newsagency marketing | newsXpress Blog

Smurfs at Bray Park

newsXpress Bray Park is another newsXpress location embracing the opportunity of Smurf branded products. With the new Smurf movie almost here there is plenty of hype around the Smurf brand and newsXpress Bray Park and other newsXpress members are set to enjoy sales from this.

There are two types of Smurf product – the original design and the design from the new Smurf movie. Each caters to a different market.

newsXpress is the only newsagency marketing group to engage with the broad Smurf opportunity. Members are loving the sales.

My Family stickers from The Sticker Family loved by newsXpress shoppers

With just about 100% penetration in newsXpress stores, the My Family stickers from The Sticker Family continue to deliver excellent traffic and excellent basket growth. We have been able to build on this excellent product range by training our members about how to make the most of the impulse purchase opportunity. By combining the intellectual property of The Sticker Family products with that of newsXpress, we have created a genuinely valuable niche product opportunity which is generating extraordinary sales for so many newsXpress members.

newsXpress at ACP Connections Conference (part 4)

Adrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.

No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!

Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!

newsXpress at ACP Connections Conference (part 3)

newsXpress Directors Graham Randall and Mark Fletcher and General Manager Ben Kay took a break from the ACP Cpnnections Conference Dinner on Thursday for this photo. It was a terrific night, an occasion of which newsXpress and its members can bee most proud for our positive approach to the future not only of our businesses but the newsagency channel. We did well at the awards and during conference sessions which reinforced much of what newsXpress offers members and done to drive traffic and sales.

newsXpress Phonecard Drives Shopper Traffic

newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.

Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products. There are no hidden fees, no extra charges. It’s a phonecard product which newsXpress happily promotes nationally.

By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate. The simple display promotes the value of the card. It includes a brochure stand with call rates available for shoppers to take with them.

newsXpress Team at ACP Connections Conference

Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel. The photo was taken at the Awards Dinner last night – notice the fancy dress.

What a terrific night this was, lots of fun and celebration. A wonderful opportunity to catch up with good friends.

Promoting the newsXpress Phonecard to Newsagency Shoppers

Promoting the newsXpress Phonecard at the photocopier is a smart move. With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.

The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.

Terrific GNS Market Fair in Sydney

Even though the GNS Market Fair is barely half over in Sydney, we have had a wonderful time meeting with existing newsXpress members and connecting with good quality prospective newsXpress members. Click on the image to see a larger version of our trade show stand. The stand in Sydney has featured collateral from upcoming seasons, details of newsXpress offers and examples of newsXpress branding.

Smurf branded products at Knox City

newsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.

The range in the photo is just part of the Smurf branded range available at newsXpress Knox.

The Smurf range is selling already.

By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.

newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie. Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.

In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie. This strategy has worked well for us before and we anticipate that it will work well for us this time. Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.

The other benefit of engaging in the Smurf opportunity is relevance. Carrying this range demonstrates a relevance to today;s opportunities. With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range. Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.

newsXpress Supplier Forum in Melbourne a Hit

The second newsXpress supplier forum, this time in Melbourne, was a real hit yesterday. Another room full of suppliers gathered to learn about the newsXpress model and discuss engagement with the newsXpress retail channel.

Some terrific opportunities have emerged out of the two supplier forums held this week. Opportunities for newsXpress, newsXpress members and newsXpress suppliers … especially for suppliers to work together.

Many suppliers commented that the forum presented genuinely unique and exciting opportunities. We think that they presented the newsXpress difference.

By sharing details of the business model we are able to unlock mutually beneficial commercial opportunities and through these deliver even more value for newsXpress membership.

With 125 preferred suppliers now supporting the newsXpress community, our members have excellent choice backed by commercially competitive deals.

newsXpress phonecard: the perfect gift for any occasion

The newsXpress phone card, backed by newsXpress preferred supplier Australian Telecom, is growing in popularity as more newsXpress members understand the value of this as a perfect gift for all occasions in all situations.

