Magazines | newsXpress Blog

MR newsXpress BEACON BRANDING

Now that ‘Mr newsXpress‘ Graham Randall is back out on the road serving newsXpressers, he had to learn how to beacon brand. See the “Chairman” in action here at newsXpress Westpoint learning how to do it.

Mary McNeil one of our Business Development Managers was on hand to teach both Graham and the Westpoint team how to beacon brand. As part of our overall 4 point magazine strategy beacon branding has helped newsXpressers lift magazine store on store sales to the highest in the industry in terms on volume per outlet.

We love magazines at newsXpress.

Display solutions at newsXpress Glendale

As written earlier in this blog, newsXpress Glendale commissioned an innovative refit last year. Among the great designs is this solution to your A5 Teenage magazines display dilemmas.

Good Health magazine display at newsXpress Indooroopilly.

Note the clever use of point of sale giving the background a 3D effect.
Use of Forever friends Bears to spell the message ” Happy Birthday”, and carefully constructed cake with candles.

Who could resist buying this magazine with such a stunning display? Well done to the team at newsXpress Indooroopilly.

Light at the end of the tunnel – newsXpress The Pines

newsXpress The Pines has just under gone extensive refurbishments and a shop-fit in the last fortnight, things are still progressing and moving forward nicely… A job well done to the team at newsXpress The Pines for all their hard work and efforts through this hectic time of transition…
Lyndall and her newsXpress team will continue to work on the transformation of this store to cater for all the newsXpress key strategies to drive new business…

The photos show the new front of the store layout with a strong Easter presence, the Beacon Branding of the weekly magazines and the Diddl display.

Modern Easter at newsXpress Deception Bay

The team at newsXpress Deception Bay went left field this year – and have gone searching for Easter Brides!

They sold two magazines while setting up the display and customer reaction has been extremely high. They have also capitalised on this interest by including complimentary products such as photo albums, horse-shoes, white tape for the limo and assorted gifts.

The window has been decorated in a more traditional manner with a strong focus on kids and bunnies.

Easter Displays at newsXpress

As Australians prepare to eat record quantities of chocolate this Easter, these beautiful displays of Easter related product are already selling to astute customers. By displaying your stock early, and with style, you will achieve maximum sell through.

The Displays are from newsXpress Caboolture, and newsXpress Deception Bay.

JUST IN – newsXpress Deception Bay

newsXpress Deception Bay owner Brett places ‘Just In‘ Bookmarks on new monthly magazines, and also specialty niche titles when he knows customers are waiting anxiously for the issue to arrive. This ensures an easy shopping experience for his customers!

Using promotional ends to make money not just look good

newsXpress Castle Towers are retailers not just newsagents. By devoting ends to product that sells not just promote, they are making more money. Whilst magazine promotions look good, we are in business to use every square inch of the shop for profit not promotion. Magazines can be promoted in other ways and newsXpress is forging forward by selling magazines and promoting them well, yet using real estate in more profitable ways. We love magazines but we are also promoting other parts of the retail offer to add more dimension to our stores.

This approach is certainly embraced by our customers as the results prove.

newsXpress Castle Towers promoting (and selling) diaries and plush gifts where magazines have traditionally been the sole occupant.

Publishers A-OK! with level of newsXpress support

The newsXpress exclusive promotion with OK! magazine this week has been exceptionally well supported by members as these photos clearly show.

The promotion rewarded each purchase of OK! magazine with a gift of the haute couture Hollywood Fashion Tape to co-incide with this week’s Oscars ceremony.

newsXpress Ascot Vale – situated on a High St have plastered their front window with OK! materials. It has certainly generated publicity with the high traffic flow.

newsXpress Cairns Central have utilised a structural pillar to decorate with the OK! marketing materials. This is clearly visible while looking through the weekly magazine stand, which has been Beacon Branded to highlight the on sale OK! title.

newsXpress Caboolture have expertly cross promoted the OK! magazine exclusive with a global Women’s Day ‘Everyday Food’ offer.

newsXpress Frankston have shown great creativity with their iconic display. Notice the large bow in the top left hand corner…

newsXpress/OK! promotion adds value to customer

One of the strengths of a marketing group is their ability to co-ordinate and execute exclusive promotions to add value to their customers. A great newsXpress example is the current OK! magazine promotion which rewards the purchaser with a packet of Hollywood Fashion tape – an essential item for any fashion conscious woman in 2008!

newsXpress Capalaba: Using front and centre stage, with large posters in their light boxes, this display cannot be missed!

newsXpress Camp Hill: A strong display with a lot of response for the free gift!

Hollywood’s Big Night gets the OK! from newsXpress

OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.

With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.

Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.

newsXpress Ballarat used this effective full face display with the DL flyers to support their massive front window merchandising.

newsXpress Beers, Port Lincoln used creativity and dressed up some shop mannequins using the Hollywood tape in this glamorous display.

newsXpress Eastland utilised a powerful marketing display at their New Release Magazine racking as well as a strong waterfall merchandising to increase exposure.

newsXpress Eumundi dedicated prime real estate next to the news-stand for their promotional display.

newsXpress Forest Hill built this bold end directly facing customers as they walk into the store.

newsXpress Kingaroy Mall made sure customers knew their was a big event on with this exciting arrangement bordering the daily news publications.

Obsessing about magazines

newsXpressers obsess about magazine growth hence the network of stores has the highest VPO in the channel. Have a look at this great innovation at newsXpress Indooroopilly. They run these stands at all three stores they have under their stewardship. We love magazines at newsXpress. Full face major titles and let the magazine cover do the work.

‘Just In’ Magazine Marketing

To help drive incremental sales of magazines, newsXpress has developed the ‘Just In’ bookmark. This exclusive in-store marketing initiative is another part of our obsession with the magazine category. All stores were allocated a quantity of these unique marketing tools at no cost to them.

newsXpress Goulburn have already started to use their ‘Just In’ arrows to attract customers attention with great early success.

Driving Magazine Growth

newsXpress continues to have the largest growth in the magazine category in the Newsagency channel. With its unique magazine strategy of beacon branding, header cards, the magazine club card and just in book marks, newsXpress leads the channel in growth by combining its great relationships with ACP, Network, Pacific and Gordon & Gotch.

To have the highest growth in the country exceeding all others by a long way is no mean feat. Its testament to the hard work by newsXpressers in driving the category and the unique IP of the newsXpress support team.

newsXpress has a no fuss attitude with magazines. We believe in working with suppliers and distributors to drive the category, and getting on with business and not being stuck in the past.

Co-Location drives Puzzle titles

newsXpress believes in co-locating puzzles magazines to drive sales in this fabulous category. By placing your puzzles titles close to women’s interest and also having a traditional section in your main deck of magazines you will drive add on sales in this category. Have a look at how newsXpress GPO does it.