Category: Plush

As the only newsagency marketing group with a group deal for a valuable access to beanie Boos including exclusive lines, newsXpress members are making the most of the opportunity by showing off new lines ahead of others and beanie Boos that no other retailer can access.

Having products no other retailer can access is one reason newsXpress members are driving exceptional sales of Beanie Boos – pushing major retailers for growth!

EXCLUSIVE TO NEWSXPRESS is the magic phrase here – newsXpress negotiators are helping set members apart.

newsXpress members are loving access to new Beanie Boos as they are highly sought after by collectors and loved by the impulse purchaser.

The latest Boos are just in time for Christmas. newsXpress members are placing them prominently to drive store traffic and encourage impulse purchases from other destination shoppers.

There is considerable strategy around success with the Ty beanie Boos products and newsXpress wholeheartedly embraces this.

 

newsXpress members are loving this new ty products stand from our friends at Big Balloon. the stand is not widely available.

newsXpress members are embarking it to give them a song presence in their areas for promoting the wonderful ty products from Big Balloon – a preferred supplier of newsXpress.

First pitched to members months ago as part of our exclusive relationship, this stand shows the value of embracing an internationally respected brand and making the most of the opportunity on the shop floor.

This is another newsXpress difference.

newsXpress members are loving success with plush from our partner suppliers such as Big Balloon the suppliers of the Ty product. Having early access to the latest large Beanie Boos ahead of so many others has given us an excellent advantage through which we have been able to attract new traffic for these plush items and other products they then purchase in-store.

Offering newsXpress members strategies and tactics through which to attract more shoppers is a key offering from newsXpress. While they group offers excellent deals, it is the information on how to get the most from the deals throughout which the group is able to deliver genuinely excellent benefits to members.

As the photo shows, the latest Ty Beanie Boos products help us appeal to collectors as well as first-time shoppers.

newsXpress members are thrilled with the EXCLUSIVE TO NEWSXPRESS Beanie Boos item we have sourced for Easter 2014 and beyond. Getting this exclusive product in store early has helped us further leverage the exclusivity that newsXpress negotiated for pour members.

Halo is a delight, a welcome addition to the Beanie Boos family … EXCLUSIVE to newsXpress

newsXpress has run a highly targeted Facebook campaign promoting the latest Beanie Boos products that are now available in-store. This campaign is part of a broader social media investment being made by the group to connect the newsXpress brand with key consumer brands.

Beanie Boos is an extraordinarily successful brand for our group.

newsXpress members are reporting excellent sales already of the EXCLUSIVE Valentine’s Beanie Boo product and we are still two months away from Valentine’s Day. Such good sales so far in advance of the season has some newsXpress members ordering additional stock.

EXCLUSIVE lines like this help newsXpress members better connect with collectors and reinforce their businesses as the go to locations for plush. It also helps drive margin dollars.

A year ago newsXpress launched the concept of a plush wall to its members (and the newsagency channel), showing how to dramatically grow plush sales.

Some newsXpress stores have gone from $1,000 a year in plush to $25,000 in their first year. Others have topped $80,000 this year in plush sales.

The success of the plush wall is a result of careful planning, deep research, wonderful supplier support and relentless in-store energy.  This is not something that can be copied. It takes training and support from newsXpress to make it a success.

The photo shows the plush wall at our Westfield Southland store in Melbourne. Here we are competing with Kennys Cardiology, Wild, gift shops and plenty of majors in the plush space. We are the destination store for plush in this vast shopping centre.

newsXpress retail locations right across Australia are reporting excellent growth in sales of plush products. We are particularly seeing excellent sales of plush from Big Balloon, Korimco, Jasnor with our Big Balloon sales leading the pack. Indeed Peppa Pig plush from Big Balloon is the range of the year based only newsXpress members.

The results we are seeing achieved in newsXpress locations are excellent, leading the newsagency channel. This success owes plenty to the work of our preferred suppliers and of our merchandise and RDM teams within newsXpress.

In the eight months since newsXpress launched its exclusive and in-house developed plush wall strategy, newsXpress members have reported excellent sales results of plush and other items purchased by shoppers attracted by the plush wall.

This week we have shared practical information with members to help them engaged even more successfully in the plush wall opportunity. Thanks to insights from suppliers we have been able to package information that will drive sales in any situation. More pliush insights will be shared in coming weeks.

newsXpress Toorak is enjoying excellent success with their new plush wall. While space is a challenge in the older shop-fit, the newsXpress team has found a way to make plush work and work it is. These products are selling very well to the customers in the Toorak Road location, helping bring in new shoppers and get existing shoppers spending more. This is an excellent success story without spending anything on shop-fit changes.

newsXpress introduced the plush wall concept to newsagents with engagement from several suppliers, marketing and VM advice and in-store support to turn a nice display into an excellent revenue and GP success story. The plush wall is another way newsXpress members are banking results.

newsXpress members are already benefiting from the merged representation of products from Korimco and Skansen thanks to excellent head office relationships newsXpress has with both businesses.

Playing an active role through the merging of the representation, newsXpress has been able to deliver to its members a best-practice result enabling members to benefit significantly from the new commercial structure around Skansen and Korimco.

In announcing its leadership position here, newsXpress is documenting what it’s already done rather than talking about something it might do.

newsXpress was first to deliver these benefits for newsagents.

newsXpress Eli Waters has created a new plush wall as part of a shop fit. Well done Stella, Al and team – a great job.

A good plush wall is about depth of range – plus for all occasions – and having the plush set so it appears to be bursting off the shelves. Plus having product from several suppliers.

We have newsXpress stores doing $50,000 a year and more in plush and growing – taking sales from majors as well as specialty gift shops.

For help talk to our team – we can help you grow.

At the newsXpress conference last month we shared insights and advice from studies overseas on how, when and where to sell plush. Proactive newsXpress members took this advice back to their stores and we have started to hear of the results.

newsXpress members are reporting extraordinary leaps in sales of plush.  Some are seeing sales up 500% in one month.  Others are reporting sales of more than $5,000 in plush in a month where the business was not in plush a year ago.

this is money in the bank for newsXpress members. extraordinary results from proactive newsXpress members on the back of excellent advice from newsXpress.

from marketing to management to excellent buying, newsXpress is delivering results that are making members proud to be part of newsXpress.