Category: newsagency marketing

Helping newsXpress members promote their businesses online

newsXpress has published fresh advice to members on how to promote their businesses online. The advice unlocks for newsXpress members practical and proven advice on how to leverage a range of online platforms for promoting the retail shop and connecting with people who may be online and looking to make purchases.

This exclusive to newsXpress advice will help members drive traffic – without having to spend any money on external marketing.

The online marketing advice is another example of newsXpress delivering exclusive and valuable benefits to its members, benefits that are measured through the register.

newsXpress tagged in Cheeki TVC

newsXpress is the only newsagency group to be tagged in the TV commercial being run at the moment by Cheeki water bottles. These safe BPA free bottles are a hit in newsXpress stores. Being tagged is a coup for newsXpress members right across Australia and a reason to ensure the Cheeki products are displayed in a prominent position in-store. We sincerely appreciate the support of Cheeki in further promoting our brand.

Terrific GNS Market fair in Brisbane

We are enjoying being at the GNS Market Fair in Brisbane today. It’s been hard to get a moment to photograph the stand without people there talking about newsXpress and what we offer newsagents.

We are thrilled to have already caught up with plenty of newsXpress members and some terrific prospective members keen to grow their newsagencies.

newsXpress meeting with Hobart area newsagents today

newsXpress is meeting with Hobart area newsagents today to pitch the benefits of our group and how we help people grow more valuable newsagencies.

We are indebted to GNS and the ANF for giving us the opportunity to meet with Hobart area newsagents.

Our message is one of growth through embracing change.

newsXpress meeting with Launceston area newsagents

newsXpress is embracing a terrific opportunity today to meet with Launceston area newsagents at a trade day organised by the ANF and GNS.

newsXpress COO Rob Henderson got to speak at the pre trade day conference and is now manning our stand meeting with plenty of tasmanian newsagents and showing off The Blob, an exclusive to newsXpress members product opportunity.  Elsewhere on the stand there is a strong pitch for other newsXpress deliverables: marketing collateral, supplier deals, in-store radio, business management support and visual merchandising.

Only Newspower and newsXpress are participating in this important event for northern tasmanian newsagents.

Tactical promotion of New Idea at Central Highlands

newsXpress Central Highlands in Queensland has been promoting New Idea at the front of the business facing into the mall by tactically placing the New Idea floor display unit next to the display of the very successful Snoozies product.

With the Snoozies being a runaway success across newsXpress, this placement of New Idea is sure to see the title browsed by shoppers who may not have approached the business with purchasing a copy of New Idea on their mind.

Sometimes, tactical placement is more important than a billboard display in driving sales of magazines. It is the incremental purchase that is most valuable. This is why the placement at newsXpress Central Highlands is smart.

Go green & gold promotion in Port Lincoln

Check out the display promoting the exclusive to newsXpress go green and gold competition opportunity at newsXpress Port Lincoln.

This display has been supporting the ACP Magazines titles associated with the competition.

We love the display as it captures the spirit of the competition and the two olympics competitions inspiring this offer.

The Blob on show at Inverloch

newsXpress Inverloch is promoting The Blob at the front of the business, facing shoppers as they enter.

Shoppers can’t help but notice the display.  The result = sales.  Good early sales even before our national marketing has kicked in.

Since The Blob is exclusive to newsXpress members stand to make more from the opportunity. Hence the high profile displays you are seeing here.

From the t-shirts to badges to posters to terrific displays, newsXpress members are engaging with The Blob like no other product in the history of newsXpress. It’s fun, profitable and exclusive.

newsXpress Inverloch is also cleverly promoting the new branding for New Idea on the floor unit next to the display for The Blob. Very smart.

Pre selling The Blob at newsXpress stores

newsXpress members are reporting excellent results from pre selling The Blob at teir counter. As the photo shows, even a simple poster and demo of the product works a treat with this smart newsXpress member pre-selling 20 units already.

The Blob is exclusive to newsXpress, arriving in-store in time for Father’s Day and to run right trough to Christmas.

Offering excellent margin and backed by an extensive in-store and external marketing campaign, The Blob is set to be fun and successful for newsXpress members and their teams.

Terrific newsXpress Bairnsdale window promotion

The window display created by the team at newsXpress Bairnsdale to promote the GO GREEN & GOLD campaign being run by ACP Magazines exclusively in newsXpress stores across the country is terrific.  Bold, creative and eye-catching … sure to drive sales of the related ACP titles.

This window display is just part of the commitment by newsXpress Bairnsdale to supporting the GO GREEN & GOLD campaign.

Click on the image to see a larger version of this wonderful display.

Go for Green and Gold at newsXpress

newsXpress stores today launch the Go For Green & Gold campaign in partnership with ACP Magazines.

