newsXpress Umina is promoting the ACP Magazines I Love Magazines campaign with this bold display facing customers as they enter.
Using the collateral provided to all newsXpress stores by ACP, the team at Umina is making sure that their customers know about the campaign and the opportunity for them to win money as offered through the promotion.
newsXpress endorses the I Love Magazines campaign as it connects shoppers with this important product category in our businesses.
With the latest issue of Better Homes and Gardens featuring in our January in-store newsletter, some newsXpress stores are taking the opportunity to promote the magazine with the newsletter.
Each month in our newsletter we feature a popular title, providing additional promotional support in pursuit of incremental business.
The newsXpress in-store newsletters are available to members for personalisation (with local store details) and promotion to customers.
The stand in the photo shows the newsXpress newsletter and Better Homes in the one unit – located at the entrance of this newsXpress store.
One more newsXpress difference!
newsXpress provides a range of services for helping newsXpress members revise and adjust their magazine range. This service is part of a suite of exclusive Magazine Management services offered by newsXpress to members to help them get the best possible return from this important department.
Working with the magazine distributors, we are able to assess and adjust supply based on sales history. This results in a more efficient assortment – an important achievement as part of an overall magazine relay.
newsXpress is the only newsagency marketing group offering such a comprehensive and integrated magazine management solution. The result for newsXpress members is a more competitive and commercially valuable offer in the magazine space.
newsXpress understands the importance of magazines in attracting traffic to newsagency businesses. It balances this importance with serving the commercial needs of the business, ensuring that magazines are genuinely viable.
newsXpress Business Development Managers are able to access the magazine management resources available to newsXpress members. This in-store assistance and guidance is a key difference delivered by newsXpress.
newsXpress Ballarat has an excellent display promoting The Australian Women’s Weekly and the Christmas Classics cookbook which comes with the magazine this month.
The delicious looking display is a wonderful centrepiece in the store’s Christmas promotion and an excellent example of retail theatre. Congratulations to everyone involved!
newsXpress members receive visual merchandising tips as part of our regular (email and face to face) member communications. Our focus is on displays which drive incremental business.
newsXpress Knox has successfully used the latest issue of The Australian Women’s Weekly to draw shoppers into the store. Shoppers to Knox City Shopping Centre are still finding this relatively new store and so the store team uses this high profile lease line location to attract customers with top selling magazines from the ACP range.
Since last Wednesday, the display stand has had to be regularly topped up as shoppers have purchased from the display.
Tactics like this display and how it is used are part of the newsXpress comprehensive magazine opportunity program which separates newsXpress stores from other newsagencies. We are the newsagency marketing group with the best magazine specialisation.
newsXpress Toronto is promoting the newsXpress magazine difference to shoppers as they enter the store by using newsXpress collateral supporting our Magazine Club Card. Placement of the collateral above each of the top selling weeklies reinforces the value of shopping at newsXpress for magazines over the other retailers offering magazines in town. The newsXpress marketing team loves to see the different ways newsXpress stores use the collateral we create.
newsXpress Young is enjoying good success in promoting plants with gardening magazines at the entrance to their business. The initiative is certainly paying dividends, they have sold 6500 plants over the last 12 months and lots of magazines from this front of store display.
newsXpress Business Development Managers see local store initiatives such as this in their visits and share them with other stores through email and their face to face visit cycle. Connecting newsXpress stores by sharing ideas like the success at newsXpress Young is another part of the newsXpress difference.
newsXpress Sunbury is chasing impulse business with this smart tactical display at the counter promoting a range of kids books.
At an ideal height for browsing by the target reader, the display brings these titles out of their usual magazine location and into a more impulse purchase opportunity location.
Like all good counter displays, this display is certain to rotate through and thereby combat store blindness.
The two dishes cooking in-store at newsXpress Streaky Bay (SA) gave the shop a warm and comforting smell and helped sell more copies of the Slow Cooker and other cookbooks from the ACP range. The display led to good impulse purchases as well as providing Sue and the famile with dinner that night!
One additional book on the display was The Aussie dumb a&$e cook book, a cookbook aimed at blokes. newsXpress Streaky Bay has sold 75 of these at $24.95.
