With the entire team of newsXpress Wagga Wagga eagerly awaiting the arrival of Troy’s (Troy Sutherland, proprietor of newsXpress Wagga Wagga) new baby, the newsXpress store support team of Karen and Jeff got stuck into re-planning the stationery department.
It was a very big job but sales are going to increase from the resultant refit and consumer friendly layout.
Meanwhile Troy thought all of his Christmas’ had come at once!
newsXpress Chancellor Park took advantage of the first newsXpress and Canson Create ART flyer promotion by dedicating a specific area of the store for the range.
With the event designed to coincide with school holidays and a high quality marketing flyer distributed to homes in their local market, this newsXpress store was certain to see some very positive results for this ‘new money’ category.
newsXpress Chancellor Park witnessed all the great store displays for the Care & Friendship promotion and didn’t want to miss out on the fun! Manager Emma took the camera out today and sent through these fantastic shots of the in-store merchandising.
newsXpress Goulburn have enthusiastically merchandised their store with the supplied marketing materials for the Care & Friendship Promotion encompassing posters; wobblers; decals and the prize itself – a Giant 36″ Forever Friends Bear!
However they understand that in retail substance goes hand in hand with style. In close proximity and surrounding the impressive marketing they have located the vast range of Forever Friends and Wellington Bear product.
The mechanics of the competition require the purchase of any two of the afore-mentioned ranges and making the connection easier for the consumer is simply increasing your chances of achieving the sales to make the hard work worthwhile.
newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.
The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.
John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.
newsXpress Woden had double reason to celebrate this week with the Hallmark Alliance exclusive Care & Friendship Promotion and the 40th Birthday of proprietor Anthony McCormack.
The team went to great lengths to put the display together and customers enjoyed the event as well as the personal touch.
newsXpress Castle Towers have transformed their iconic front window into a stunning Care & Friendship Display ulilising marketing materials and actual product.
The front of store display uses the giant 36″ Forever Friends bear as the centrepiece of their merchandising. This is complimented by more Forever Friends and Wellington product to encourage add on purchases.
newsXpress Bathurst (Chip’n’Dales) does Plush very well, who could resist buying from these displays.
As a new member it is fantastic to see that they are bringing skills to the groups mix thus perpetuating the amazing network tool we have at our disposal.
The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.
Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.
With some more refinement, everything should be completed by the end of the month.
In an exclusive partnership with 3M, the internationally renowned world-wide brand, newsXpress will be rolling out nationally the 3M Innovation Center. In working with 3M, the newsXpress merchandise team has negotiated an exclusive package for the newsXpress national network of stores. Having trialled the planogram at seven stores it was given a huge tick of approval by the participating proprietors, because of the awesome sales.
The partnership involves:
Another stellar example of newsXpress providing its network with the very best, and working with national brands.
HOT ink! is the best offer in the Newsagency channel. Some competitors in our channel believe we are too cheap. The fact is we have the best offer in the channel by far!
Its only going to get better. With over 1 million brochures now being distributed Australia wide our suppliers Hewlett Packard, Cannon, Brother, Lexmark & Epson are thrilled to be associated with the most rapidly growing ink business in the channel.
.
A few years ago Terry Augustine at newsXpress Browns Plains came up with an in between seasons campaign to bolster greeting card sales. It has since evolved into a major campaign for newsXpress so much so that it is an exclusive Hallmark – newsXpress Alliance promotion.
Do you recognise any of these names. newsXpress has the most retail savvy support team in the channel. With a team like this serving you, your business will move forward in leaps and bounds.
To contact us: enquires@newsxpress.com.au
The article posted here discusses results of a study that examined successful strategies and tactics used by businesses in smaller communities to compete against major discount chains. The majors are happy to take your business. If you want you can take it back! Read the article via the attached link.
It is interesting to see the lack of strategy in the Newsagency channel. Remember the good old milk bar? There used to be thousands of them and we all used to be a patron and a customer. What has happened to them? Well due to a lack of organisation, poor marketing strategy and communication, sadly they are all but extinct replaced by more modern robust retailers who engage with their customer not just relying customer service but with positional and promotional marketing, communicating their offer.
