newsXpress Director Graham Randall ran a popular training at the newsXpress workshop on the Gold Coast this week on retail leasing. Participants heard about lease pitfalls and got to discuss specific situation in a co-operative environment with Graham and their colleagues. The workshop was very popular. It shows newsXpress providing practical help to members long after they joined the group.
Category: newsagency management
newsXpress shows off marketing collateral at GNS trade shows
newsXpress has been showing off some 2013 / early 2014 marketing collateral at the GNS Market Fairs. This collateral, A1 double sided, is sent in landscape and portrait format for members to connect with seasonal and other marketing opportunities.
Developed exclusively for newsXpress, this collateral helps our members tell engaging retail stories.
newsXpress members love the free choice they have over products
newsXpress newsagency marketing group members get to choose for themselves if they take on any product. They are not forced to take product from a supplier.
The freedom afforded newsXpress members is a point of difference for the group, something newsXpress members appreciate and enjoy, something they like compared to the rules and demands placed on newsagents outside of newsXpress who are involved in another group.
This is just one of many beneficial differences offered by newsXpress that separated our newsagency marketing group apart from others in the field, just one thing that helps newsXpress enjoy their membership more and to create the business they want based on local needs and local knowledge. This freedom is important as newsagents navigate to a new business model, one that is locally competitive.
newsXpress newsagency marketing group helps newsagents manage cash flow
Newsagency marketing group newsXpress is offering its members CPA level support and assistance in developing newsagency business cash flow projections. This service will be run as a hands-on group workshop session at the second national conference for the year on the Gold Coast in a few weeks.
Being run by a CPA as well as our own Financial Controller, this confidential small group round table discussion will help participants better manage the cash flow of their business. It will outline how we manage cash in our own newsagencies and explore how others do too in their businesses.
This workshop and one on one discussions on cash-flow are another way newsXpress is expanding its services for newsXpress members to help them build stronger and more successful businesses.
InStore News from newsXpress encourages smiling
The latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.
Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.
Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.
newsXpress members enjoying Despicable Me 2 sales
newsXpress members who jumped on the Despicable Me 2 official merchandise product have had a terrific sales run.
Offered through one of our preferred suppliers, the Despicable Me 2 range has been terrific at generating traffic and driving more efficient sales for engaged stores.
This is another international brand promoted by newsXpress and made available through a valuable preferred supplier relationship – showing the value for newsXpress members from these relationships and from the expert advice available through newsXpress for its members.
The photo shows one store thin on stock just two days after putting out way more stock. A great success!
Newsagency marketing group promotes AFL card range to 50,000+ on Facebook
Newsagency marketing group newsXpress has run another successful Facebook campaign, this time promoting the range of Hallmark AFL cards. Reaching 50,000 Facebook users, this campaign promoted newsXpress stores as the go to retailers for the official AFL team themed greeting cards.
newsXpress is funding more national advertising for the brand and member stores on Facebook to drive traffic and raise consumer awareness. Through this work, newsXpress is showing innovation and leadership.
newsXpress members appreciate structured approach to magazine supply issues
Members of newsagency marketing group newsXpress are enjoying the structured approach offered by the group to driving a more efficient supply and handling of magazines in-store.
Delivered as part of a comprehensive magazine strategy, newsXpress has documented to members first steps in getting magazine distributors to reset supply based on key store specific information. newsXpress has provided members with a structured approach for addressing this.
The newsXpress structured approach is exclusive to us. It’s been developed for newsXpress members to help them to tap into a competitive advantage for their businesses and the group as a whole.
newsXpress believes in magazines and supports this by focussing on growth opportunities presented by good titles.
newsXpress helps members promote magazines in more ways
newsXpress provides members with more ways of supporting the magazine category in their businesses. In addition to an excellent in-store loyalty program, external email campaigns, posters promoting the category and strategies for driving shop floor shopper engagement, we also provide art like that included in this post as a base image for emails sent by the store.
