newsagency marketing | newsXpress Blog

Beanie Kid Promotion at newsXpress Redcliffe

newsXpress Redcliffe has been enjoying success with this Beanie Kid promotion located at the front of the newsagency.

Sourced through one of our newsXpress preferred suppliers, this display is not only driving new traffic into the store, it is also driving excellent incremental business from existing shoppers.

newsXpress loves Beanie Kids. Being a collectible, it fits with our love of and approach to habit based products. We have been encouraging newsXpress members to embrace habit based products for years as they deliver good consistent sales as well as attracting new shoppers.

Shoppers in the Redcliffe area who love Beanie Kids love shopping at newsXpress Redcliffe.

Smurfs selling out at newsXpress Knox

newsXpress Knox has had to order more Smurf products given the success with the range so far. In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.

There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.

This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers. And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!

Selling the newsXpress Phonecard

newsXpress Watergardens is attracting new traffic with this promotion of the newsXpress Phonecard on a column facing out into the shopping mall.

Featuring the excellent internal and local calling deals accessible through the newsXpress Phonecard the display is a valuable marketing initiative from the business.

Shoppers can stop and easily compare the GREAT VALUE calling rates and terms of the newsXpress Phonecard. Being a what you see is what you get card and having NO HIDDEN FEES, the value proposition is strong.

newsXpress backs its own brand phonecard because of the brand promotion embedded in the regular use of this product by shoppers. We reached this point of endorsement after engaging with other products and comparing the phonecard deals in the marketplace.

We are proud to support the newsXpress phonecard right across thee group.

Newsagents Upbeat About Retail

newsXpress is fortunate to have participated in three GNS Market Fairs so far this month and at each we met with many positive newsagents. While media outlets carry stories of doom and gloom, we have met with plenty of newsagents enjoying growth and loving making changes in their businesses to improve efficiency and drive sales.

We love this. Creating your own success is important. It’s something we discuss often at our newsXpress member meetings.

We’re certainly upbeat based on the latest sales data we have seen for several newsXpress initiatives.

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne. On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level. We can help them achieve this. We also met with some of our Victorian members.

A feature of our stand was a wall showing off some of our major season collateral…

We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

Promoting the newsXpress Phonecard at the Counter

newsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement. With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.

The newsXpress Phonecard is a what you see is what you get phonecard. There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.

newsXpress Tweeting News and Information

Follow newsXpress on Twitter at @n_Xpress. Stay up to date with newsXpress news on a range of topics about and related to newsXpress. Every day there is news to share, real news too – not regurgitated tweets from others. Follow us today and find out more about the newsXpress experience.

Smurfs at Bray Park

newsXpress Bray Park is another newsXpress location embracing the opportunity of Smurf branded products. With the new Smurf movie almost here there is plenty of hype around the Smurf brand and newsXpress Bray Park and other newsXpress members are set to enjoy sales from this.

There are two types of Smurf product – the original design and the design from the new Smurf movie. Each caters to a different market.

newsXpress is the only newsagency marketing group to engage with the broad Smurf opportunity. Members are loving the sales.

My Family stickers from The Sticker Family loved by newsXpress shoppers

With just about 100% penetration in newsXpress stores, the My Family stickers from The Sticker Family continue to deliver excellent traffic and excellent basket growth. We have been able to build on this excellent product range by training our members about how to make the most of the impulse purchase opportunity. By combining the intellectual property of The Sticker Family products with that of newsXpress, we have created a genuinely valuable niche product opportunity which is generating extraordinary sales for so many newsXpress members.

newsXpress at ACP Connections Conference (part 4)

Adrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.

No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!

Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!

newsXpress at ACP Connections Conference (part 3)

newsXpress Directors Graham Randall and Mark Fletcher and General Manager Ben Kay took a break from the ACP Cpnnections Conference Dinner on Thursday for this photo. It was a terrific night, an occasion of which newsXpress and its members can bee most proud for our positive approach to the future not only of our businesses but the newsagency channel. We did well at the awards and during conference sessions which reinforced much of what newsXpress offers members and done to drive traffic and sales.

newsXpress Phonecard Drives Shopper Traffic

newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.

Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products. There are no hidden fees, no extra charges. It’s a phonecard product which newsXpress happily promotes nationally.

By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate. The simple display promotes the value of the card. It includes a brochure stand with call rates available for shoppers to take with them.

newsXpress Team at ACP Connections Conference

Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel. The photo was taken at the Awards Dinner last night – notice the fancy dress.

What a terrific night this was, lots of fun and celebration. A wonderful opportunity to catch up with good friends.

Promoting the newsXpress Phonecard to Newsagency Shoppers

Promoting the newsXpress Phonecard at the photocopier is a smart move. With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.

The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.

Terrific GNS Market Fair in Sydney

Even though the GNS Market Fair is barely half over in Sydney, we have had a wonderful time meeting with existing newsXpress members and connecting with good quality prospective newsXpress members. Click on the image to see a larger version of our trade show stand. The stand in Sydney has featured collateral from upcoming seasons, details of newsXpress offers and examples of newsXpress branding.

Smurf branded products at Knox City

newsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.

The range in the photo is just part of the Smurf branded range available at newsXpress Knox.

The Smurf range is selling already.

By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.

newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie. Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.

In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie. This strategy has worked well for us before and we anticipate that it will work well for us this time. Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.

The other benefit of engaging in the Smurf opportunity is relevance. Carrying this range demonstrates a relevance to today;s opportunities. With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range. Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.

newsXpress Supplier Forum in Melbourne a Hit

The second newsXpress supplier forum, this time in Melbourne, was a real hit yesterday. Another room full of suppliers gathered to learn about the newsXpress model and discuss engagement with the newsXpress retail channel.

Some terrific opportunities have emerged out of the two supplier forums held this week. Opportunities for newsXpress, newsXpress members and newsXpress suppliers … especially for suppliers to work together.

Many suppliers commented that the forum presented genuinely unique and exciting opportunities. We think that they presented the newsXpress difference.

By sharing details of the business model we are able to unlock mutually beneficial commercial opportunities and through these deliver even more value for newsXpress membership.

With 125 preferred suppliers now supporting the newsXpress community, our members have excellent choice backed by commercially competitive deals.

newsXpress phonecard: the perfect gift for any occasion

The newsXpress phone card, backed by newsXpress preferred supplier Australian Telecom, is growing in popularity as more newsXpress members understand the value of this as a perfect gift for all occasions in all situations.

Through our card department we are in the business of selling emotional connection.

What better way to reinforce the emotional connection than dropping in a $10 or $20 good value phone card in with the greeting card.

Whether the recipient calls within Australia or overseas, they save money with this phone card.

Every time they make a call, they connect with newsXpress. Every time they speak with a friend or a loved one, they do so through the newsXpress brand.

What a wonderful connection! Perfect for reinforcing the position of the newsXpress brand in helping people make emotional connections.

newsXpress members are encouraged to ensure that all employees understand the value of the newsXpress phone card as a perfect gift … with every greeting card purchase.

Innovative newsXpress supplier forum

newsXpress hosted the first of two newsXpress supplier forums yesterday in Sydney.

Existing and prospective newsXpress suppliers were treated to presentations on the newsXpress point of difference from the shop floor through to the back room of newsXpress Head Office. This insight and terrific two-way engagement with suppliers is set to lift supplier engagement to new and exclusive heights for newsXpress members of the newsagency channel.

On show in Sydney yesterday was the newsXpress difference, vision, commitment, services and transparency which will be seen to be key to success for newsagents over the coming years.

newsXpress appreciates the support from its supplier community, especially those who gave of their time and insights to participate yesterday in Sydney. We also appreciate the expertise and insights of newsXpress members invited to participate in the important meeting.

Castle Towers Makes Good Use of Plasma Displays

newsXpress Castle Towers at the Castle Towers Shopping Centre in Sydney is making excellent use of Plasma displays for promoting a range of products in-store. from newspapers to magazines to cards, the various plasma screens located around the newsagency are used to excellent effect and have been for years. The key, as the folks at Castle Towers know, is fresh content – they are excellent at keeping up with this.

newsXpress understands the value of promoting to shoppers in-store. We are the only newsagency marketing group with a cohesive plan for leveraging customers in-store for add on purchases.