newsagency marketing | newsXpress Blog

Canson Creative Centre unveiled in newsXpress

The Canson Creative Centre exclusive to newsXpress has been launched amid much fanfare in Victorian locations this week. As you can see from the photos the display is stunning and certainly sets newsXpress apart from it’s competitors and even other retailers in the challenge of bringing art to the mass market.

The roll out continues over the next fortnight in Queensland.

newsXpress Ascot Vale – exclusive Canson Creative Centre

newsXpress Gladstone Park – the custom built stand fits perfectly into the store layout.

newsXpress Reservoir – where the Canson Creative Centre is set up adjacent to the Canson Paper stand for a complete Art & craft offer.

Publishers A-OK! with level of newsXpress support

The newsXpress exclusive promotion with OK! magazine this week has been exceptionally well supported by members as these photos clearly show.

The promotion rewarded each purchase of OK! magazine with a gift of the haute couture Hollywood Fashion Tape to co-incide with this week’s Oscars ceremony.

newsXpress Ascot Vale – situated on a High St have plastered their front window with OK! materials. It has certainly generated publicity with the high traffic flow.

newsXpress Cairns Central have utilised a structural pillar to decorate with the OK! marketing materials. This is clearly visible while looking through the weekly magazine stand, which has been Beacon Branded to highlight the on sale OK! title.

newsXpress Caboolture have expertly cross promoted the OK! magazine exclusive with a global Women’s Day ‘Everyday Food’ offer.

newsXpress Frankston have shown great creativity with their iconic display. Notice the large bow in the top left hand corner…

newsXpress/OK! promotion adds value to customer

One of the strengths of a marketing group is their ability to co-ordinate and execute exclusive promotions to add value to their customers. A great newsXpress example is the current OK! magazine promotion which rewards the purchaser with a packet of Hollywood Fashion tape – an essential item for any fashion conscious woman in 2008!

newsXpress Capalaba: Using front and centre stage, with large posters in their light boxes, this display cannot be missed!

newsXpress Camp Hill: A strong display with a lot of response for the free gift!

Hollywood’s Big Night gets the OK! from newsXpress

OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.

With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.

Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.

newsXpress Ballarat used this effective full face display with the DL flyers to support their massive front window merchandising.

newsXpress Beers, Port Lincoln used creativity and dressed up some shop mannequins using the Hollywood tape in this glamorous display.

newsXpress Eastland utilised a powerful marketing display at their New Release Magazine racking as well as a strong waterfall merchandising to increase exposure.

newsXpress Eumundi dedicated prime real estate next to the news-stand for their promotional display.

newsXpress Forest Hill built this bold end directly facing customers as they walk into the store.

newsXpress Kingaroy Mall made sure customers knew their was a big event on with this exciting arrangement bordering the daily news publications.

HOT ink! #5 – ON SALE NOW

The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.

All stores participating and their details can be found at www.hotink.com.au

Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.

Obsessing about magazines

newsXpressers obsess about magazine growth hence the network of stores has the highest VPO in the channel. Have a look at this great innovation at newsXpress Indooroopilly. They run these stands at all three stores they have under their stewardship. We love magazines at newsXpress. Full face major titles and let the magazine cover do the work.

HOT ink! is getting hotter!

By driving genuine brands at great prices. Our stores are selling massive amounts of Canon, HP, Lexmark, Brother & Epson ink cartridges and accessories. HOT ink! #5 is well under way. Check out newsXpress Eumundi and see what they do to drive ink & technology sales. www.hotink.com.au

Wrap with a difference!

newsXpress Buderim have embraced the new strategies developed at the Watergardens corporate store in merchandising flat wrap in trays. The result is a huge lift in flat wrap sales, what more can we say! Were wrapt!!!

Basket Size is what counts

newsXpress continues to drive extraordinary basket sales through its store network. Add on sales and complementary sales is what works in retail today. Its amazing what you can sell a customer if you suggest it through creative or strategic merchandising…

‘Just In’ Magazine Marketing

To help drive incremental sales of magazines, newsXpress has developed the ‘Just In’ bookmark. This exclusive in-store marketing initiative is another part of our obsession with the magazine category. All stores were allocated a quantity of these unique marketing tools at no cost to them.

newsXpress Goulburn have already started to use their ‘Just In’ arrows to attract customers attention with great early success.

newsXpress instore Branding – Doormats

A valuable resource for members in the newsXpress network is the brand itself. While individual stores conduct their own local marketing initiatives, they join the group for the benefits associated with belonging to the name.