It’s easy for any marketing organisation to say they help a business or retailer in an area of their business, it’s hard to deliver on this promise. newsXpress delivers when it comes to leveraging magazines. While there is no doubt that print media has challenges, newsXpress understands the opportunity and the opportunities for the medium term.
The result is good sales for newsXpress members who engage in our broad successful magazine management and marketing strategies.
newsXpress hosts more cluster meetings for members in regional locations
newsXpress is hosting a cluster meeting for members on the Gold Coast next week. This is another of our series of successful, engaging and open cluster meetings.
Agenda free, these meetings are the ultimate newsXpress member driven networking discussion. feedback from participants so far has been excellent as members love the areas they have got to cover and the business-valuable outcomes they have been able to achieve.
newsXpress has developed its exclusive cluster meetings for 2013 as a unique way of helping regional members engage in discussions with each other and with experts from the newsXpress team. The results speak for themselves – great attendance and terrific interaction.
Access to the cluster meetings is free.
Newsagency marketing group newsXpress promotes EOFY diaries
Newsagency marketing group newsXpress is helping its member newsagents to promote end of financial year diaries with fresh collateral.
The marketing materials have been provided to newsXpress members for use in-store and externally. They can be adjusted for a range of uses – to drive sales of the diaries.
End of financial year diaries continue to be an excellent opportunity for newsXpress members. thanks to the advice of our merchandise team we are able to help make the most of the once a year opportunity.
This is a terrific newsXpress difference.
Newsagency marketing group promotes State of Origin
Newsagency marketing group newsXpress is helping members promote the State of Origin series between NSW and QLD with updated collateral for use in-store and externally to promote this sales opportunity.
This collateral is exclusive to newsXpress members … it’s branded with the newsXpress logo.
Providing collateral for promoting even minor sales seasons and opportunities is part of what newsXpress delivers to its members – to drive traffic and sales. Our creative team develops bold and enticing collateral loved by newsXpress members.
newsXpress delivers the best off-invoice discount for newsagents on a key product line
The newsXpress merchandise team has negotiated even better terms for newsXpress members from a key supplier to our group and newsagents more generally. The new newsXpress discount is the best available for retailers. newsXpress is the only newsagency marketing group with the deal – this reflects our excellent support for the supplier and their popular brands.
This is an excellent example of newsXpress delivering even more value to its members, making sure they profit from better deals we negotiate.
Very special AFL promotion for newsXpress members
newsXpress members will shortly have access to a very special and exclusive promotion around AFL products. Developed by the group with one of our partners, this promotion will be another way we are setting our newsagency marketing group apart from other groups – engaging with mega brands and giving our newsagency members opportunities for making the most from these brands.
The point of difference is valuable not only for newsXpress members but also for our partners who bring to us brands such as the AFL.
While anyone can negotiate a supplier deal, it takes planning, skill and energy to ensure the best possible return from a supplier deal – turning it into cash in the register for participating newsXpress members. This is what newsXpress does.
Newsagency marketing group helping newsagents with lease negotiations
newsXpress has offered assistance, guidance and support to newsXpress newsagency members in lease negotiations for years. We have a structured process through which we provide the service. We also tap into a network of lease professionals to ensure access to best-practice lease advice.
From high street small landlord situations to major national landlords, the newsXpress approach is transparent, co-operative and focused on delivering the best outcome for the newsXpress member.
Our recent success in highly competitive situations gives us good comparative stories against others negotiating leases in the newsagency space. newsXpress has information it can share on a confidential basis that sows the value of the newsXpress approach to negotiating a lease.
As tenants ourselves in three major shopping centres and with personal experience in high street tenancies, newsXpress senior management is able to help in a range of situations. We can bring calm to what is often a stressful situation.