The team at newsXpress Leongatha has put together a vibrant and attractive display promoting Gardening Australia in-store. More than a traditional magazine display, the column really brightens the store and this helps retail sales – not just for the magazines but more broadly. Attractive visual merchandising like this separates the store from other retailers carrying Gardening Australia.
The power end display of MasterChef at newsXpress Forest Hill is powering sales of the latest issue of the magazine. Thanks to its relationship with News Magazines, newsXpress is able to facilitate access to marketing collateral for MasterChef as well as ensuring access to extra stock.
Annette Sym is touring the country supporting the launch of Symply Too Good To be True 6 and is dropping in on newsXpress stores in her travels. At our Knox City store in Victoria recently, Annette visited and signed some books along with marketing collateral which we had at the counter. This personal note to our customers is indicative of what makes Annette loved by newsagents and her fans. newsXpress has been able to help members ensure that they have on-going supply of this popular title.
newsXpress Leongatha is promoting Symply Too Good To Be True 6 on the dance floor of the store with this excellent display. Team member Dianne decorated the display to bring it to life and generate more shopper attention. Great sales are bound to follow.
It was Dianne’s birthday when we visited and the staff had bought her flowers, a small gift and said happy birthday to her over the intercom.
newsXpress Leongatha is a happy and rpoductive place to work.
newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book. Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.
Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.
If you live in Yarram, visit newsXpress Yarram.
Annette Sym’s Symply Too Good To be True 6 has been selling very well at newsXpress Forest Hill thanks to this power end display as well as tactical engagement designed to drive impulse purchases in the store. Extending the basket with a $28.00 purchase is a very nice outcome … made all the more easier thanks to newsXpress tactics.
Getting stock has not been an issue thanks to the newsXpress supplier relationship which keeps stock flowing of high selling titles.
Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:
Relaying magazines and introduced beacon branding at the same time
Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.
Embracing in-location magazine displays with great success.
Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.
Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.
Well done to David, Gina and the team!
You can’t miss the Hallmark Father’s Day card promotion at newsXpress Eli Waters.
The terrific display makes the Hallmark card range the hero and the opportunity to win an MP3 player and speakers the carrot to make the purchase. By showing off the actual prize it makes the competition real for shoppers in-store.
newsXpress has organised the free MP3 players for members as part of the newsXpress / Hallmark Alliance Program. newsXpress funds access to this for members carrying the Hallmark everyday range.
The team at newsXpress Bairnsdale is promoting the newsXpress exclusive free bag which comes with the latest issue of Donna Hay magazine with this excellent in-store display.
Displaying the magazine and the bag in the one display along with the promotional poster make the pitch simple and compelling – as the photo shows. The display is designed and placed within the store to drive good impulse business.
The team at newsXpress Bairnsdale understand the value magazine promotions to drive not only impulse business but to give the store a visual lift.
newsXpress Watergardens is promoting Annette Sym’s new Symply Too Good To Be True 6 book out the front of the store and generating excellent sales as a result. Capitalising on the excellent media coverage of the launch, the display is drawing shoppers to the store to brose and buy the popular title.
The eye-catching display by Renee deserves special appreciation since it was created without any marketing collateral from the publisher.
The columns at the front of the newsXpress Watergardens store are used well to promote fresh offers from the business – like other retailers do with fresh window displays.
The counter promotion of Annette Sym’s Symply Too Good To Be True 6 has been a tremendous hit at newsXpress Knox. Not only has Symply Too Good To Be True 6 sold extremely well but sales of editions 1 through 5 of the series have been excellent. Extra stock has been ordered, again, to keep up with demand.
The team at newsXpress Knox is following the newsXpress recommended approach and it is working a treat – driving excellent impulse business at the counter.
This is further evidence of the newsXpress difference working. Adding $7.00 in margin to a sale containing a single newspaper, a magazine or a greeting card makes that sale far more valuable. It also reinforces the value of shopping at newsXpress to the customer and is more likely to birng them back.
Extending the shopping basket through practical tactics is an important part of the what newsXpress delivers to its members.