On offer is four entertainment packages with one being given away every week. That’s over $17,000 worth of prizes.

This is a wonderful promotion you will see featuring in newsXpress stores over the next four weeks – on the shop floor, in windows and at the counter.

The promotion taps into the Aussie spirit at a time when this is high thanks to Olympics coverage.

This EXCLUSIVE promotion is another reason to shop at newsXpress and enjoy the newsXpress difference.

newsXpress Eli Waters promotes cash prizes

newsXpress Eli Waters is promoting the Pacific Magazines SIGN UP AND WIN opportunity for shoppers by creating an entrance through which shoppers pass to get into the shop. Hung right around the entrance are posters promoting the $250 cash prizes on offer for shoppers who enter the competition.

Once shoppers are in the store, they will see posters for the same promoting hanging from the ceiling. Then, as they head to the counter, they will notice promotion of tho $250 cash prize opportunity again.

newsXpress Eli Waters is pushing hard to win the retailer prize on offer for this promotion – a Samsung Galaxy Tab contributed by Jenlist – suppliers to newsagents of these wonderful devices.

Smart retailers know that promoting a competition in multiple locations – as shoppers enter, browse and leave – is vital to driving success for the promotion.

newsXpress embracing QR codes

newsXpress is about to release its first commercial engagement with QR codes with a special product launch about to hit our retail network. Collateral is being sent with a unique QR code for consumer engagement to drive product enquiry and sales. The unique code will be useable by any QR code reader on iPhones and Android devices … giving newsXpress shoppers an opportunity heighten their experience with our retail channel.

We understand that newsXpress is the first newsagency banner group to use a QR code in this way.

The QR code will be promoted in a number of ways and across multiple consumer engagement platforms.

My Family stickers feature in Toyota Kluger ad

The new ad for the popular Toyota Kluger running in high rotation on national TV features My Family stickers.

newsXpress stores are the best outlets in Australia for My Family stickers. We continue to enjoy excellent sales and these are set to grow thanks to the new Kluger ad.

newsXpress members are promoting the My Family stickers with the pull up banner located at the front of the newsagents, the counter mat at each sales point, a menu from which to select purchases with a white board market and flyers for shopping bags. All these things combine to drive excellent sales of the My Family stickers for newsXpress members.

newsXpress and the stickers suppliers promote the range in several ways including on newsXpress Radio, in our monthly marketing newsletter and through other channels. This activity is unique to newsXpress. It’s something others have tried to copy, after we set the pace.

Our engagement with the My Family stickers range is a benchmark for comparing newsXpress against other newsagency marketing groups. We have done well and continue to do well … thanks to a team effort.

New In Store Offers newsletter to promote newsXpress newsagency outlets

newsXpress provided its July In Store Offers newsletter to newsXpress members earlier this week, in time for end of month mailing.

Bringing together content from a range of suppliers, this newsletter has some excellent opportunities for newsXpress shoppers. It also reinforces the connection each newsXpress store has with its customers.

The big feature of the newsletter are two newsXpress exclusives: the One Direction 2013 calendar which will be in our stores ahead of others and the release of a funky, fun and practical gift for any iPhone or iPad user.

newsXpress provided the In Store Offers newsletter free to members every month in plenty of time for local marketing. It is provided in the form of a fillable PDF, a document that can be changed in-store to include store details – making this a personal newsletter for promoting the local newsXpress business.

newsXpress members engage with the newsletter in a range of ways including:

  • Placement on a stand at the entrance to the business.
  • On display at the counter.
  • In shopper bags with purchases.
  • Mailed with monthly accounts.
  • Delivered with product deliveries.

The content of the newsletter is coordinated with newsXpress radio to drive value from using multiple newsXpress exclusive touch points.

Promoting the In Store offers newsletter

newsXpress members are promoting the latest In Store offers newsletter in self-serve stands at the front of their businesses and in a variety of other ways to drive shopper engagement with the publication.

Promoting each member business, newsXpress itself as well as a range of preferred suppliers, the In Store offers newsletter is proving to be a valuable platform for newsXpress members who want to reach beyond their businesses with a professional communications platform.

The newsletter is provided to newsXpress members well in advance of the start of each month and it carries content which supports newsXpress preferred suppliers.

Considering new corporate stores

newsXpress has been offered three new store locations in recent weeks. One is a greenfield location and two would be replacing existing businesses which wish to exit their respective locations.

We are working through a structured process as we research and consider each opportunity. This process included competitive analysis, budgeting and what we could do with the business.

Regardless of where we end up with the opportunities, the process is valuable for newsXpress as it refreshes our experience with situations encountered by members as they work through similar opportunities.