Category: Magazines

newsXpress members are making bonus commission from the launch issue of Grand Designs Australia. Thanks to additional support from the publisher, Universal Magazines, newsXpress members were able to set supply quantity and tap into additional margin. This is in addition to delayed billing.

Grand Designs Australia is proving to be a popular title with some ordering additional stock already. We encourage not only newsXpress members but all newsagents to actively promote the title to make the most of such a high-profile product launch.

Lovers of slow cooker cooking have been waiting for this new title from ACP.

Slow Cooker 2 is OUT NOW!

The original Slow Cooker title was a runaway success for newsXpress stores – ACP has to airfreight extra stock in just for us, to satisfy newsXpress shopper demand! Will we repeat that sales success with this new title? We hope so. Slow Cooker 2 is packed with new recipes, delicious recipes with which to tempt family and friends.

newsXpress members are being tactical in placement, promoting the title in high traffic areas where it is most likely to be purchased on impulse. They are also supporting this with excellent promotional displays as shown in the photo.

newsXpress members were proactive with Slow Cooker 2 prior to publication thanks to a pre-order campaign promoted to members. the pre-order form enables newsXpress members to take orders and get payment prior to the title actually going on sale.

With supermarkets not set to get Slow Cooker 2 for weeks yet, newsXpress members are making the most of the opportunity from ACP Magazines.

The ACP cookbook range is an important part of the magazine mix in a newsXpress newsagents. Our goal is for members to carry all current titles which is usually around 25 titles of the regular format and a similar number of the smaller format titles.

newsXpress Bishops Goondiwindi is promoting the Pacific Magazines Win a Barina Spark! competition with this terrific aisle end display.

Facing shoppers as they enter the business, the display really pulls focus and is certainly driving engagement with the magazines from Pacific which are part of the promotion, titles like New Idea, Famous, Who, Better Homes and Gardens, Feast, Home Beautiful and That’s Life.

This is a well timed promotion with a terrific prize … providing our community of proactive newsagents with an excellent opportunity to promote the Pacific Magazines titles in-store … as we can see is being done so well by the team at newsXpress Bishops Goondiwindi.

Way to go newsXpress Maryborough in Victoria by bringing in a Barina Spark! to promote the Pacific magazines Win a Barina Spark! competition. Thalk about making a statement!

Placed brilliantly at the entrance to the business there is no missing the car and the prize opportunity it presents.

What a bold promotion of the magazines which re part of the competition!

newsXpress stores right across Australia are behind this promotion, making the most of the opportunity to give shoppers a wonderful opportunity to engage with magazines.

Throughout the newsagency and at the sales counter, newsXpress Inverloch is prom opting the Win a Barina Spark! competition.

This multi-location approach to supporting the high-profile consumer competition is excellent for the business and the magazines being promoted by the competition. It certainly connects the business with the bonus value represented y the competition.

Check out the display which has been in place at newsXpress Watergardens in Melbourne to promote the Win a Barina Spark! competition open new right across newsXpress stores.

Click on the image to see the detail of this display which is at the front of there newsagency, facing into the shopping mall.

newsXpress Sunbury Square went out big in promoting The Australian Women’s Weekly and achieved good sales as a result.

Giving visual ownership to the high provide title made this issue of AWW the focus point for shoppers entering the store. Having a hero focus point is vital in colour drenched newsagencies. This is a great display.

These and other principles are part of the newsXpress magazine training and another reason newsXpress stores enjoy magazine sales success.

newsXpress Ascot Vale has been promoting the Win a Barina Spark! competition being run by newsXpress Strategic Partner Pacific magazines in a number of locations including this display with daily newspapers.

There is no better location to promote impulse purchase opportunities than with newspapers.

Promoting the wonderful competition ink multiple locations helps connect shoppers with the opportunity … especially given the regular promotion of the competition through newsXpress radio.

newsXpress Melton has been promoting the Women’s Weekly Food for Friends cookbook with this high profile display facing shoppers as they enter the business.

This display works a treat as it’s not competing with anything else in the location. It makes the title the hero, this drives attention and it is attention which drives sales.

newsXpress is the premier newsagency group in Australia when it comes to magazines. Our members engage with the category on a more professional level and this results in better sales results for our businesses and magazine publishers.

newsXpress Ballarat is using the LCD display on their POS terminal to promote the Win a Barina Spark! promotion we are running with newsXpress Strategic Partner Pacific Magazines.