Through our card department we are in the business of selling emotional connection.

What better way to reinforce the emotional connection than dropping in a $10 or $20 good value phone card in with the greeting card.

Whether the recipient calls within Australia or overseas, they save money with this phone card.

Every time they make a call, they connect with newsXpress. Every time they speak with a friend or a loved one, they do so through the newsXpress brand.

What a wonderful connection! Perfect for reinforcing the position of the newsXpress brand in helping people make emotional connections.

newsXpress members are encouraged to ensure that all employees understand the value of the newsXpress phone card as a perfect gift … with every greeting card purchase.

Innovative newsXpress supplier forum

newsXpress hosted the first of two newsXpress supplier forums yesterday in Sydney.

Existing and prospective newsXpress suppliers were treated to presentations on the newsXpress point of difference from the shop floor through to the back room of newsXpress Head Office. This insight and terrific two-way engagement with suppliers is set to lift supplier engagement to new and exclusive heights for newsXpress members of the newsagency channel.

On show in Sydney yesterday was the newsXpress difference, vision, commitment, services and transparency which will be seen to be key to success for newsagents over the coming years.

newsXpress appreciates the support from its supplier community, especially those who gave of their time and insights to participate yesterday in Sydney. We also appreciate the expertise and insights of newsXpress members invited to participate in the important meeting.

Castle Towers Makes Good Use of Plasma Displays

newsXpress Castle Towers at the Castle Towers Shopping Centre in Sydney is making excellent use of Plasma displays for promoting a range of products in-store. from newspapers to magazines to cards, the various plasma screens located around the newsagency are used to excellent effect and have been for years. The key, as the folks at Castle Towers know, is fresh content – they are excellent at keeping up with this.

newsXpress understands the value of promoting to shoppers in-store. We are the only newsagency marketing group with a cohesive plan for leveraging customers in-store for add on purchases.

The Best Loyalty Program in the Newsagency Channel

The newsXpress Magazine Club Card is undoubtedly the best and most successful loyalty program in the newsagency channel. For years, the newsXpress have been the only group wide loyalty marketing offer in the newsagency channel.

Since its release in 2005, this consumer loyalty program has given newsXpress and newsXpress member locations a tremendously valuable point of difference.

Guiding customers to perform above average, the Magazine Club Card promotion delivers valuable incremental business in return for a valuable shopper reward.

From business performance data, we can see the value of the newsXpress Magazine Club Card program not only in magazine sales but also in other sales reported by newsXpress members.

Congratulations to newsXpress members for leading the newsagency channel in delivering genuine shopper loyalty rewards.

Smurfs hit Noosa Heads

newsXpress Noosa Heads is promoting a new range of Smurfs toys and collectibles, connecting their business with the avalanche of publicity which to hit soon as the new Smurfs movie marketing campaign kicks in – and a massive campaign it is shaping up to be.

newsXpress is leading the newsagency channel on interacting with marketing and sales opportunities tied to the new Smurf movie. Our stores have had access to an excellent range of traditional and new style Smurf products. Our engagement with Smurfs products is certain to drive traffic and basket efficiency.

The Smurf range at newsXpress Noosa Heads has been placed to drive excellent impulse engagement and to show early on in the campaign that this is a go to location for all things Smurfs.

Cars 2 Display at newsXpress Bairnsdale

newsXpress Bairnsdale has been running an excellent display promoting products associated with the popular cars 2 movie, especially the Hallmark recordable storybook based around the cars 2 brand.

Using collateral sourced through the local cinema and displaying an excellent range of product, the display is an excellent demonstration of promoting products from a range of categories and suppliers around a common brand. newsXpress is uniquely positioned to help newsXpress members do this.

Well done newsXpress Bairnsdale on a terrific display.

newsXpress Strategies Drive Success For The Sticker Family Product

Shoppers are drawn to the pull up banner promoting the My Family Stickers from The Sticker Family like bees to a honey pot. This is the best analogy ever … the pull up banner really is a honey pot.

