newsXpress has a full house participating in an exclusive and confidential newsagency business development and training workshop today. This session, which will connect members from across Australia, will take participants deep into marketing and management strategies that are working within our newsagency marketing group.
Using the latest in online live webinar technology, this session is another valuable point of difference for newsXpress and its community of members and suppliers.
Newsagency marketing group newsXpress is helping its members to promote Australia Day products with fresh collateral created by the group for its members.
Provided in two sizes, the Australia Day material was released to members prior to christmas so that they could come our immediately after Christmas with their Australia Day themed promotions.
newsXpress members are getting ready for Boxing Day Sales with newsXpress exclusive collateral for the big day provided by the group to members.
With traditional Boxing Day Sales running for two weeks, the collateral provides members with posters to use right away from december 26 for promoting that their business is participating in this legendary sales event.
The collateral has been provided by newsXpress in several sizes for local store use.
newsXpress has released two other collateral opportunities to members this week.
A newsXpress promotion on Facebook (and Twitter) of Family Circle magazine and our retail network as the go-to retailers for the title has been seen by more than 62,000 facebook users.
newsXpress is running facebook campaigns as part of its out-of-store marketing of key products and our retail network. This activity is all about brand awareness for us and the products we are promoting such as Family Circle.
The Facebook posts also drive engagement with the newsXpress website as consumers ask us more questions as a result. Watch for more of these campaigns in 2014 as we reach out further.
newsXpress last week launched an exclusive plush product promotion with an exciting flyer and in-store poster promotional campaign. developed by our own marketing people and connecting with the worldwide successful Ty brand. This latest campaign is another way newsXpress members can leverage their group membership to drive traffic and sales by supporting a well-known brand.
This latest flyer campaign from newsXpress is being professionally delivered to at least 10,000 homes surrounding participating stores.
The Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.
Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.
newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.
Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons. Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken. A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.
The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.
newsXpress Maryborough in Victoria, the National Hallmark Alliance Retailer of the Year, has joining in with the Hallmark AFL promotion that is exclusive to newsXpress members.
With this terrific display, newsXpress maryborough is in the running for a wonderful AFL grand final ticket prize pack. Their cards are the centrepiece supporting plenty of AFL merchandise.
Newsagency marketing group newsXpress and Hallmark have teamed together to drive sales of the AFL cards and help customers embrace AFL fun in-store.
newsXpress has run another commercial advertising campaign on Facebook, reaching more than 50,000 Facebook users – promoting newsXpress outlets as the go to outlets for feast and Bike magazine and the features they contain connected with the Tour de France.
This latest promotion connects newsXpress stores with the Tour De France for people talking about this on Facebook. It’s a carefully considered and constructed campaign on a topic of considerable interest to Australian Facebook users.
The latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.
Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.
Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.
newsXpress members are loving the Win a Car promotion from Pacific Magazines. They love that one customer will win a car and that they too could win a car. It’s double the reason to get behind the promotion, double the reason to be promoting Pacific magazines titles in prime position in store and in front of the store. This time last year we achieved a channel leading sales uplift as a result of engagement in the promotion. 2013 could be the same all over again.
The newsXpress newsagency marketing group is proud to have included professionally designed and printed posters promoting local shopping and the connecting of each newsXpress business to the local community in a collateral pack just sent to newsXpress stores.
The supplying of these A1 posters connects with other promotion of local community connection work undertaken by newsXpress earlier this year and in 2012 … continuing a tradition of our newsagency marketing group in helping newsXpress members to remind local shoppers of their community connection.
This wonderful collateral and the overall local community support campaign is one more way newsXpress sets itself apart from other newsagency marketing groups. It demonstrates our understanding of the importance of local communities and their support for local businesses and vice versa.
This is a valued newsXpress point of difference.
newsXpress members from across Australia are booking to attend and participate in our 2013 conference. With travel subsidised by newsXpress, we are making it easier for members to share in this important event.
The agenda is developing as practical and insightful with excellent business growth opportunities to flow. Equally important is the networking opportunities plus the exclusive buying opportunities at the conference and the newsXpress exclusive buying tour of the Toy Fair the day prior to the conference.
newsXpress 2013 National Conference. Tuesday March 5th, 2013. Melbourne Cricket Ground. 9.00am -5.00pm.
