newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.
The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.
newsXpress preferred suppliers are packed with bonus product opportunities like these trees.
The team at newsXpress West Wyalong has put up a terrific range of Christmas products for West Wyalong shoppers. Catering to a broad range of needs and delivering excellent margin, the Christmas 2012 range positions the business well for driving deeper baskets and building good word of mouth for the business as the go to place in West Wyalong for Christmas.
In a recent member survey, newsXpress members shared that they loved the free monthly InStore Offers newsletter produced by newsXpress for members. The newsletter is sent as a PDF that can be customised to look like a personal newsletter from the newsXpress business ton its customers.
Some newsXpress members include the newsletter with monthly accounts, others mail it to their customer database, others email it and others have it in a display unit at the front of the store.
Regardless of how the newsletter is distributed, it spreads the newsXpress message far and wide in a professional and proud way. Every newsXpress member engaging with this is reaching beyond their store with the newsXpress message and showing that not all newsagents are the same.
newsXpress was first to market with this type of marketing platform for newsagents. today, years on, the newsletter connects with our live in-store radio, TV campaigns, seasonal promotions and other consumer marketing connections. It’s an important part of our integrated marketing.
This month’s newsletter features some excellent EXCLUSIVE deals that further show off genuine value from shopping at newsXpress.
newsXpress has provided newsXpress stores with exclusive collateral promoting our newsXpress Magazine Club Card offer and helping to reinforce the newsXpress difference with magazines.
Our exclusive offer helps newsXpress stores position their businesses competitively against other magazine retailers nearby. It’s simple to run and highly valued by shoppers who need to shop above average to tap into the benefits.
The new collateral was provided to members as part of our regular marketing collateral refresh, part of the newsXpress difference – promoting a newsXpress difference.
newsXpress has today launched a completely new website, delivering fresh content and new facilities under a new look. Check it out: www.newsxpress.com.au.
newsXpress has provided members with collateral for promoting LayBys recently. The artwork for two posters was loaded to the member area of the newsXpress website, to give members opportunities for promoting the LayBy opportunity in-store as well as externally.
The LayBy collateral connects with the Christmas 2012 marketing posters already sent to all newsXpress members, using some of the same elements.
Making this available in September gave newsXpress members plenty of time to embrace the opportunity this year.
newsXpress has regularly promoted LayBy at newsXpress member meetings as a terrific way to grow sales – especially in the gift, toy and homewares categories.
newsXpress members received their customisable InStore Offers newsletter well in advance of the end of last month for promoting to customers this month.
This popular free marketing medium helps newsXpress members to promote their businesses nd key group-wide offers to shoppers with a professional presentation.
newsXpress members add store details using smart free technology setup by newsXpress for member benefit.
Newsletter content is a mix of supplier provided material as well as material created by newsXpress reflecting seasonal opportunities – such as Halloween in the current month newsletter.
newsXpress has published fresh advice to members on how to promote their businesses online. The advice unlocks for newsXpress members practical and proven advice on how to leverage a range of online platforms for promoting the retail shop and connecting with people who may be online and looking to make purchases.
This exclusive to newsXpress advice will help members drive traffic – without having to spend any money on external marketing.
The online marketing advice is another example of newsXpress delivering exclusive and valuable benefits to its members, benefits that are measured through the register.
newsXpress is the only newsagency group to be tagged in the TV commercial being run at the moment by Cheeki water bottles. These safe BPA free bottles are a hit in newsXpress stores. Being tagged is a coup for newsXpress members right across Australia and a reason to ensure the Cheeki products are displayed in a prominent position in-store. We sincerely appreciate the support of Cheeki in further promoting our brand.
We are enjoying being at the GNS Market Fair in Brisbane today. It’s been hard to get a moment to photograph the stand without people there talking about newsXpress and what we offer newsagents.
We are thrilled to have already caught up with plenty of newsXpress members and some terrific prospective members keen to grow their newsagencies.
newsXpress is meeting with Hobart area newsagents today to pitch the benefits of our group and how we help people grow more valuable newsagencies.
