Category: Magazines

newsXpress Village Mackay, part of the Pacific Magazines Top 500 club, achieved the biggest sales uplift for the June, July and August 09 issues of Better Homes and Gardens.  Their prize was a dinner for themselves and ten friends prepared by ‘Fast’ Ed Halmagi from the Better Homes and Gardens TV show.

Troy and Gillian Ross ought to be very proud of their achievements.  The Daily Mercury in Mackay published a story and photo about their win yesterday – giving their business even more exposure.  It is great celebrating success such as this!

Their sales uplift achieved by newsXpress Village Mackay, off the back of already excellent sales, was achieved through proactive in-store engagement with the title as well as newsXpress marketing initiatives.

Nick Chan, CEO of Pacific Magazines was an important speaker on day two of our newsXpress Conference in Melbourne this week. The heart of Nick’s presentation and his answers to questions from the audience and James Manning from MediaWeek was that the product itself is key to the success of a magazine. While cover price discounts and tip-ons may drive sales spikes, long-term consumer support is achieved through a consistent product which serves the target demographic.

Having Nick available for the conference and to take questions provided newsXpress members and other newsagents attending an opportunity to talk directly with the CEO of an important supplier to the newsagency channel. This is an opportunity not available to many newsagents.

The newsXpress conference brought together an excellent panel of speakers offering diverse views which will benefit the attending newsagents for months to come.

Our newsXpress corporate store is experimenting with a new corporate style of magazine display, at the front of the shop, as a lure to bring passers-by into the newsagency.  This strategy is working well.  Magazine sales in our Watergardens (VIC) store continue to track significantly against the trend in many other newsagencies.

By using a mixture of publisher supplied material, in-store creativity and our own materials, these displays present a unique message and demonstrate our point of difference.

We are enjoying success from bring new customers to our business and proving that growth is achievable in the magazine category.

The Just In bookmarks from newsXpress are another point of difference we deliver to our members to help promote newsXpress newsagencies as the magazine experts.  The bookmarks are placed on monthly magazines which are just in – to draw attention to new titles.  It is attention to detail like this which separates newsXpress from other newsagencies.  newsXpress provides the bookmarks to members for no cost.

The just in magazine bookmarks are part a broader and considered strategy developed by newsXpress to use consumer touchpoints in-store to build the shopping basket.

With excellent traffic in newsagencies, the opportunities for using the store itself to achieve this are excellent.  The keys we have discovered are: consistency, a professional approach and adding value.  The magazine just in bookmark ticks each of these boxes.

newsXpress is proud to partner with Lovatts, Australia’s premier crossword and puzzle publisher, to support Brain Awareness Week.

Brain Awareness Week is an international enterprise organised by the Dana Alliance for Brain Initiatives to advance public awareness about the progress and benefits of brain research. This year Brain Awareness Week will be held between 16-22 March.

There is a strong correlation between remaining brain active and restricting the onset of brain health issues so it is appropriate that newsXpress partners with Lovatts to support this cause.

Thanks to Lovatts, newsXpress stores have a great value offer for customers.  Holiday Collections Issue 68 will come bagged with a Cryptic Collections A4 puzzle book and a handy How to do Cryptic Crosswords booklet, total value of over $16 for just $9.50.