Wonderful Mother’s Day promotion
newsXpress Central Highlands in Emerald Queensland has been promoting Mother’s Day across the front of the store, embracing the season to shoppers as they pass the business in front of the mall. This is excellent use of the Hallmark and newsXrpess seasonal collateral and a wonderful promotion of the Napoleon Perdis make-up kit on offer for one lucky Central Highlands customer.
Newsagency marketing group helps newsagents promote free hugs
While some retailers look at a teddy bear as a product to sell, the newsXpress newsagency marketing group sees it as something that will be cherished for a lifetime, something that becomes part of the family history … giving love at every touch.
This message is part of a very unique newsXpress customer newsletter for May.
Headlined WE ALL NEED HUGS, this newsletter is fresh, heartwarming and connecting newsXpress businesses with their shoppers in a unique and emotional way. It’s innovative marketing yet heartfelt warmth.
This newsletter shows a point of difference for newsXpress that many of our members love. The reaction to the newsletter has been excellent.
Here is the text of the newsletter that customers and newsXpress members are responding so well to:
We all need hugs!
Hugs are the fuel of life. Hugs make us feel good giving them and they make us feel good receiving them. Yes, hugs are important.
We sell hugs here at newsXpress. Well kind of. Our soft toys, plush we call them, are huggable. They’re adorable, warm, loving, soft and furry … perfect for hugging.
Years ago, teddies and other plush items were purchased for new babies. Today, we have customers buying plush items for all sorts of situations …
A young guy buying his first sweetheart a cute bear to hug when he’s not there.
A friend buying a cute cat for cat lover in a nursing home who can’t have a cat there for themselves.
A sister buying her brother a cute plush dog when his dog died.
A grandparent buying their grandchild their first bear.
A parent buying someone their first, politically incorrect, golliwog.
A twenty-something girl buys a Beanie Kid to add to the collection she has been building for more than ten years.
Each of these items is bought to share warmth and to provide hugging opportunities. This is what plush, soft toy, products are about and we are thrilled to offer them to you here at newsXpress.
We source quality products for all sorts of occasions and for people of all ages. If we haven’t got what you are looking for, ask and we will try and get it for you. You’re welcome to hug our plush – our little furry friends will love you for it.
Here at newsXpress we want to spread the love and there is no better way to do this than with a nice teddy bear, Beanie Kid, Ty plush item or any of the other plush items we have here for you.
At newsXpress we offer newsagents innovative support for driving shopper traffic and shop floor engagement.
Launching newsXpress employer assist
newsXpress have launched newsXpress employer assist, a HR service exclusively for newsXpress members.
Provided to newsXpress members at no extra cost, the service will include access to a 1300 hotline for answering your HR or IR issues, regular news in this newsletter on HR issues and a discounted rate for services such as contracts of employment, terminations and Fair Work Australia representation.
We have been working for some time to source an offer for members in the HR area and are pleased to have found an organisation positioned to professionally serve your needs nationally.
This is another excellent and valuable difference delivered from newsXpress to its members.
Launceston newsagent meeting latest networking opportunity from newsXpress
newsXpress hosted what we call a cluster meeting in Launceston on Tuesday last week. This is a round table business discussion / business building meeting where newsagents can talk freely, suggest ideas to others, discuss challenges and network about business generally.
The Launceston, funded and facilitated by newsXpress, is another example of the difference we bring to the life of a newsXpress member, helping by providing time out of the business to work on the business with colleagues.
The result of cluster meetings is usually a to do list back at the shop – based on comments and advice from your peers.
newsXpress leads the newsagency channel in providing networking opportunities.
Halloween 2013 offers out for newsagency marketing group members
newsXpress has launched a series of Halloween 2013 offers to members, presenting excellent impulse and destination purchase opportunities for newsXpress members who want to embrace this lucrative and growing season.
Offered for members without obligation and requirement, Halloween 2013 products include a range of new items as well as the proven everyday Halloween items that have been so successful over the years.
With Halloween worth more than $10,000 in sales in some stores, it’s a valuable season that can set the business up for a good Christmas.