Category: newsagency management

newsXpress meets with suppliers to share insights and opportunities

Members of the newsXpress management and merchandise teams met with newsXpress preferred suppliers in Sydney yesterday to explore opportunities. This was our second supplier forum in just over a month. Combined, we have now met with close to 100 suppliers, formally and informally to work on an exciting 2014.

The agenda for yesterday’s newsXpress newsagency marketing group suplier forum was:

  1. What and who we are
  2. What we stand for
  3. The 3 things that matter the most
  4. Success stories
  5. Contact point opportunities in 2014
  6. Open forum

newsXpress is thrilled with the support from suppliers, their engagement in these forums and the plans already committed for 2014.

Between exclusive deals, early to market opportunities, excellent rebates and other benefits, newsXpress members can be assured of excellent opportunities for 2014.

More business development training opportunities for newsXpress members this week

newsXpress is this week running another business-building training opportunity for members of the proactive newsagency marketing group. This latest session was booked out in a day of being announced, causing newsXpress to make plans for a repeat of the session.

Providing small business newsagents with business management training is over of the many services provided by newsXpress above and beyond access to excellent products teams and exclusive products. The training provides insights into strategies and tactics that can be used to turn product opportunities into real cash that hits the bottom line.

Making newsXpress businesses more successful and therefore more valuable is a core goal of the newsXpress head office team. This latest training serves that goal. The take up indicates wonderful support from newsXpress members.

newsXpress national conference bookings filling

The newsXpress national conference in March this year at the hallowed MCG is set to be a busy and full few days with buying tours, Toy Fair tours and some excellent business sessions fulling the agenda.

newsXpress members are responding to the opportunity by booking early to ensure they lock in the various events that make up the three days in Melbourne.

Sure to provide excellent networking and business building opportunities, the first newsXpress national conference for 2014 is looking like it will be a valuable time in a busy year schedule.

Helping newsagents promote school holiday sales using newsagency marketing group marketing

SchoolHolidaysA4Christmas is over and school holidays are well and truly under way. newsXpress is helping its newsagency marketing group members to more valuably connect with the school holiday opportunity with this fresh school holiday marketing collateral.

Provided in two sizes, this collateral is helping newsXpress members to embrace the school holiday opportunity in a fresh way.

The more we promote our newsagency businesses as different to the traditional newsagency the more successful our business will be. newsXpress is committed to helping members pitch their businesses differently.

newsXpress members achieving above-average magazine sales growth

newsXpress members are achieving excellent year on year sales growth for a range of top selling magazines ahead of the newsagency channel average. This result is a direct result of exclusive training for newsXpress members at our conference and member meetings this year. The data is in and we can see the results of the work in the form of excellent sales results.

This sales growth is another way newsXpress is helping members to grow their businesses in a vitally important core category like magazines.

By sending emails and text messages, engaging in best-practice product displays and providing exceptional customer service newsXpress members are showing that you can grow magazine sales without having to discount them. This preserves margin dollars for the business and ensures maximum value for the business from the magazine category.

Details of first 2014 conference in final stages

newsXpress will be hosting the first of two national conferences in 2014 to coincide with the national Toy fair in Melbourne. In addition to the one day business conference we will host a supplier buying day where we visit three selected suppliers in Melbourne for group buying as well as a Toy Fair buying tour.

As with all recent national conferences newsXpress will be putting funding on the table to financially support members travelling from interstate to attend the conference. This funding helps members to attend who might otherwise not be able to do so.

Instant rewards shopper loyalty program differentiates newsXpress locations

instantrewardsMore and more newsXpress members are embracing the Instant Rewards program first launched by the group earlier this year. Like all initiatives from newsXpress, engagement is not mandatory – newsXpress members are encouraged but not forced to take on the marketing opportunity. To help newsXpress members understand how this works and how to engage actively for maximum value, the group published a how-to guide.  This has just been updated and provided again to members along with practical tips and customer information sheets.

The sales response we are seeing shows the value of Instant rewards (discount vouchers) as an excellent way of demonstrating a point of difference over confusing and old-school points-based loyalty programs.

newsXpress is leveraging the point of difference in Instant rewards for its members through a range of member support activities.

newsXpress newsagency marketing group promotes environmentally responsible greeting cards

nxinstorenovOur newsXpress INSTORE Newsletter for November promotes the environmental friendliness of Hallmark cards.

Acting as unexcelled educational piece, this newsletter gives our customers another reason to trust the newsXpress brand while helping them to understand additional value supporting the Hallmark brand.

newsXpress provides these INSTORE newsletters for local use by newsXpress members. The newsletters can be customised to be from each local business for their local customers.

newsXpress members love these newsletters.

newsXpress helping newsagents: Grow Your Own Way

nxgrowyourownNewsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

Hallmark Christmas Keepsakes at newsXpress

hmkkeepsakes2013Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.

newsXpress NSW/ACT members welcome new RDM

Newsagency marketing group newsXpress members in NSW and ACT are welcoming our latest recruit, Amanda Burns, into their stores as our Retail Development Manager for the region.

Amanda is bringing fresh energy and insights to the role as she gets to meet all our members and share with them new opportunities for their businesses.

Amanda’s hands-on experience in newsagencies as well as with a major supplier provides her with fresh insights that will help newsXpress members grow even more successful businesses.

The appointment of Amanda to this role reinforces the newsXpress commitment to regular, structures in-store business development assistance and guidance from newsXpress as a core offering to its newsagency marketing group members.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

  • Brisbane – Monday 28th October – MDI Head Office and Showroom.
  • Melbourne – Tuesday 29th October – Korimco / Skansen Brands Head Office.
  • Sydney – Wednesday 30th October- IS Head Office and Showroom.

Access to the cluster meetings is free.

Newsagent networking a key message in uplifting Grow Your Own Way campaign

newsagency-growthThe Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.

Helping more Australian newsagents grow

newsagency-growthThe Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.

Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.

newsXpress members promoting the pen in October

nxisoctThe newsXpress In Store shopper newsletter is promoting pens this month, sharing some stories of how pens are used by customers.

This customer engagement newsletter is showing off out connection with pens beyond them being a product we sell. It shows understanding and reinforces the newsXpress customer experience focus.

While newsXpress helps members enjoy good business off some valuable new product categories, we continue to support and work with traditional categories that sit at the core of the Australian newsagency experience.

AFL Grand Final fever

tk1newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.

Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons.  Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken.  A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.

The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.

Uplifting campaign helps all newsagents to focus on growth

nxgrowyourownGROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members.  It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of  their own future.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign  inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Positive marketing campaign for newsagents from newsXpress

nxgrowyourownGROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

More newsXpress members enjoy Peppa Pig success

peppasuccessThanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.