZAC spirit.
Today, we remember the ANZAC soldiers and indeed all soldiers who fought that we here and in other countries may live with freedom and democracy. As local, community focused, business people, today we pause to appreciate what we have and that this was hard fought for.
newsXpress is proud of its leadership in SHOP LOCAL campaigns on behalf of newsXpress newsagents. Members of the newsXpress newsagency marketing group benefit from the message included in marketing collateral which promotes the local connections of newsXpress member businesses with the local community.
The latest example of our engagement in SHOP LOCAL campaign is the promotion included with our March 2011 HOT ink! flier. We thanked shoppers for supporting their LOCAL newsXpress store and reinforced that shopping locally at newsXpress is beneficial.
Regular reinforcement of the SHOP LOCAL message and proving the personal and community economic value of shopping locally are important elements of this campaign.
newsXpress understands the importance of the local community connection and is pleased to lead the newsagency channel in integrating this message in its marketing campaigns.
A jar containing money donated to flood relief was stolen from the counter of newsXpress Lowood on the weekend. The money was being collected by the newsXpress Lowood team to support the purchase of school books for flood affected children in Lowood. The Queensland Times has a full report on the theft.
The Queensland flood relief appeal is going great from the feedback from newsXpress stores right across the country. newsXpress promoted the appeal to newsXpress members at the eight of the Queensland floods.
newsXpress Redcliffe passed the $800 mark after 1 week. The goal was to raise $1,000 – the store is lifting its target. All the donations are banked into the Premier’s Flood Appeal Fund each day, the receipts are on display in the photo on the back wall to give customers confidence it is getting to the people in need.
newsXpress is proud of the work being done by newsXpress members and their teams to raise money for this important cause.
newsXpress would like to thank its preferred suppliers who have offered direct and practical assistance to flood affected newsXpress members.
The flood assistance is in a variety of forms including free stock and extended terms, depending on the supplier.
newsXpress has played a small role in communicating the offers of assistance from suppliers to newsXpress members.
In addition to direct supplier assistance, newsXpress has been able to access other help for flood affected newsXpress members – outside of the work with newsagent suppliers.
Funds for the Queensland Premier’s Flood Appeal continue to come in at the counters of newsXpress stores across the country as we respond to the challenging situation being faced as families and businesses deal with the extraordinary impact of the floods. While we as a group are supporting newsXpress members directly affected, cash is being collected to help the broader community. We are proud that our network is helping is such a practical way.