We are indebted to GNS and the ANF for giving us the opportunity to meet with Hobart area newsagents.
Our message is one of growth through embracing change.
newsXpress is embracing a terrific opportunity today to meet with Launceston area newsagents at a trade day organised by the ANF and GNS.
newsXpress COO Rob Henderson got to speak at the pre trade day conference and is now manning our stand meeting with plenty of tasmanian newsagents and showing off The Blob, an exclusive to newsXpress members product opportunity. Elsewhere on the stand there is a strong pitch for other newsXpress deliverables: marketing collateral, supplier deals, in-store radio, business management support and visual merchandising.
Only Newspower and newsXpress are participating in this important event for northern tasmanian newsagents.
newsXpress Central Highlands in Queensland has been promoting New Idea at the front of the business facing into the mall by tactically placing the New Idea floor display unit next to the display of the very successful Snoozies product.
With the Snoozies being a runaway success across newsXpress, this placement of New Idea is sure to see the title browsed by shoppers who may not have approached the business with purchasing a copy of New Idea on their mind.
Sometimes, tactical placement is more important than a billboard display in driving sales of magazines. It is the incremental purchase that is most valuable. This is why the placement at newsXpress Central Highlands is smart.
Check out the display promoting the exclusive to newsXpress go green and gold competition opportunity at newsXpress Port Lincoln.
This display has been supporting the ACP Magazines titles associated with the competition.
We love the display as it captures the spirit of the competition and the two olympics competitions inspiring this offer.
newsXpress Inverloch is promoting The Blob at the front of the business, facing shoppers as they enter.
Shoppers can’t help but notice the display. The result = sales. Good early sales even before our national marketing has kicked in.
Since The Blob is exclusive to newsXpress members stand to make more from the opportunity. Hence the high profile displays you are seeing here.
From the t-shirts to badges to posters to terrific displays, newsXpress members are engaging with The Blob like no other product in the history of newsXpress. It’s fun, profitable and exclusive.
newsXpress Inverloch is also cleverly promoting the new branding for New Idea on the floor unit next to the display for The Blob. Very smart.
newsXpress members, employees, suppliers – anyone – is welcome to LIKE our Facebook page for The Blob. Read about The Blob, check out photos and videos … have fun with this terrific product available exclusively through newsXpress stores.
newsXpress had a terrific time at the GNS Market Fair in Perth yesterday.
We networked with plenty of newsagents keen to be part of a proactive newsagency marketing group. We also go to show off some of the collateral for The Blob, the BEST Father’s Day gift … EXCLUSIVE to newsXpress.
newsXpress members are reporting excellent results from pre selling The Blob at teir counter. As the photo shows, even a simple poster and demo of the product works a treat with this smart newsXpress member pre-selling 20 units already.
The Blob is exclusive to newsXpress, arriving in-store in time for Father’s Day and to run right trough to Christmas.
Offering excellent margin and backed by an extensive in-store and external marketing campaign, The Blob is set to be fun and successful for newsXpress members and their teams.
The window display created by the team at newsXpress Bairnsdale to promote the GO GREEN & GOLD campaign being run by ACP Magazines exclusively in newsXpress stores across the country is terrific. Bold, creative and eye-catching … sure to drive sales of the related ACP titles.
This window display is just part of the commitment by newsXpress Bairnsdale to supporting the GO GREEN & GOLD campaign.
Click on the image to see a larger version of this wonderful display.
newsXpress stores today launch the Go For Green & Gold campaign in partnership with ACP Magazines.
On offer is four entertainment packages with one being given away every week. That’s over $17,000 worth of prizes.
This is a wonderful promotion you will see featuring in newsXpress stores over the next four weeks – on the shop floor, in windows and at the counter.
The promotion taps into the Aussie spirit at a time when this is high thanks to Olympics coverage.
This EXCLUSIVE promotion is another reason to shop at newsXpress and enjoy the newsXpress difference.