If your Newsagency is turning into a $2 shop or relying just on predictable stationery promotions advertising unknown house brands. Is your group leadership team providing you with blue ocean strategy or just making you compete in red oceans? If you are competing in red oceans you need to question your groups and your own business direction. Have a good look at what the competition is doing to your business. National brands are the key to our channels future as well as having the tools and know how to compete.
At a recent ANF
The three other ways in which a retailer can win are in its Triangle Activities – Systems, Suppliers and Logistics – aspects of the retailer usually not seen by the customer but underscoring everything that the retailer offers. These activities provide profit opportunities, and are sometimes even promoted as distinguishing features of the retailer.
http://www.buseco.monash.edu.au/centres/acrs/prospectus/pdf/2008brochure.pdf
Since joining newsXpress the team at newsXpress Bairnsdale have seen huge growth in sales and foot traffic. They had always stocked ink and toner and also marketed it through another group, however, since adopting HOT ink!, and all the other newsXpress strategies not only has basket size increased, but customers are commenting, “we didn’t know you sold ink cartridges”, yet they’ve had them in stock for over two years.
Its amazing what a great brand like newsXpress and sub branding like HOT ink! and communicating your offer via well though out advertising can do for your business.
newsXpress Lowood have come up with an innovative idea to stimulate sales of their Lotto Syndicates. The recent OZ Lotto Draw saw them set up each Syndicate as a System 11 with 21 shares available, each share costing $11.22.
For each Lotto draw the store sets up at least six Syndicates and have begun promoting a ‘6-Pack’ sale. The intrigued customers are then offered a share in six System 11’s at a cost of $67.32.
Calling it a six pack has really got a great sales punch. and Lowood Team Members have now moved on to selling multiple six packs where they sell a six pack for each night.
Sales thus far have been extraordinary and the team have greatly enjoyed making and decorating the store with some simple marketing materials.
The newsXpress exclusive Care & Friendship promotional event launched at newsXpress Indooroopilly yesterday.
With the exclusive backing of the Hallmark Alliance Program the promotion is certain to generate excitement in stores. Each newsXpress received sensational Marketing Materials centred around the competition to win a giant 36″ Forever Friends Bear.
For the launch Hallmark representatives assisted newsXpress Indooroopilly team members to create a spectacle with Balloon and other prize give aways, the always popular Forever Friends Bear making regular appearances, a Kodak Photo Docking station (to have your picture taken with the furry friend), and a colouring competition for the little ones.
Care & Friendship Day will be celebrated on Sunday, July 27th so get down to your nearest newsXpress store and purchase any two Forever Friends or Wellington Bear branded products to be in the running to take home one of the Giant Bears.
The popular SBS Jeremy Clarkson vehicle (pun intended) launched as a magazine in Australia today with many newsXpress stores getting in on the act. Sales so far have been very strong and hopefully will find a long term market once the local production hits the airwaves later this year.
newsXpress Indooroopilly created a typically impressive display utliising the supplied POS aswell as some very apt props.
newsXpress Glendale maximised the shows appeal as a drawcard by setting up a TV screen with episodes showing as part of their Top Gear display. They predict they will run out of supply by tomorrow.
newsXpress Sarina got into the rev head spirit borrowing an FPV GT from Powerhouse Ford in Mackay for the Top Gear launch. Several customers were spotted taking photos and wanting to take the car for a spin around town!
Scott & Cassie from newsXpress Toowong proudly stand before the display that has generated over 40 sales in just two days.
Another great outcome from the most recent newsXpress Market Fair held in Melbourne was the opportunity for proprietors and other newsXpressers to meet with supply partners.
This face to face interaction is often taken for granted, but with a great number of our newsagents being located in regional areas this benefit is proving invaluable.
The Hallmark display complete with exclusive newsXpress Alliance promotion Care & Friendship POS.
Robyn, Neil & Leonie from newsXpress Whittlesea are impressed with the great range of plush products from Jasnor
Janine & Jason from newsXpress Shoreline in deep discussion with Marilyn& Dean from Diddl.
Phil Johnson from newsXpress Keysborough and Tim Batt from Tower Systems go through the finer points of the programs operation.
Jim O’Toole and his daughter Ainslie from newsXpress Rutherglen spend a few minutes catching up with newsXpress Chairman Graham Randall and Ashley Horne from Canson.