2013 Conference Cocktail Evening. Rivers Edge. 7.30 pm – midnight.
Both events are fully funded by newsXpress.
In a recent member survey, newsXpress members shared that they loved the free monthly InStore Offers newsletter produced by newsXpress for members. The newsletter is sent as a PDF that can be customised to look like a personal newsletter from the newsXpress business ton its customers.
Some newsXpress members include the newsletter with monthly accounts, others mail it to their customer database, others email it and others have it in a display unit at the front of the store.
Regardless of how the newsletter is distributed, it spreads the newsXpress message far and wide in a professional and proud way. Every newsXpress member engaging with this is reaching beyond their store with the newsXpress message and showing that not all newsagents are the same.
newsXpress was first to market with this type of marketing platform for newsagents. today, years on, the newsletter connects with our live in-store radio, TV campaigns, seasonal promotions and other consumer marketing connections. It’s an important part of our integrated marketing.
This month’s newsletter features some excellent EXCLUSIVE deals that further show off genuine value from shopping at newsXpress.
The EXCLUSIVE newsXpress branded and ACP published Halloween Party Book is selling well.
Delivered to newsXpress stores with an excellent margin, the party book connects with the newsXpress Halloween seasonal collateral and provides families, workplaces and community groups with some excellent ideas for engaging with Halloween in a fun and valuable way.
This is another excellent point of difference from newsXpress.
newsXpress radio, playing in newsXpress stores, promotes partner suppliers, driving sales of their product above other product in-0store. It’s a terrific network platform off of which newsXpress and its partners can promote the business for a mutual win.
Through advertising, comments and other connections, newsXpress radio unlocks additional value from group membership.
newsXpress provides members with access to newsXpress radio at no additional cost, saving members more than $600 a year.
The t-shirts sent by newsXpress to newsXpress members promoting The Blob include a QR code on the back, taking people to the website and helping drive further engagement with the product.
newsXpress is using QR codes in a number of ways to help promote the brand and newsXpress businesses in coming months … showing off how this technology can make consumer engagement easier.
Check out the latest fashion item set to hit newsXpress sxtores across Australia.
The Blob t-shirt is here.
It’s bold and bright. Sure to cut through the colour in-store and help drive sales of The Blob.
This is a newsXpress exclusive and that’s what is so exciting!
The newsXpress is gearing up to exclusively launch The Blob here in Australia. A terrific phone stand and screen cleaner, The Blob is a product for everyone with a mobile phone.
For use at home, at work, in the car … jus about anywhere, The Blob is a great gift for dad for Father’s Day or for anyone.
newsXpress has gone out and sourced The Blob as part of a strategy to provide our retail network with a point of difference, a profitable and valued point of difference.
We are delivering a product with good margin and backing it with excellent marketing collateral, a social media campaign and an advertising campaign. This is what newsagents tell us they are looking for in a marketing group, a point of difference.
The Blob is about much more than just this product, it is about strategy and unity for businesses trading under a common shingle.
It is hard work finding products that can work in 170 different businesses and to provide collateral that works in a broad variety of retail situations. Undaunted by the challenge, newsXpress invests in its network, to help its members achieve beyond their local store view and to trade by working together with a common goal.
The Blob is here to take over the world … well, Australia at least. It is a product customers will love when they are shown how it works. It’s a perfect product with which to engage in retail theatre and to have fun. It’s a product all team members can play with. And they will.
newsXpress business owners will engage with the product and use it to drive mobile phone recharge business and mobile phone handset sales. The Blob presents newsXpress members with a win win win opportunity!
Look out for The Blob soon in your local newsXpress store. It’s unlike anything you’ve seen before.
Note to newsXpress members: watch out for those who will criticise for they have started already. Too often those who cannot or will not innovate prefer to criticise those who do. Success is earned by hard work and not criticising a competitor.
newsXpress continues to provide free live in-store radio to newsXpress members. Playing music, news and sharing information, our live in-store radio offer is delivering excellent benefits to newsXpress members … connecting them as a network, ensuring consistency around in0store promotions and offering a platform through which newsXpress preferred suppliers can promote uniformly across our network of proactive retail businesses. newsXpress radio delivers:
Delivering in-store radio free to newsXpress members adds close to $1,000 worth of promotional value of newsXpress members … driving sales, encouraging smiles and more deeply connecting the newsXpress brand with shoppers in-store.