Category: newsagency marketing

newsXpress helps Australians save on the cost of postage

In a first for the newsagency channel, newsagency marketing group newsXpress has been helping its members to help Australian shoppers cut the cost of postage.

This is another example of newsXpress innovation for an on behalf of its member businesses – helping them better serve everyday shoppers as well as helping newsXpress members run more successful businesses.

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Helping newsagents create social media content

At the national conference in Sydney last week we had a green screen setup along with lights, camera and sound for creating video and still collateral for newsXpress members to use on their social media pages and elsewhere.

We had plenty of members engaged, having fun with products – all for the cameras. In the process we harvested terrific content for newsXpress members to use themselves locally in their businesses.

This is all part of what newsXpress does for its members – to help provide unique and valuable resources for promoting their businesses.

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#funkopop New York Comic Con Pops a hit for newsXpress

The limited edition New York Comic Con Pop! Vinyls from Funko have been a hit for newsXpress Pop! Vinyl stockists. The latest limited edition products continue a trend of engagement by newsXpress for collectors and for small business newsagents in the newsXpress group.

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#socialmedia campaign helps newsXpress newsagents

newsXpress newsagents are benefiting from a co-ordinated social media campaign leveraging Facebook, Twitter and other platforms to help drive new traffic for the small business newsagency outlets in Australia.

Thanks to corporate level engagement on behalf of all newsXpress members, the group made up of 205 independently owned small businesses are trading against trend for the Australian newsagency channel.

The latest social media campaign from newsXpress attracted more than 40,000 people on Facebook and resulted in a valuable in-store engagement rate.

This is small businesses working together for smart results.

Meeting suppliers in Hong Kong

At the Hong Kong gift fair today, newsXpress has setup meetings with suppliers to explore more product opportunities inside and outside existing supplier relationships.

Engaging with international events such as the Fair opening today has helped newsXpress and its retail network expand beyond what has been traditional in the newsagency space. It has helped us find new products as well as opportunities allied to existing products – thereby extending the margin dollars newsXpress stores make from destination products.

Already from pre fair meetings we have discovered fresh opportunities.

newsXpress leads with initiative leveraging its small business network

One of the biggest challenges for small independent retailers is to act as one in customer facing engagement. newsXpress on Monday last week launched a fully integrated technology platform that connects newsXpress members around a range of international brands and in a way that leverages its growing network of stores competitively against individual retailers as well as national retailers.

This initiative from newsXpress is not an announcement or promise, it has been delivered. It is already driving shopper traffic for newsXpress businesses.

We’re not sharing specific details here as those targeted by the new platform are consumers and they are engaging already.

This is another newsXpress difference.