Note the clever use of point of sale giving the background a 3D effect.
Use of Forever friends Bears to spell the message ” Happy Birthday”, and carefully constructed cake with candles.
Who could resist buying this magazine with such a stunning display? Well done to the team at newsXpress Indooroopilly.
newsXpress The Pines has just under gone extensive refurbishments and a shop-fit in the last fortnight, things are still progressing and moving forward nicely… A job well done to the team at newsXpress The Pines for all their hard work and efforts through this hectic time of transition…
Lyndall and her newsXpress team will continue to work on the transformation of this store to cater for all the newsXpress key strategies to drive new business…
The photos show the new front of the store layout with a strong Easter presence, the Beacon Branding of the weekly magazines and the Diddl display.
The team at newsXpress Deception Bay went left field this year – and have gone searching for Easter Brides!
They sold two magazines while setting up the display and customer reaction has been extremely high. They have also capitalised on this interest by including complimentary products such as photo albums, horse-shoes, white tape for the limo and assorted gifts.
The window has been decorated in a more traditional manner with a strong focus on kids and bunnies.
As Australians prepare to eat record quantities of chocolate this Easter, these beautiful displays of Easter related product are already selling to astute customers. By displaying your stock early, and with style, you will achieve maximum sell through.
The Displays are from newsXpress Caboolture, and newsXpress
newsXpress Castle Towers are retailers not just newsagents. By devoting ends to product that sells not just promote, they are making more money. Whilst magazine promotions look good, we are in business to use every square inch of the shop for profit not promotion. Magazines can be promoted in other ways and newsXpress is forging forward by selling magazines and promoting them well, yet using real estate in more profitable ways. We love magazines but we are also promoting other parts of the retail offer to add more dimension to our stores.
This approach is certainly embraced by our customers as the results prove.
newsXpress Castle Towers promoting (and selling) diaries and plush gifts where magazines have traditionally been the sole occupant.
The newsXpress exclusive promotion with OK! magazine this week has been exceptionally well supported by members as these photos clearly show.
The promotion rewarded each purchase of OK! magazine with a gift of the haute couture Hollywood Fashion Tape to co-incide with this week’s Oscars ceremony.
newsXpress Ascot Vale – situated on a High St have plastered their front window with OK! materials. It has certainly generated publicity with the high traffic flow.
newsXpress Cairns Central have utilised a structural pillar to decorate with the OK! marketing materials. This is clearly visible while looking through the weekly magazine stand, which has been Beacon Branded to highlight the on sale OK! title.
newsXpress Caboolture have expertly cross promoted the OK! magazine exclusive with a global Women’s Day ‘Everyday Food’ offer.
newsXpress Frankston have shown great creativity with their iconic display. Notice the large bow in the top left hand corner…
One of the strengths of a marketing group is their ability to co-ordinate and execute exclusive promotions to add value to their customers. A great newsXpress example is the current OK! magazine promotion which rewards the purchaser with a packet of Hollywood Fashion tape – an essential item for any fashion conscious woman in 2008!
OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.
With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.
Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.
newsXpressers obsess about magazine growth hence the network of stores has the highest VPO in the channel. Have a look at this great innovation at newsXpress Indooroopilly. They run these stands at all three stores they have under their stewardship. We love magazines at newsXpress. Full face major titles and let the magazine cover do the work.
To help drive incremental sales of magazines, newsXpress has developed the ‘Just In’ bookmark. This exclusive in-store marketing initiative is another part of our obsession with the magazine category. All stores were allocated a quantity of these unique marketing tools at no cost to them.
newsXpress Goulburn have already started to use their ‘Just In’ arrows to attract customers attention with great early success.
newsXpress continues to have the largest growth in the magazine category in the Newsagency channel. With its unique magazine strategy of beacon branding, header cards, the magazine club card and just in book marks, newsXpress leads the channel in growth by combining its great relationships with ACP, Network, Pacific and Gordon & Gotch.
To have the highest growth in the country exceeding all others by a long way is no mean feat. Its testament to the hard work by newsXpressers in driving the category and the unique IP of the newsXpress support team.
newsXpress has a no fuss attitude with magazines. We believe in working with suppliers and distributors to drive the category, and getting on with business and not being stuck in the past.
newsXpress believes in co-locating puzzles magazines to drive sales in this fabulous category. By placing your puzzles titles close to women’s interest and also having a traditional section in your main deck of magazines you will drive add on sales in this category. Have a look at how newsXpress GPO does it.
