Category: marketing

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week.  This lucky customer is one of many who has visited our Knox store in the four months since it opened.  The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn.  External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.

In addition to high quality double sided A1 posters promoting Easter, newsXpress has also produced a range of marketing collateral for in-store printing for those members who want additional material.  Click on the image to the left to see a larger version of one of the posters produced.  These posters visually connect with the professionally printed posters.  We created the additional collateral for members who wanted to do additional displays or change up displays during the season.

As the newsXpress Back to Work campaign nears its close, many stores are continuing to promote the deals and generating excellent entries in the competition to win a Toyota Yaris. At our own new corporate store, newsXpress Knox, we are enjoying success with this display at the front of the business. It is attracting good traffic and sales.

Back to Work works even outside the work environment. The artwork makes the offer visually appealing regardless of whether there is a shopper connection with work as such.

The feedback on the campaign has been excellent and is encouraging us to look for opportunities already for 2011.

newsXpress stores around Australia are promoting our Back to Work promotion.  Included in the collateral kit were these A1 size posters.  Here is the artwork on one side – promoting our Toyota Yaris giveaway.

newsXpress provided members with a range of marketing collateral with which to promote post-Christmas sales.  The flexible collateral enables newsXpress to make local decisions as to the promotions which best suited their needs.

The professional looking collateral helps newsXpress stores present a professional image rather than relying on hand-written or locally typed signs.

newsXpress Carr’s Armidale believes in bold corporate branding.  Their red Toyota Yaris can be seen around town doing the good work of a busy newsXpress business.  Branding a company vehicle is a brilliant way of taking the brand beyond the shop.  This makes the direct mail campaigns of newsXpress more meaningful since locals are more likely to have seen the brand.  That the Carr family chose a Toyota Yaris is fortuitous given that we are giving away a Toyota Yaris to one luck newsXpress customer as part of our Back To Work promotion in 2010.

Kudos to newsXpress Carr’s Armidale for their bold branding.  Everyone at newsXpress is thrilled with what they have done with their Yaris.

newsXpress has made available another professional newsletter for its members to customise and print locally.  The December INSTORE OFFERS newsletter promotes Hallmark Christmas sound cards, the new moon board game, Scotch gift paper cutters, our digital photo key ring special offer, Christmas magazine gift packs and our excellent 2010 calendar range.

The newslatter is truly innovative in the newsagency channel in that it represents the professionalism and buying power of a national group with the local connection of personalised store details.

Placed out the front of newsXpress locations, this newsletter is helping newsXpress members drive traffic and sales.  We have received excellent feedback of how the newsletter is working well on these fronts.

This INSTORE OFFERS newsletter is another example of newsXpress innovation.  It is provided to our members free each month.

newsXpress Eli Waters was invited by their nearby cinema to operate a Twilight merchandise business in the cinemas as part of their opening celebrations for the new moon movie last week. The display of newsXpress sourced merchandise generated good sales on the night and follow up sales in the shop days later. The initiative was reported on TV with Alan from newsXpress Eli Waters featuring in the story.

Initiative like this is great for newsXpress members and for our brand nationally.

newsXpress has developed addditional Christmas marketing collateral for use by stores in promoting stocking stuffer gifts.  This collateral has been provided to our members through our regular email communication.

This new collateral visually connects with the A1 Merry Giftmas posters we sent out a few weeks ago.  It is designed specifically for displays of lower priced Christmas gift items – some of which featured in the catalogue distributed to homes around newsXpress stores a week ago.

newsXpress recognises the importance of refreshing offers through the Christmas season.

newsXpress has sourced marketing collateral for members keen to dress their stores for the popular Spring Racing Carnival.  This collateral and other support from newsXpress and newsXpress suppliers will help participating newsXpress locations have fun with the carnival socially and commercially.

While not a major season in the overall scheme of the newsagency year, this Spring racing carnival support is another way newsXpress helps members connect with all interests in their customer community.

The team at newsXpress Castle Towers is proudly supporting the newsXpress STOCKTAKE SALE initiative and using this to clear stock and create extra energy in-store.  It is hard to walk into the shop and not know that there are some great deals to be had.  Their execution of the STOCKTAKE SALE opportunity is excellent.