A number of stores have purchased newsXpress branded door mats, these are not only an exceptional way to advertise their business but actually practical for use in the business.

These mats are available to all members by completing an order form available through newsXpress and returning directly to Identity Matters. As you can see in the attached photos, they can be used in many applications and adapted to suit whatever needs you have.

newsXpress Mooloolaba vertical design, 900mm W x 1800mm H

newsXpress Gympie horizontal design, 1800mm W x 900mm H

Driving Magazine Growth

newsXpress continues to have the largest growth in the magazine category in the Newsagency channel. With its unique magazine strategy of beacon branding, header cards, the magazine club card and just in book marks, newsXpress leads the channel in growth by combining its great relationships with ACP, Network, Pacific and Gordon & Gotch.

To have the highest growth in the country exceeding all others by a long way is no mean feat. Its testament to the hard work by newsXpressers in driving the category and the unique IP of the newsXpress support team.

newsXpress has a no fuss attitude with magazines. We believe in working with suppliers and distributors to drive the category, and getting on with business and not being stuck in the past.

Changing the way they do business for the better!

Since joining newsXpress, Jim Manifis and his team from Whitfords City have seen a new level of service, marketing and business support they have not experienced before. The team is going through a rebranding strategy ay the moment. Working in with the Lottery West livery, newsXpress is working with the team to bring a whole new look and feel to the shop. With temporary signage up and the team in uniform the brand transition is well under way to taking this great Newsagency to the next level. We can’t wait till the shop is finished the plans look fabulous.

Quality product drives new Business

Since installing the new Canson range, The team at newsXpress Cleveland don’t sell cheap cardboard any more. They used to sell the cheap stuff for 90c now they sell it for $1.80 and have not lost a sale. Shows that quality cardboard sells and not one customer has complained. It has actually driven more sales with artists now coming into the shop to buy this fabulous range.

newsXpress Eastland create a display fit for ‘the King’

What do you do with half a pallet of Partworks? And such a compelling title as Elvis?

Well at newsXpress Eastland, you put them all out on the dance floor.

With the TV advertising yet to start, five copies were sold whilst the display was being put up!

This space has been very effective as a promotional area with Valentine’s Day generating double the previous years card sales. It is also adjacent to the wall of HOT OUT NOW magazines.

Valentine’s Day – Victoria

Again the creative benefit of the newsXpress structure comes through in these photos. Firstly you can see newsXpress Melton have placed their Hallmark/Alliance Forever Friends Bear on a swing as the centrepiece in the store. The effectiveness of this classic less is more is clear to see with over 150 entries in the Valentine’s day competition.

newsXpress Reservoir are soon to undertake a refit but have done a magnificent job to transform their front window using both the newsXpress and Hallmark marketing materials.

All seasons great and small – Valentine’s Day across newsXpress

One of the greatest strengths of the newsXpress network is our diversity. Size, background, opinion and style are a few of many attributes which contribute to make newsXpress the progressive group that is challenging deep seated ideas and guiding small business into the 21st century and beyond.

Below is a visual example of how the differences at each store become strengths across the group. Each store have access to the newsXpress Marketing, the Hallmark Alliance material’s, and various supplier deals. How they interpret that for their market and how they present their unique stores each contribute to building the group.

newsXpress Garden City – outpost extra-ordinnaire

newsXpress Harbour Town – destination shopping

newsXpress Upper Coomera – Bold, in your face merchandising

newsXpress Eumundi – Gift store style suiting the locality

newsXpress Kin Kora – outposting Valentine’s Day

newsXpress Kin Kora have reported what most stores are experiencing – a very busy Valentine’s Day promotion!

They have sold a $500 Forever Friends Hallmark Bear in their first ever attempt at outposting – a great result!

Sarah also would like to espouse the benefits of going that one little extra step. In this case cello-ing plush gifts. Cello attracts a great margin, along with the ribbon and staff hours you can make a stunning profit.

These have been selling well along with small gift boxes packed with 4 or 5 chocolates and gift wrapped. A little effort goes a long way – 20 sales in one morning at $4.95 a piece.