Magazines are included in, on average, half of all purchases made in newsagencies. While the category faces some challenges, we know from our private newsXpress same store year-on-year data analysis that growth can be achieved. newsXpress pursues magazine sales growth through a considered business management strategy. We work closely with our members on a multi-faceted strategy which helps newsXpress newsagents resolve supply issues efficiently, improves the shopper experience and rewards loyalty.
A small but important part of our approach to magazines is our use of newsXpress branded headers in-store. These are placed at the top of each column of magazines. Our magazine headers clearly identify categories, identify the MPA (Magazine Publishers of Australia) code and thereby make title placement by newsagent staff easier and more consistent and make the department look professional.
Shoppers react well to our newsXpress magazine headers – they can more easily find the category they want. We have received complimentary comments about how professional they make the magazine department look.
Magazine headers are part of the starter pack new newsXpress members receive when they join our group. They, along with other magazine elements in our starter pack, allow us to introduce newsXpress strategies to new members as they prepare to re-launch under the newsXpress brand.
The headers are part of the reason newsXpress newsagencies outperform other newsagencies in year-on-year same store magazine sales.