This clever use of the LCD display at the sales counter – it is showing a slide show – connects the shopper with other collateral in-store as well as regular promotion live on newsXpress radio.

Setup for the store by their newsXpress Business Development Manager and using their newsagency software, the promotion on the customer display is smart and certainly helping to drive incremental business through the promotion.

The Australian Women’s Weekly Cakebaking cookbook from ACP Magazines which hit the shelves earlier this month is proving to be a popular cookbook titles with newsXpress shoppers.

Featuring this tasty looking cookbook at the counter, with weekly magazines, with food titles and other high-traffic locations is generating excellent an valuable impulse purchases as newsXpress members are seeing.

Thanks to data and shopper insights from ACP Magazines, newsXpress is able to help its members drive incremental business from the cookbook space … and this is what we are doing through out network of on the ground in-store support. We are sharing advice and helping our members grow ACP cookbook sales.

This is exciting as we are showing that growth can be achieved in the traditional magazine space – contrary to what some would have newsagents believe.

newsXpress has this week hosted two more in-store group magazine management and visual merchandising training sessions for people working in newsXpress businesses.

These free training sessions provided access to best-practice business-building training which will lead to sales increases in participating newsXpress stores.

With content built around exclusive to newsXpress principles and tactics, newsXpress is extending the reach of its proven approach to driving core parts of each newsXpress business.

As far as we know, we are the only newsagency marketing group in Australia providing this retail employee training … showing off not only a newsXpress difference but also building the knowledge assets within the group – all in pursuit of better business outcomes.

The commercial results of the magazine department are evidence that the newsXpress approach works.  We have found a way to nurture and leverage existing excellent magazine traffic into good business results for the rest of the business.

newsXpress stores were been presented an opportunity to get in on the certain success of the launch issue of Grand Designs Australia from newsXpress preferred supplier Universal Magazines. This new magazine launches on May 2 and newsXpress stores can pre order the quantity they want so that they can give the title prime position support and drive the best possible sales outcome.

Getting in early with title launches is another way we can show off leadership in the magazine department and drive above average sales performance as a result. This offer from Universal Magazines is another example of the newsXpress difference.

newsXpress Sandgate in Queensland, like so many newsXpress stores is promoting the Pacific Magazines Barina competition in a high profile location facing shoppers as they come into the business. This display is visually powerful and certain to drive incremental business for the promoted Pacific magazines titles.  We con side this display at newsXpress Sandgate to be a best practice display for this promotion.

newsXpress Glendale has setup what we consider to be a best practice display promoting Cleo magazine from our friends at ACP Magazines at the counter.

Featuring the free Model & Co. gift with the title, this display cannot be missed by shoppers as they enter newsXpress Glendale.  Click on the image to see the display in detail.

newsXpress Middle Park has been promoting the One Direction one shot from Pacific Magazines with this well-placed impulse display on the dance floor.

Designed to capture high magazine traffic and drive impulse purchases, this tactical display for the One Direction magazine title is what newsXpress stores do for magazines and shows another reason we enjoy excellent magazine success.

The One Direction title fromPacific Magazines has been a hit for newsXpress stores, generating excellent incremental traffic and revenue this month. It has been timed wonderfully to make the most of their tour as well as school holidays.

newsXpress newsagencies are offering a free 32-page puzzle book with New Idea this week. Not all retailers have this valuable add-on for the magazine. newsXpress is the only group where this extra value gift is available through the entire group … showing off another valuable contribution from newsXpress and our strategic partner, Pacific Magazines.

The giveaway will not only help the sales of New Idea, it will also help the sales of the New Idea Jumbo Puzzles title which is in-store now.

Here at newsXpress we love magazines because we understand them, the value they offer today and how we can make the most of this opportunity for the next phase in our evolution as a retail brand.

Starting today, newsXpress is part of a group of newsagents participating is a giveaway with a Barina Spark as the Main prize. Being run by our friends at Pacific Magazines, this promotion is set to drive customer engagement, magazine sales and the fun we get to have in store making the post of the promotion.

The details of the promotion were shared with enwsXpress members a week ago so that they had time to prepare to make the most of it. Some have large displays planned. At least one newsXpress store will have a Barina Spark in-store – to promote the giveaway.

Whether it is New Idea, Famous, Who, That’s Life or some other Pacific Magazines title, customers are sure to be keen to get in on the opportunity … to make the most of such a valuable promotion.

How we engage as a group is an opportunity to show off the newsXpress difference to other publishers, our customers and to ourselves.