This business has been in the family for decades, across two generations. What was once a traditional newsagency is today a vibrant gift shop that has some newsagency lines as a service for customers.
This shop is an excellent example of doing it yourself and creating something genuinely local, warm, comforting and clearly loved.
This shop also shows that you can succeed by trading outside of what people expect for your type of business, that today in retail, your shingle does not have to define your business.
Ulverstone is a wonderful local community, a beautiful part of the world. What Shareen and Wayne have created at newsXpress Leven is a shop people love to visit and spend money in.
Often, local retailers can get caught in their head about what they could do in their business. Seven years ago, Sharene and Wayne set about embracing change, and they haven’t stopped since – creating a business of which they can be proud.
- Location Benefits: Ulverstone’s relaxed lifestyle, with its proximity to beaches and mountains, attracts both locals and tourists.
- Business Evolution: Originally a magazine and souvenir shop owned by Sharen’s parents, Sharen and Wayne have turned it into a gift shop offering a diverse range of products, including homewares, leather bags, and toys.
- Shop Design: The shop boasts unique design elements, such as a black painted wall inspired by New York shops, and custom-made fixtures by Wayne. He even repurposed old boxes into retail shelving.
- Product Range: newsXpress Leven caters to a wide range of customer needs, offering everything from everyday gifts to premium products, with dedicated sections for baby items, games, and even John Deere merchandise.
- Customer Experience: Sharen focuses on creating an appealing and easy-to-navigate shopping environment with distinct zones and storytelling displays.
- Inspiration: A trip to New York inspired Sharen to implement innovative retail concepts.
It was a thrill to see what they have created.
newsXpress Leven brings to Ulverstone in Tasmania a wonderful retail experience, a shop that would be at home on the high street in the UK or in retail streets of Brooklyn. Ulverstone locals love shopping here and visitors are surprised at the elevated shopping experience.