One newsXpress member watched interaction over a one hour period last Sunday and in that time eight groups of people approached the display and three of these purchased stickers immediately. Two others asked questions and said they would be back after talking to other family members. All eight groups were walking through the shopping mall through the hour long observation and approached the newsXpress outlet because of the tactically placed pull up banner. The engagement tactics used by the newsXpress member were what helped drive immediate and future sales.

We know that purchasing these stickers is often a shared, family, experience. This is why helping family members make the choice is an important and valuable part of the process. newsXpress has recommended to members a suite of tools and tactics with which to drive family involvement and ensure excellent sales as a result.

The exceptional sales being driven in newsXpress stores with the My Family Stickers range is proof of the newsXpress difference in action and working to the commercial benefit not only of newsXpress members but also for our partner supplier – The Sticker Family. We appreciate their help and support and the assistance they have given to enable newsXpress stores to lead the channel in sales of this product.

What a tremendous success story!

The newsXpress approach to and success with The Sticker Family is an excellent case study for newsagents who are comparing newsagency marketing groups. The newsXpress success shows off a commercially astute and valuable point of difference. It shows that newsXpress actions speak louder than the words of others. Yes, we are very proud of what we have achieved and continued to achieve with this excellent product.

newsXpress Launceston … Bold and Noticeable

newsXpress Launceston has making an impact in town with this bold newsXpress signage on the front of their newsagency.

The newsagency business underneath the signage is an equally strong promotion of all that newsXpress stands for: great service, excellent product knowledge, local engagement and good shopping deals.

newsXpress is thrilled to have the newsXpress Launceston team on the newsXpress team.

newsXpress to Host Local Area Marketing Workshops

newsXpress is running Local Area Marketing Workshops for members in Melbourne, Sydney and Brisbane starting later this month.

These face to face workshops will share practical information and training on how to use the exclusive collateral created by newsXpress for use by newsXpress members and how to run a range of different local area marketing campaigns. They will also provide excellent opportunities for newsXpress members to workshop their own local area marketing ideas.

The workshops will challenge participants to step out of their comfort zone and reach beyond traditional newsagency marketing. They workshops are not for the feint hearted.

This training is another way newsXpress is helping members get more value from their newsXpress membership and showing that we go way beyond the traditional newsagency marketing group offering.

Each session is expected to run for three hours. Numbers will be limited to ensure that the maximum opportunity is available for personal and business specific engagement.

Each workshop will cover topics such as:

How to choose the right local area marketing campaign for your business
How to modify the newsXpress provided marketing collateral
How to engage your entire team
How to work with outside parties such as schools and community groups
How to measure results
How newsXpress can help

A good local area marketing campaign delivers a deeper connection. The new toolkit from newsXpress helps members more easily make this connection.

The details of the workshops will be announced to newsXpress members later this week.

Landlords Appreciate newsXpress Shopping Centre Landlord Campaign

Shopping centre landlords are appreciating the latest communication and engagement campaign which newsXpress started a few weeks ago.

With many newsXpress locations in shopping centres, newsXpress leadership created a carefully considered and rounded communication campaign to help landlords understand the value of a newsXpress tenancy.

Landlords and Centre Managers are responding with appreciation for the deeper understanding and opportunities for enhanced engagement with newsXpress and newsXpress members.

Our exclusive national TV and print advertising campaigns demonstrate the investment newsXpress is making to drive traffic to shopping centres. This alone separates newsXpress from other newsagency marketing groups. By investing to bring in traffic we are being seen as different and more valuable to any other newsagency marketing group.

newsXpress is not stopping at TV and print to drive traffic. We have taken landlords into our confidence and shared details of other newsXpress exclusive activity which is driving traffic and building businesses of which landlords can be proud.

It is easy for a newsagency marketing group to say that they have a good relationship with landlords and another thing entirely to walk the walk and consistently deliver a valuable and mutually respectful relationship. This is the newsXpress difference. Our members see it every day. Actions do speak louder than words.